Background Site Keyword Checker
SpyFu is one of the feature rich tools, but probably has the Attractive interface out there. SpyFu offers SEO and PPC spy application choices along with their very own research tool. Site Keyword Checker
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but with this particular review we’re focusing on its ad hoc research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Management capabilities and recommendations are built in during SpyFu, however I began in the Keyword Research tab.
When I used exactly the same set of five Keywords to observe outcomes differed between every one of my competitors. The five key words that I used were internet shopping , electronic advertising, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might search for (such as publishers like PCMag) as well as to discover related search results and vulnerable competition sites.
After conducting searches I discovered that SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much money a key word is worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That’s just for one key word question, revealing how SpyFu will arguably the most granular deep-dive investigation into keyword data of all the tools I analyzed.
Atop the main results, SpyFu gave me not just CPC for the Keyword, however a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the past year. I received the exact same degree of cost breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular price every day, daily search volume, difficulty rating, and much more.
At the bottom of the key word results was that the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Guru equally provide a much more comprehensive breakdown in this respect. SpyFu focuses on monthly cost, which may or may not be important to your business. Results such as the Advertiser History chart, a long list and complex diagram of the advertisements appearing on that search page over time, was somewhat too from the weeds for me as a novice SEO instrument user. However, for advertisers and digital marketers, SpyFu is a gold mine. Site Keyword Checker
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 websites. For the PPC version you may also find a chart which goes over a span of a few years showing that the overall amount of key words being bid on by all three websites. You may also rollover the chart to find keywords specific to just 2 of the websites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as 2 of those other websites. It is going to also show you that the PPC budgets of those sites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle graph it will show you the Key words in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I’m on the ads tab however, the options are similar once you click on the organic tab (on the upper box, the organic one on the underside shows you total organic keywords).
Switching between the natural tab along with the ppc tab (also as the Total # of organic keywords + PPC advertisement budget must also give you an idea of which of the bigger sites are more to the PPC or SEO aspect of things which can be a good barometer to check at if you chance to be focusing on one place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might split parts of the main domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Site Keyword Checker
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of this desk are the key words you’ve researched and grouped yourself, or high keyword group suggestions from SpyFu. At the top right of this table you can subsequently add chosen key words to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with concentrated lists of domain names and keywords like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the options.
Next to Leading Lists, there is a dedicated Company Leads tab. This essentially acts exactly the exact same manner as a search: You enter a location, keywords and businesses, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with this site ad budget and accessible contact information that can then be exported to your CRM or direct management system. I’d love to view SpyFu go a step farther with this and incorporate its SEO lead lists straight with a platform such as Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that is the closest comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups . The templates can be downloaded by users from the SpyFu site and upload to a AdWords account.
The system also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank tracking in a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new job. It’s the greatest and only case in this roundup of SEO-focused PM.
There is also You start monitoring that reports back with weekly domain positions and keyword position changes and’ve identified. Utilizing the tab, I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name choose if to run a document on SpyFu’s suggested domain key words or custom keywords. I entered my five habit key words chose up to five opponents’ URLs, and then was given the option to run a one time report or a recurring report.
That sort of aggressive analysis is just another area where SpyFu stands outside, as it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument built an interactive information visualization that revealed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”key word world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature which helps unearth ways to acquire an SEO edge. Site Keyword Checker
Along with the SEO performance of its primary product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to different sites’ web analytics. Through this platform, you can see time-of-day visitors segments, and search-engine behaviour.
Keyword Advertisement History
You will be shown by keyword Advertisement Background, via coded bars often the Key words appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which may be exported to excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of information.
So it’s pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the ad history of the keyword”, plain and simple. If you see a key word being promoted on by a PPC advertiser that is good persistent you can look to employ that advertisement copy technique to a niche market of that larger keyword. If I had been advertising for”hotels in Oklahoma” I might pay attention to that which ad copy was successful, as time passes, for that main/core key word”resorts”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it shows the Keyword history of a domainname.
This instrument is useful in looking Your opponents (or bigger players in your market ) and which ones that they tried and abandoned (which may be ones that you avoid out of the gate). All of this presumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word relationships, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could filter search volume, by CPC, and you might also exclude key words.
For me personally, I would rather use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive research instrument versus a research tool. Site Keyword Checker
Pricing and Plans
Since I just said, SpyFu’s Basic plan starts at $33 per Month when billed yearly (or $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All programs come with an infinite number of domain name, key word collection, backlink, and comparison search results along with data export. The functionality that you get with SpyFu for the cost is a significant element in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the tool much more attractive for ad hoc keyword research.
That is not to say SpyFu does not cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) bumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has slashed on its pricing since our original inspection, making it attractive to SMBs.
I find their tools helpful for competitive research. I don’t use Their Keyword Smart Search explained above but the number of data which They provide (in a straightforward fashion) at the price points that they provide is very A nice combination. SpyFu makes its way Every project. Site Keyword Checker