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SpyFu is one of the feature rich tools, but likely has the Least attractive interface out there. SpyFu provides SEO and PPC spy tool choices alongside their keyword research tool. Similar Web Tool
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but for this review we’re focusing primarily on its ad hoc lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in throughout SpyFu, however I started in the Keyword Research tab.
When I used the same set of five Key words to see results differed between every one of my competitors. Were electronic marketing, pcmag, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might search for (including publishers such as PCMag) as well as to discover associated search results and vulnerable competitor websites.
After running searches on my five test terms, I found that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much cash a keyword could be worth. After hunting”digital marketing,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That is only for a single key word showing SpyFu does arguably the most granular deep-dive investigation into key word data of the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the key word in the last year. I received exactly the same level of cost breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific cost every day, daily search volume, difficulty rating, and much more.
At the bottom of the results was the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Guru equally offer a more detailed breakdown in this respect. SpyFu targets monthly cost, which may or may not be important to your business. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on this search page over time, was somewhat too in the weeds for me as a novice SEO instrument user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Similar Web Tool
With SpyFu Kombat you can look at overlapping and site key words For up to 3 sites. For your PPC version you can also find a graph which goes back over a span of a couple years demonstrating that the general amount of key words being bid on by all three sites. You can also rollover the graph to see keywords specific to just 2 of the sites if you feel the 3rd website might not be doing as good a job (or vice versa) as 2 of those other websites. It will also show you that the PPC budgets of those sites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click, to the right of the chart. It is possible to view and download those key words for your use. As you can see I’m on the advertisements tab however, the options are similar once you click the organic tab (on the upper box, the organic one at the underside shows you total organic keywords).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget should also give you an idea of what of the bigger sites are more into the PPC or SEO side of things which can be a good barometer to look in if you chance to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and also are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might split parts of the main domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Similar Web Tool
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, problem score, and monthly price. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of the table are the key words you have researched and booted yourself, or top keyword class tips from SpyFu. At the top right of this table you can subsequently add chosen keywords for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists segment with targeted lists of domain names and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Next to Top Lists, there’s a dedicated Company Leads tab. This acts exactly the exact same way as a keyword search: You enter a place, key words and industries, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with that site’s monthly ad budget and available contact information that can then be exported to lead management system or your CRM. I’d love to view SpyFu go a step further with this and integrate its SEO lead lists straight with a platform such as Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups in countless businesses. The templates can be downloaded by users in the SpyFu site and upload into an AdWords account.
The platform also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank monitoring in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then include a new job. It is the only and greatest case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose You begin tracking that reports back with domain positions and keyword ranking changes and’ve identified. Utilizing the webpage, I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name choose if to run a document on SpyFu’s suggested custom key words or domain key words. I entered my five habit key words chose up to five competitors’ URLs, then was given the choice to run a report or a report.
That sort of competitive analysis is just another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool built an interactive data visualization which revealed where PCMag’s top key words overlapped with our opponents. There is also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature that helps ways to acquire an SEO edge. Similar Web Tool
With the SEO performance of its Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to other sites’ internet analytics. Through this platform, you can see time-of-day visitors, segments, and search-engine behaviour.
Keyword Ad History
Advertisement History will show you, through coded bars frequently the Keyword appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which may be exported into excel). It shows that a year’s worth of information up front and goes back to 2006 via the Bonus History Button.
So it is fairly straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the advertisement history of the keyword”, plain and simple. Typically, if you see a key word being advertised on by a fantastic PPC advertiser consistent it’s possible to look to employ that ad copy technique to some niche market of that bigger keyword. If I had been advertising for”resorts in Oklahoma” I would listen to that which ad copy was successful, over time, for that main/core key word”resorts”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it reveals the Key word history of a particular domain.
This instrument is useful in looking at keywords that have been effective for Your opponents (or larger players in your niche) and which ones they tried and abandoned (which could be ones that you prevent from the gate). All of this assumes the domain you are currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term connections, Publicly accessible keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. You could filter from CPC, search volume as you can see, and you can also exclude key words.
For me personally, I would rather use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research instrument versus a keyword search tool. Similar Web Tool
Pricing and Plans
As I said, SpyFu’s Basic plan begins at $33 per Month when billed annually (roughly $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All programs come with an unlimited number of key word collection name, domain name, backlink, and competitor/domain comparison search results combined with unlimited data export. The functionality that you get with SpyFu for your cost is a significant element in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument even more attractive for research that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Basic Program provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) lumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has really slashed its pricing since our original review, which makes it attractive to SMBs.
I find their tools useful for research that is competitive. I don’t use Their own Keyword Smart Search that They provide (in a straightforward fashion) in the price points they provide is very A combination that is wonderful. SpyFu makes its way into my arsenal on just about Every undertaking. Similar Web Tool