Background Site Analytics Compete
SpyFu is among the more feature rich tools, but likely has the Least attractive interface out there. SpyFu offers SEO and PPC spy tool options along with their own research tool. Site Analytics Compete
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we are focusing on its ad hoc research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Management capacities and keyword recommendations are built in during SpyFu, but I began in the Keyword Research tab.
When testing each instrument, I used the same set of five Key words to see results differed between every one of my competitors. The five key words that I used were electronic advertising pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might hunt for (such as publishers like PCMag) as well as to discover related search results and vulnerable competition sites.
After conducting searches I found that SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much cash a keyword is worth. After hunting”digital marketing,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser history, status background, traffic, key word group, and SERP analysis. That’s only for a single keyword showing SpyFu does the most granular deep-dive research into keyword data of the tools I analyzed.
Atop the results, SpyFu gave me not just CPC for the Key word, but a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the last year. I received exactly the same level of cost breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular price per day, daily investigation volume, difficulty score, and more.
At the bottom of the results that are key word was that the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Guru equally offer a more detailed breakdown in this respect. SpyFu targets price, which might or might not be significant to your business. Results like the Advertiser History chart, a long list and complex diagram of the advertisements appearing on that search page over time, was somewhat too from the weeds for me as a newcomer SEO instrument user. However, for advertisers and marketers, SpyFu is a gold mine. Site Analytics Compete
With SpyFu Kombat you can look at overlapping and site key words For up to 3 websites. For the PPC version you may also find a graph which goes back over a period of a few years showing that the overall amount of keywords being bid on by all 3 sites. You may also rollover the chart to see keywords specific to just two of those websites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as two of the other websites. It is going to also show you that the PPC budgets of those sites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle chart it will show you the Keywords in whatever bucket you click. You can see and download those keywords for your use. As you can see I’m on the ads tab but the options are similar once you click the organic tab (on the top box, the natural one on the underside shows you total organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget should also give you a good idea of which of the larger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to check in if you happen to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might split parts of the principal domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Site Analytics Compete
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of this desk are the keyword you have researched and grouped yourself, or top keyword class tips from SpyFu. At the top right of this desk you can subsequently add chosen keywords for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists section with concentrated lists of domains and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the options.
Next to Top Lists, there is a dedicated Business Leads tab. This acts exactly the same way You enter key words and industries, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with that website’s monthly advertising budget and accessible contact information that may be exported to your CRM or direct management system. I’d like to view SpyFu proceed a step farther with this and incorporate its own SEO lead lists directly with a platform like Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups that are keyword in countless industries. Users can download the templates from the SpyFu website and then upload to a AdWords account.
The platform also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then include a new project. It’s the only and greatest case in this roundup of built-in, SEO-focused PM.
There’s also You ‘ve identified and start tracking that reports back together with weekly domain rankings and keyword position changes. I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name and choose if to conduct a document on SpyFu’s suggested custom keywords or domain key words. I entered my five custom key words in a field, picked up to five opponents’ URLs, and then was given the choice to run a one-off report or a recurring monthly report.
This Type of aggressive analysis is just another area where SpyFu stands out, as it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument immediately built an interactive data visualization which showed where PCMag keywords overlapped with our competitors. There is also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature that helps unearth ways to acquire an SEO advantage on your competitors. Site Analytics Compete
Along with the SEO performance of its Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the internet analytics of sites. Through this stage, you can view time-of-day visitors segments, and search-engine behaviour.
Keyword Advertisement History
Keyword Ad History will show you, via color bars, how often the Keyword appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which can be exported to excel). It extends back to 2006 through the Bonus History Button and shows that a year’s worth of data.
So it is fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the ad history of this keyword”, plain and simple. If you see a keyword being promoted on by a PPC advertiser that is fantastic persistent then it’s possible to look to employ that advertisement copy technique to some market of that keyword that is bigger. If I had been advertisements for”hotels in Oklahoma” I might listen to what ad copy has been successful, as time passes, for this main/core keyword”resorts”.
Domain Ad History
Except it reveals the, domain Ad History Is like Keyword Advertisement History Key word history of a domainname.
This tool is useful in looking at keywords that have been successful for Your competitors (or larger players in your niche) and which ones that they attempted and abandoned (which may be ones for you to avoid from the gate). All of this presumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word relationships, Publicly available keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. You can filter search volume, by CPC as you can see, and you can also exclude keywords.
For me, I prefer to use the Organic key words found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search tool versus a search tool. Site Analytics Compete
Pricing and Plans
Since I just said, SpyFu’s Basic plan starts at $33 each Month when billed yearly (roughly $39 per month ). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All plans come with an unlimited number of keyword, keyword collection domain name, backlink, and competitor/domain comparison search results along with data export. The performance you get with SpyFu for your cost is an important factor in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the tool much more appealing for research that is keyword that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) bumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has really slashed its pricing.
I find that their tools pretty useful for search. I don’t use Their own Keyword Smart Search much as described above but the number of data which They provide (in a straightforward fashion) in the price points that they provide is quite A nice combination. SpyFu makes its way into my arsenal on just about Every project. Site Analytics Compete