Intro Similarweb Pro Trial
SpyFu is among the feature rich tools, but probably has the Attractive interface out there. SpyFu provides SEO and PPC spy application choices . Similarweb Pro Trial
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we’re focusing on its own ad hoc research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in during SpyFu, but I started from the Keyword Research tab.
When testing each tool, I used exactly the same set of five Key words to see how results differed between every one of my opponents. Were online shopping , electronic marketing, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might search for (such as publishers such as PCMag) as well as to find associated search results and vulnerable competitor sites.
After running searches I discovered that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much money a key word could be worth. After hunting”digital marketing,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That is just for one key word revealing SpyFu does the most granular deep-dive investigation into data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the key word in the last year. I got the same level of price breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular price per day, daily investigation volume, difficulty score, and much more.
In the bottom of the results was that the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Pro both provide a much more comprehensive breakdown in this regard. SpyFu focuses on price, which might or may not be important to your business. Results such as the Advertiser History graph, a long list and complicated diagram of the ads appearing on this search page over time, was somewhat too from the weeds for me as a novice SEO tool user. But for advertisers and marketers, SpyFu can be a gold mine. Similarweb Pro Trial
With SpyFu Kombat you can look at overlapping and site specific keywords To get up to 3 websites. For the PPC version you can also find a chart which goes over a period of a few years demonstrating the general amount of keywords being bid on by all 3 websites. You may also rollover the graph to see keywords specific to just 2 of the sites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as two of those other websites. It will also show you the PPC budgets of the sites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click, to the right of the chart. You can see and download those key words for your use. As you can see I am on the advertisements tab however, the options are comparable when you click on the natural tab (on the top box, the organic one at the underside shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (also as the Total # of organic keywords + PPC ad budget should also give you a good notion of what of the larger sites are more into the PPC or SEO side of things which can be a good barometer to look at if you chance to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might break out parts of the principal domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Similarweb Pro Trial
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, problem score, and monthly cost. These are SpyFu’s four main metrics where keyword research is concerned. On the left of this desk are the key words you have researched and booted yourself, or top keyword group suggestions from SpyFu. On the top right of this desk you can then add selected key words for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with targeted lists of domain names and keywords like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Alongside Leading Lists, there is a dedicated Business Leads tab. This acts exactly the same manner You enter businesses and keywords, a location, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of leads with the monthly advertising budget and contact information that can then be exported into your CRM or direct management system of this site. I’d love to see SpyFu proceed a step further with this and integrate its SEO lead lists directly using a platform such as Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a beta generation instrument, but that’s the closest any optimization merchandise I tested comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups that are key word . The templates can be downloaded by users in the SpyFu site and then upload into an AdWords account.
The system also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank tracking within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then include a new project. It’s the greatest and only example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You ‘ve identified and start continuing tracking that keyword ranking changes and reports back with weekly domain rankings. Utilizing the tab, I was also able to set up custom SEO reports in a few simple steps: Enter a domain name choose if to run a document on SpyFu’s suggested domain keywords or custom key words. I entered my five habit keywords in a field, picked up to five opponents’ URLs, then was given the choice to run a one time report or a monthly report.
That Type of aggressive analysis is another area in which SpyFu stands out, as it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument quickly built an interactive information visualization that revealed where PCMag keywords overlapped with our competitors. There is also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature which helps ways to acquire an SEO edge on the competition. Similarweb Pro Trial
Along with the SEO functionality of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to different sites’ internet analytics. Through this platform, you can view time-of-day traffic segments, and behavior.
Keyword Ad History
You will be shown by Ad Background, via color bars frequently the Keyword appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which may be exported into excel). It goes back to 2006 via the Bonus History Button and reveals a year’s worth of data up front.
So it is fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the advertisement history of the key word”, plain and simple. If you see a key word being advertised on by a PPC advertiser that is fantastic persistent you can look to apply that advertisement copy technique to a market of the keyword that is bigger. If I had been advertisements for”hotels in Oklahoma” I would pay attention to what ad copy has been successful, over time, for this main/core key word”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Ad History except it reveals the History of a domain.
This instrument is useful in looking Your competitors (or larger players in your niche) and which ones that they tried and left (which may be ones for you to avoid out of the gate). All of this assumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term connections, Publicly available keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. You could also filter from CPC, search volume, as you can see, and you might also exclude keywords.
For me personally, I would rather use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search instrument versus a research tool. Similarweb Pro Trial
Pricing and Plans
As I said, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (or $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All plans come with an infinite number of key word, keyword group domain, backlink, and competitor/domain comparison search results along with data export. The performance you receive with SpyFu for the price is a significant element in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the tool much more attractive for ad hoc research.
That is not to say SpyFu does not cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) lumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has slashed its pricing.
I find their tools helpful for research that is competitive. I do not use Their own Keyword Smart Search which They give (in a straightforward fashion) in the price points they provide is quite A nice combination. SpyFu makes its way into my toolbox on just about Each undertaking. Similarweb Pro Trial