Background Similar To Semrush
SpyFu is one of the feature rich tools, but has the Attractive interface out there. SpyFu offers SEO and PPC spy application options along with their very own keyword search tool. Similar To Semrush
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we are focusing on its ad hoc keyword research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in throughout SpyFu, but I began in the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Key words to observe results differed between each of my competitors. The five key words that I used were internet shopping marketing, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might search for (such as publishers such as PCMag) and to find associated search results and vulnerable competition sites.
I found that after running searches in my five evaluation terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a keyword could be worth. After searching”digital marketing,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser history, status background, backlinks, keyword group, and SERP analysis. That’s only for a single key word question, revealing how SpyFu will the most granular deep-dive research into keyword data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the last year. I received the exact same level of cost breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific price per day, daily search volume, difficulty score, and much more.
In the bottom of the results was the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Pro equally provide a more comprehensive breakdown in this respect. SpyFu targets cost, which might or might not be important to your business. Results like the Advertiser History graph, a long list and complex diagram of the advertisements appearing on that search page as time passes, was a bit too in the weeds for me as a newcomer SEO instrument user. But for advertisers and digital marketers, SpyFu is a gold mine. Similar To Semrush
With SpyFu Kombat you can look at overlapping and site Certain key words For up to 3 websites. For the PPC version you can also find a graph which goes over a period of a couple years demonstrating the general number of key words being bid on by all three websites. You can also rollover the graph to see key words specific to just two of those sites if you feel the 3rd website may not be doing as good a job (or vice versa) as 2 of those other sites. It will also show you that the PPC budgets of those websites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click. You can view and download those keywords for your use. As you can see I’m on the ads tab but the choices are comparable once you click on the organic tab (on the top box, the natural one at the bottom shows you total organic keywords).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic search phrases + PPC ad budget must also give you a good idea of which of the larger sites are more to the PPC or SEO aspect of things which can be a good barometer to check at if you chance to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might break out parts of the principal domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Similar To Semrush
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, problem score, and monthly price. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of this table are either the key words you’ve researched and booted yourself, or high keyword class tips from SpyFu. On the top right of this desk you can then add selected key words to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists section with targeted lists of domain names and keywords like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Next to Leading Lists, there is a dedicated Business Leads tab. This acts exactly the exact same way You enter keywords and industries, a place, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with this site’s monthly ad budget and available contact information that may be exported into direct management system or your CRM. I’d like to see SpyFu go a step farther with this and integrate its own SEO lead lists directly with a platform like Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a lead generation tool, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for keyword groups in hundreds of businesses. The templates can be downloaded by users in the SpyFu site and then upload to an AdWords account.
The system also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank monitoring in a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and include a new job. It’s the greatest and only case in this roundup of built-in, SEO-focused PM.
There’s also Keywords you’ve identified and begin ongoing tracking that reports back together with weekly domain positions and keyword ranking changes. Using the tab, I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name and choose if to conduct a document on SpyFu’s suggested domain keywords or custom key words. I entered my five custom keywords in a field, chose up to five opponents’ URLs, then was given the choice to run a report or a report.
That Type of analysis is just another area where SpyFu stands outside, as it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument built an interactive information visualization which revealed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature that will help unearth ways to acquire an SEO advantage on the competition. Similar To Semrush
With the SEO performance of its main product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the web analytics of other sites. Through this platform, you can view time-of-day traffic, sections, and search-engine behaviour.
Keyword Ad History
You will be shown by keyword Advertisement Background, through color bars, how frequently the Keyword appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which may be exported to excel). It extends back to 2006 through the Bonus History Button and shows that a year’s worth of information up front.
So it is pretty straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the ad history of the key word”, plain and simple. Typically, if you find a key word being promoted on by a PPC advertiser that is fantastic persistent you can look to apply that advertisement copy technique to a market of the bigger keyword. If I had been advertisements for”hotels in Oklahoma” I would pay attention to that which ad copy has been successful, over time, for this main/core key word”resorts”.
Domain Advertisement History
Except it shows the domain Ad History is similar to Keyword Advertisement History History of a particular domain.
This tool is useful in Taking a Look Your competitors (or larger players on your market ) and which ones that they tried and abandoned (which could be ones for you to avoid from the gate). All of this assumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly available keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. You can also filter search volume, by CPC as you can see, and you might exclude key words.
For me personally, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a research instrument versus a keyword search tool. Similar To Semrush
Pricing and Plans
Since I said, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (or $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All programs come with an infinite number of backlink name, key word, keyword group, domain, and competitor/domain comparison search results combined with data export. The performance that you receive with SpyFu for the price is an important element in why we gave it an Editors’ Choice, along with the search volumes make the instrument much more attractive for research that is keyword that is ad hoc.
That’s not to say SpyFu does not cap anything. The Basic Program gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) lumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has really slashed its pricing.
I find their tools pretty helpful for research. I don’t use Their Keyword Smart Search much as explained above but the number of data which They give (in a simple fashion) in the price points that they give is quite A nice combination. SpyFu makes its way into my arsenal on just about Each undertaking. Similar To Semrush