Introduction Site Spy
SpyFu is one of the feature rich tools, but likely has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool options along with their keyword research tool. Site Spy
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this review we are focusing primarily on its own ad hoc lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Direction capacities and recommendations are built in during SpyFu, but I began in the Keyword Research tab.
When I used the Exact Same set of five Keywords to see how results differed between every one of my competitors. Were digital advertising pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might hunt for (such as publishers such as PCMag) and to discover associated search results and vulnerable competition sites.
I discovered that after conducting searches on my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a key word could be worth. After searching”digital marketing,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That is just for one key word revealing SpyFu does the most granular deep-dive investigation into data of the tools I tested.
Atop the main results, SpyFu gave me not just CPC for the Key word, however a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the key word in the last year. I got exactly the same level of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific price every day, daily search volume, difficulty rating, and much more.
In the bottom of the results was the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Guru both provide a more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on that search page as time passes, was somewhat too from the weeds for me as a novice SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Site Spy
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 websites. For your PPC version you may also find a graph which goes back over a span of a few years demonstrating the general number of keywords being bid on by all three websites. You may also rollover the graph to find key words specific to just two of the websites if you feel the 3rd site might not be doing as great a job (or vice versa) as two of the other websites. It will also show you that the PPC budgets of the websites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle graph it will show you the Key words in whatever bucket you click. It is possible to view and download those keywords for your own use. As you can see I’m on the ads tab however, the options are comparable when you click on the natural tab (on the upper box, the natural one at the bottom shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget must also give you an notion of what of the bigger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to look at if you happen to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might break out parts of the main domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Site Spy
Keyword Management and Reviews
Keyword management is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of the table are either the key words you’ve researched and booted yourself, or high keyword class tips from SpyFu. At the top right of the table you can subsequently add chosen keywords for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists section with targeted lists of domains and keywords like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the options.
Alongside Leading Lists, there is a dedicated Company Leads tab. This essentially acts exactly the same manner You enter industries and key words, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with contact information that is available and this website’s monthly ad budget that may be exported to your CRM or direct management system. I’d like to see SpyFu go a step further with this and incorporate its own SEO lead lists directly with a platform such as Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush has a lead generation instrument, but that’s the closest any other optimization product I tested comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are key word in countless industries. The templates can be downloaded by users from the SpyFu site and upload to an AdWords account.
The system also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank tracking in a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then add a new project. It’s the best and only example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take You start monitoring that keyword ranking changes and reports back with domain rankings and’ve identified. I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name then choose whether or not to run a document on SpyFu’s suggested custom key words or domain key words. I entered my five custom key words picked up to five opponents’ URLs, then was given the option to run a report or a report.
That Type of analysis that is competitive is another area where SpyFu stands out, as it also has a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument immediately built an interactive data visualization which revealed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature which helps unearth ways for one to acquire an SEO advantage on the competition. Site Spy
Along with the SEO performance of its product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the web analytics of other websites. Through this platform, you can view time-of-day traffic, segments, and on-page behavior.
Keyword Ad History
You will be shown by keyword Ad Background, through color bars often the Keyword appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which may be exported into excel). It reveals a year’s worth of data and goes back to 2006 through the Bonus History Button.
So it’s pretty straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the advertisement history of this keyword”, plain and simple. Typically, if you see a keyword being advertised on by a PPC advertiser consistent then it’s possible to look to apply that advertisement copy technique to a market of the keyword that is bigger. If I had been advertisements for”hotels in Oklahoma” I might listen to that which ad copy has been successful, as time passes, for that main/core keyword”hotels”.
Domain Advertisement History
Except it reveals the domain Ad History Is like Keyword Ad History History of a particular domainname.
This tool is useful in Taking a Look Your competitors (or bigger players in your market ) and which ones that they attempted and abandoned (which may be ones for you to prevent out of the gate). All of this presumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word connections, Publicly available keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. You could filter look volume, by CPC as you can see, and you might exclude keywords.
For me personally, I would rather use the PPC keywords and the Organic key words found In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research tool versus a keyword research tool. Site Spy
Pricing and Strategies
As I said, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All plans come with an unlimited number of backlink name, key word, keyword group, domain, and competitor/domain comparison search results combined with data export. The functionality you get with SpyFu for your price is an important factor in why we gave it an Editors’ Choice, and the search volumes make the instrument much more attractive for ad hoc study.
That is not to mention SpyFu does not cap anything. The Basic Program gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) bumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has actually slashed on its pricing since our initial review, making it all the more attractive to SMBs.
I find their tools pretty helpful for aggressive search. I do not use Their own Keyword Smart Search that They give (in a straightforward fashion) at the price points they provide is very A wonderful combination. SpyFu makes its way into my arsenal on just about Every undertaking. Site Spy