Intro Sites Like Semrush
SpyFu is one of the more feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool options . Sites Like Semrush
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we’re focusing mostly on its own ad hoc keyword lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and management capacities are built in throughout SpyFu, but I began in the Keyword Research tab.
When I used exactly the same set of five Key words to observe how results differed between each of my competitors. Were internet shopping marketing, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might hunt for (including publishers such as PCMag) and to discover associated search results and vulnerable competitor sites.
I discovered that after conducting searches on my five test terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much money a key word is worth. After hunting”digital marketing,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser background, status background, traffic, key word group, and SERP analysis. That is only for a single keyword showing how SpyFu does the most granular deep-dive research into keyword data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the keyword in the last year. I received the same degree of cost breakdown when I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty score, and much more.
In the bottom of the results that are keyword was the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Pro both offer a more detailed breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on that search page over time, was somewhat too from the weeds for me as a novice SEO tool user. But for advertisers and marketers, SpyFu can be a gold mine. Sites Like Semrush
With SpyFu Kombat you can look at overlapping and site Certain keywords For up to 3 sites. For your PPC version you may also see a graph which goes back over a span of a few years showing the general number of keywords being bid on by all 3 websites. You may also rollover the chart to see key words specific to only two of those websites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as two of those other sites. It will also show you that the PPC budgets of those websites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle chart it will show you the Key words in whatever bucket you click, towards the right of the chart. You can see and download those keywords for your use. As you can see I am on the advertisements tab but the choices are similar once you click the natural tab (on the upper box, the natural one on the underside shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget must also give you a good notion of which of the larger sites are more to the PPC or SEO side of things that may be a fantastic barometer to look in if you chance to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might break out parts of the principal domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Sites Like Semrush
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, problem score, and monthly price. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of the desk are either the key words you have researched and grouped yourself, or high keyword class suggestions from SpyFu. At the top right of this desk you can subsequently add chosen keywords to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with concentrated lists of domains and key words like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the choices.
Alongside Top Lists, there is a dedicated Business Leads tab. This acts exactly the same manner as a search: You enter a location, keywords and businesses, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with this website’s monthly advertising budget and available contact information that may then be exported into your CRM or lead management system. I’d love to view SpyFu go a step further with this and integrate its own SEO lead lists straight with a platform such as Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush includes a lead generation tool, but that’s the closest any optimization merchandise I tested comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for key word groups in countless industries. The templates can be downloaded by users in the SpyFu site and upload to an AdWords account.
The platform also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank monitoring within a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and add a new job. It is the best and only example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords you’ve identified and start tracking that keyword position changes and reports back with domain positions. Utilizing the webpage, I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name then choose if to run a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom keywords picked up to five opponents’ URLs, and then was given the option to run a one-off report or a monthly report.
This Type of aggressive analysis is another area in which SpyFu stands out, since it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool immediately built an interactive data visualization which showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls a”key word world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature that will help unearth ways for you to acquire an SEO edge. Sites Like Semrush
With the SEO functionality of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of other websites. Through this stage, you can see search-engine behaviour visitors, and sections.
Keyword Ad History
Ad Background will show you, via color bars frequently the Keyword appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which can be exported to excel). It shows that a year’s worth of data up front and extends back to 2006 via the Bonus History Button.
So it’s fairly straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the advertisement history of the key word”, plain and simple. If you find a key word being promoted on by a PPC advertiser that is good persistent then you can look to employ that advertisement copy technique to a market of the keyword that is bigger. If I had been advertising for”resorts in Oklahoma” I would listen to that which ad copy was successful, over time, for that main/core key word”resorts”.
Domain Ad History
Except it shows the, domain Ad History is similar to Keyword Ad History History of a domainname.
This tool is useful in Taking a Look at keywords Which Have Been successful for Your competitors (or larger players in your niche) and which ones they tried and abandoned (which may be ones that you prevent from the gate). All this assumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term connections, Publicly available keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could also filter by CPC, look volume, and you can exclude keywords.
For me personally, I would rather use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research tool versus a search tool. Sites Like Semrush
Pricing and Strategies
Since I said, SpyFu’s Basic plan starts at $33 per Month when billed annually (roughly $39 per month ). Though, contrary to other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All programs have an unlimited number of keyword, keyword collection domain name, backlink, and comparison search results along with unlimited data export. The performance that you receive with SpyFu for your price is a significant element in the reason we gave it an Editors’ Choice, along with the search volumes make the tool even more appealing for ad hoc study that is keyword.
That’s not to mention SpyFu does not cap anything. The Basic Plan gives you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) lumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has slashed its pricing since our original inspection, which makes it even more attractive to SMBs.
I find their tools pretty helpful for research that is competitive. I do not use Their Keyword Smart Search that They give (in a simple fashion) in the price points that they give is very A wonderful combination. SpyFu makes its way Every undertaking. Sites Like Semrush