Intro Site Keywords
SpyFu is one of the feature rich tools, but has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool options along with their keyword search tool. Site Keywords
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we’re focusing on its ad hoc lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in throughout SpyFu, however I started in the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Key words to observe how results differed between every one of my opponents. Were online shopping marketing, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might hunt for (such as publishers such as PCMag) as well as to find related search results and vulnerable competition sites.
After running searches on my five evaluation terms, I discovered that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much money a key word is worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser background, status background, traffic, key word grouping, and SERP analysis. That’s only for one key word query, showing how SpyFu will arguably the most granular research into key word data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the last year. I got exactly the same degree of price breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific cost every day, daily search volume, difficulty rating, and more.
In the bottom of the results that are key word was the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Guru equally offer a much more comprehensive breakdown in this respect. SpyFu focuses on monthly price, which may or may not be important to your business. Results such as the Advertiser History graph, a long list and complex diagram of the advertisements appearing on this search page over time, was a bit too from the weeds for me as a newcomer SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Site Keywords
With SpyFu Kombat you can look at overlapping and site specific key words To get up to 3 websites. For the PPC version you may also see a chart which goes back over a period of a couple years demonstrating that the general amount of key words being bid on by all three websites. You can also rollover the chart to see key words specific to just two of the websites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as 2 of the other websites. It is going to also show you that the PPC budgets of those sites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click. You can view and download those key words for your own use. As you can see I’m on the ads tab but the options are similar when you click on the organic tab (on the upper box, the natural one at the bottom shows you total organic keywords).
Switching between the organic tab and the ppc tab (also as the Total # of organic keywords + PPC advertisement budget must also give you a good notion of which of the larger sites are more into the PPC or SEO side of things which can be a fantastic barometer to check in if you happen to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might split parts of the main domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Site Keywords
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, problem score, and monthly price. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of the desk are either the keyword you have researched and booted yourself, or high keyword group suggestions from SpyFu. At the top right of this table you can then add selected keywords to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists section with concentrated lists of domain names and key words like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Next to Leading Lists, there is a dedicated Company Leads tab. This acts the same way as a keyword search: You enter businesses and key words, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with the monthly advertising budget and contact information that can be exported to your CRM or direct management system of that site. I’d like to see SpyFu proceed a step farther with this and integrate its own SEO lead lists directly with a stage such as Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in hundreds of industries. The templates can be downloaded by users in the SpyFu site and then upload into a AdWords account.
The system also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank monitoring in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new job. It is the only and greatest example in this roundup of SEO-focused PM.
There is also You ‘ve identified and start tracking that reports back with domain rankings and keyword ranking changes. I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name then choose if to run a document on SpyFu’s suggested domain keywords or custom key words. I entered my five habit key words chose up to five opponents’ URLs, and then was given the choice to run either a report or a recurring monthly report.
This Type of analysis that is competitive is just another area where SpyFu stands outside, as it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument built an interactive information visualization that showed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”key word world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature that helps unearth ways to acquire an SEO edge. Site Keywords
Together with the SEO functionality of its product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the internet analytics of websites. Through this stage, you can see sections , time-of-day visitors, and search-engine behaviour.
Keyword Ad History
You will be shown by Ad Background, via color coded bars, how often the Keyword appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which may be exported to excel). It reveals that a year’s worth of information and goes back to 2006 via the Bonus History Button.
So it is fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the ad history of this keyword”, plain and simple. If you find a key word being advertised on by a PPC advertiser that is good persistent then it’s possible to look to apply that ad copy technique to a niche market of the keyword. If I had been advertisements for”hotels in Oklahoma” I might listen to what ad copy was successful, as time passes, for that main/core key word”resorts”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it reveals the Keyword history of a specific domain.
This tool is useful in Taking a Look at keywords that have been successful for Your competitors (or larger players in your market ) and which ones that they tried and left (which may be ones that you avoid from the gate). All this presumes the domain you’re currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word connections, Publicly available keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you can filter from CPC, search volume, and you can also exclude key words.
For me personally, I prefer to use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive search tool versus a research tool. Site Keywords
Pricing and Strategies
As I mentioned, SpyFu’s Basic plan begins at $33 per Month when billed yearly (or $39 per month ). Though, unlike other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All programs come with an infinite number of domain name, keyword, keyword group, backlink, and comparison search results along with data export. The functionality that you get with SpyFu for the cost is a significant factor in why we gave it an Editors’ Choice, and the unlimited search volumes make the instrument even more attractive for ad hoc research that is keyword.
That’s not to mention SpyFu doesn’t cap anything. The Basic Program provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) lumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has slashed on its pricing.
I find that their tools pretty helpful for research. I don’t use Their Keyword Smart Search which They give (in a simple fashion) in the price points they provide is very A combination that is nice. SpyFu makes its way into my arsenal on just about Each undertaking. Site Keywords