Background Site Keyword Tracker
SpyFu is one of the feature rich tools, but likely has the Least attractive interface out there. SpyFu provides SEO and PPC spy application options alongside their keyword research tool. Site Keyword Tracker
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we are focusing on its ad hoc research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Management capabilities and recommendations are built in throughout SpyFu, but I began in the Keyword Research tab.
When I used the same set of five Keywords to observe outcomes differed between each of my competitors. The five keywords I used were online shopping , electronic marketing, pcmag, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might hunt for (including publishers like PCMag) and to find associated search results and vulnerable competitor websites.
After conducting searches in my five test terms, I discovered that SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much money a keyword is worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser history, ranking history, traffic, key word group, and SERP analysis. That is just for one keyword showing how SpyFu does the most granular investigation into data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the last year. I got exactly the same level of price breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular price per day, daily investigation volume, difficulty score, and much more.
In the bottom of the key word results was that the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Guru both provide a much more detailed breakdown in this respect. SpyFu targets price, which might or may not be important to your small business. Results like the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on that search page as time passes, was a bit too from the weeds for me as a novice SEO tool user. However, for digital marketers and advertisers, SpyFu is a gold mine. Site Keyword Tracker
With SpyFu Kombat you can look at overlapping and site specific keywords For up to 3 websites. For the PPC version you can also find a graph which goes over a period of a couple years demonstrating the overall number of key words being bid on by all three websites. You can also rollover the graph to find key words specific to only two of those sites if you feel the 3rd site might not be doing as great a job (or vice versa) as two of those other websites. It will also show you the PPC budgets of the sites as well as the amount of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle chart it will show you that the Keywords in whatever bucket you click, to the right of this graph. It is possible to view and download those keywords for your use. As you can see I’m on the ads tab however, the options are similar once you click the natural tab (on the top box, the natural one at the bottom shows you complete organic keywords).
Switching between the natural tab and the ppc tab (also as the Overall # of organic search phrases + PPC ad budget must also give you an idea of what of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to look at if you happen to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might break out parts of the main domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Site Keyword Tracker
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four main metrics where key word research is worried. On the left of the table are the keyword you have researched and grouped yourself, or high keyword class tips from SpyFu. On the top right of the desk you can subsequently add selected key words to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists section with targeted lists of domains and key words like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Next to Leading Lists, there is a dedicated Company Leads tab. This basically acts exactly the exact same manner as a key word search: You enter a place, keywords and businesses, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with the monthly ad budget and available contact information that may subsequently be exported into your CRM or direct management system of this site. I’d love to see SpyFu proceed a step farther with this and incorporate its SEO lead lists straight with a platform such as Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups in hundreds of businesses. The templates can be downloaded by users from the SpyFu website and upload into a AdWords account.
The system also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then add a new project. It is the only and best case in this roundup of built-in, SEO-focused PM.
There’s also You start ongoing monitoring that reports back with domain positions and keyword ranking changes and’ve identified. Utilizing the webpage, I was able to prepare custom SEO reports in a few straightforward measures: Enter a domain name then choose if to run a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit keywords chose up to five competitors’ URLs, then was given the option to run a report or a recurring report.
This sort of competitive analysis is another area where SpyFu stands out, since it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool immediately built an interactive data visualization that showed where PCMag’s top key words overlapped with our opponents. There’s also what SpyFu calls a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature which helps unearth ways for one to acquire an SEO edge on your competitors. Site Keyword Tracker
With the SEO performance of its primary Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the internet analytics of other sites. Through this platform, you can see time-of-day traffic sections, and on-page behavior.
Keyword Advertisement History
You will be shown by keyword Ad Background, through color coded bars, how frequently the Key words appeared in a domain PPC campaign along with any modifications in the ad copy (all of which may be exported into excel). It goes back to 2006 through the Bonus History Button and reveals that a year’s worth of information up front.
So it is pretty straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the advertisement history of the key word”, plain and simple. If you find a keyword being promoted on by a PPC advertiser that is good persistent you can look to apply that ad copy technique to some niche market of that keyword that is bigger. If I were advertising for”hotels in Oklahoma” I would listen to what ad copy has been successful, as time passes, for that main/core key word”resorts”.
Domain Advertisement History
Except it shows the domain Ad History is similar to Keyword Ad History Key word history of a domain.
This tool is useful in Taking a Look at keywords Which Have Been successful for Your competitors (or larger players on your niche) and which ones that they attempted and abandoned (which could be ones for you to avoid out of the gate). All of this presumes the domain you are currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word relationships, Publicly available keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. You can also filter search volume, from CPC as you can see, and you can exclude keywords.
For me, I prefer to use the PPC keywords and the Organic key words found In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search instrument versus a keyword search tool. Site Keyword Tracker
Pricing and Plans
As I just mentioned, SpyFu’s Basic plan begins at $33 each Month when billed yearly (or $39 per month ). Though, contrary to other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All programs come with an unlimited number of backlink , keyword, keyword collection, domain, and comparison search results along with boundless data export. The performance that you get with SpyFu for the price is an important element in why we gave it an Editors’ Choice, along with the search volumes make the instrument even more attractive for study that is keyword that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) bumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has actually slashed on its pricing.
I find their tools helpful for search that is aggressive. I don’t use Their Keyword Smart Search much as described above but the number of data which They provide (in a straightforward fashion) at the price points that they give is very A combination that is wonderful. SpyFu makes its way Each undertaking. Site Keyword Tracker