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SpyFu is one of the feature rich tools, but likely has the Least appealing interface on the market. SpyFu provides SEO and PPC spy application choices along with their very own research tool. Similarweb Competitors
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but for this review we’re focusing mostly on its ad hoc research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Management capabilities and recommendations are built in during SpyFu, however I started from the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Key words to see how results differed between each of my opponents. Were pcmag, electronic advertising, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might hunt for (such as publishers like PCMag) as well as to find related search results and vulnerable competition sites.
I discovered that, after conducting searches on my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much money a key word is worth. After searching”digital marketing,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser history, status background, traffic, key word grouping, and SERP analysis. That is only for one key word revealing how SpyFu will arguably the most granular deep-dive investigation into keyword data of all the tools I analyzed.
Atop the main results, SpyFu gave me not only CPC for the Key word, however a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the keyword in the past year. I received exactly the same level of cost breakdown once I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific price per day, daily investigation volume, difficulty rating, and much more.
At the bottom of the keyword results was that the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Guru equally offer a more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on that search page as time passes, was somewhat too in the weeds for me as a newcomer SEO tool user. But for advertisers and digital marketers, SpyFu is a gold mine. Similarweb Competitors
With SpyFu Kombat you can look at overlapping and site Certain keywords To get up to 3 sites. For the PPC version you can also find a graph which goes over a period of a few years demonstrating the general number of keywords being bid on by all 3 sites. You can also rollover the chart to find keywords specific to only 2 of those websites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as two of those other sites. It is going to also show you the PPC budgets of those sites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click, to the right of this chart. You can view and download those key words for your use. As you can see I am on the advertisements tab however, the choices are similar when you click the natural tab (on the top box, the natural one at the underside shows you total organic keywords).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget must also give you a good notion of what of the bigger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to check at if you chance to be focusing on one place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might break out parts of the principal domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Similarweb Competitors
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, problem rating, and monthly price. These are SpyFu’s four chief metrics where key word research is concerned. On the left of this table are the keyword you’ve researched and grouped yourself, or high keyword class tips from SpyFu. On the top right of the desk you can subsequently add selected key words for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists section with targeted lists of domains and key words like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Alongside Top Lists, there is a dedicated Company Leads tab. This essentially acts exactly the same way You enter industries and keywords, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of leads with contact information that is accessible and this site’s monthly ad budget that can be exported to your CRM or direct management system. I’d love to view SpyFu go a step further with this and incorporate its own SEO lead lists straight with a stage like Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are keyword in hundreds of businesses. Users may download the templates from the SpyFu site and then upload to a AdWords account.
The system also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank tracking within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and add a new project. It’s the only and best example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose You ‘ve identified and start ongoing monitoring that keyword ranking changes and reports back together with weekly domain positions. Using the tab, I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose whether or not to conduct a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom key words in a field, chose up to five opponents’ URLs, and then was given the option to run either a one-off report or a recurring report.
This Type of aggressive analysis is another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool built an interactive data visualization which showed where PCMag keywords overlapped with our competitors. There is also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature that will help unearth ways for one to gain an SEO edge on your competitors. Similarweb Competitors
With the SEO performance of its product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the web analytics of websites. Through this stage, you can see segmentstraffic, and on-page behavior.
Keyword Ad History
Keyword Advertisement Background will show you, via color coded bars, how frequently the Keyword appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which may be exported into excel). It goes back to 2006 via the Bonus History Button and reveals a year’s worth of data up front.
So it’s fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the ad history of this keyword”, plain and simple. Typically, if you find a keyword being promoted on by a fantastic PPC advertiser consistent it’s possible to look to employ that ad copy technique to a market of that keyword. If I were advertising for”resorts in Oklahoma” I would listen to what ad copy was successful, as time passes, for this main/core keyword”hotels”.
Domain Ad History
Except it shows the domain Ad History is similar to Keyword Advertisement History Keyword history of a particular domain.
This tool is useful in looking at keywords Which Have Been effective for Your competitors (or larger players in your niche) and which ones that they attempted and abandoned (which may be ones that you avoid out of the gate). All of this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word relationships, Publicly available keyword information, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could also filter look volume, by CPC, and you might also exclude keywords.
For me personally, I prefer to use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive research tool versus a keyword research tool. Similarweb Competitors
Pricing and Plans
As I just said, SpyFu’s Basic plan starts at $33 each Month when billed yearly (roughly $39 per month ). Though, unlike other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All plans have an infinite number of comparison search results name, key word collection, backlink, and domain name along with data export. The functionality you get with SpyFu for your cost is an important factor in why we gave it an Editors’ Choice, and the unlimited search volumes make the tool even more appealing for study that is keyword that is ad hoc.
That is not to say SpyFu does not cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) lumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has slashed on its pricing.
I find that their tools pretty useful for search. I do not use Their Keyword Smart Search which They provide (in a simple fashion) at the price points that they give is very A nice combination. SpyFu makes its way Every project. Similarweb Competitors