SpyFu is one of the feature rich tools, but has the Least appealing interface out there. SpyFu provides SEO and PPC spy tool options along with their very own research tool. Skyfu
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but for this review we are focusing on its ad hoc keyword lookup capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in during SpyFu, however I started from the Keyword Research tab.
When I used the same set of five Keywords to see outcomes differed between each of my opponents. The five key words that I used were online shopping , digital marketing, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might search for (including publishers such as PCMag) and to find related search results and vulnerable competitor websites.
I discovered that, after running searches on my five evaluation terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much money a keyword is worth. After searching”digital advertising,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That’s only for one key word query, revealing how SpyFu does the most granular deep-dive investigation into data of all the tools I analyzed.
Atop the main results, SpyFu gave me not only CPC for the Keyword, but a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the key word in the last year. I got the same degree of price breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty score, and much more.
In the bottom of the results was the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Guru equally offer a much more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on that search page over time, was somewhat too from the weeds for me as a novice SEO tool user. However, for advertisers and marketers, SpyFu can be a gold mine. Skyfu
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 websites. For the PPC version you can also find a graph which goes over a span of a few years showing the overall number of keywords being bid on by all three websites. You may also rollover the chart to see key words specific to just 2 of those sites if you feel the 3rd website might not be doing as good a job (or vice versa) as two of those other sites. It will also show you that the PPC budgets of the websites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click. You can see and download those key words for your own use. As you can see I am on the ads tab however, the options are similar when you click on the natural tab (on the top box, the natural one on the underside shows you total organic key words ).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget should also give you an idea of which of the bigger sites are more into the PPC or SEO side of things which can be a fantastic barometer to check at if you happen to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might break out parts of the main domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Skyfu
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, problem score, and monthly price. These are SpyFu’s four chief metrics where keyword research is worried. On the left of this desk are the key words you’ve researched and grouped yourself, or high keyword class tips from SpyFu. At the top right of the desk you can then add selected keywords for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with targeted lists of domains and keywords like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the options.
Next to Top Lists, there’s a dedicated Company Leads tab. This acts exactly the exact same way You enter a location, keywords and businesses, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with that site advertising budget and contact information that may be exported into lead management system or your CRM. I’d like to see SpyFu go a step further with this and incorporate its SEO lead lists straight using a platform such as Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a lead generation instrument, but that’s the closest any optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups . Users may download the templates in the SpyFu website and then upload into an AdWords account.
The platform also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank monitoring within a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then include a new job. It’s the only and best example in this roundup of SEO-focused PM.
There’s also You ‘ve identified and start continuing tracking that reports back together with domain positions and keyword position changes. Using the tab, I was able to set up custom SEO reports in a few simple steps: Enter a domain name and choose if to run a report on SpyFu’s suggested custom key words or domain key words. I entered my five custom key words chose up to five opponents’ URLs, and then was given the option to run a one time report or a monthly report.
That sort of analysis is just another area in which SpyFu stands out, since it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument built an interactive information visualization which showed where PCMag keywords overlapped with our competitors. There’s also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature that will help ways to gain an SEO edge on your competitors. Skyfu
Together with the SEO functionality of its main Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to different sites’ internet analytics. Through this platform, you can see on-page behavior , time-of-day visitors, and segments.
Keyword Ad History
Keyword Advertisement History will show you, via color coded bars often the Keyword appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which may be exported into excel). It extends back to 2006 through the Bonus History Button and shows a year’s worth of information.
So it’s fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the advertisement history of this keyword”, plain and simple. Typically, if you find a key word being advertised on by a PPC advertiser that is fantastic persistent then you can look to employ that advertisement copy technique to some niche market of the bigger keyword. If I were advertisements for”hotels in Oklahoma” I would pay attention to what ad copy was successful, as time passes, for this main/core keyword”resorts”.
Domain Advertisement History
Domain Ad History is similar to Keyword Ad History except it shows the Keyword history of a specific domainname.
This tool is useful in Taking a Look Your opponents (or larger players in your market ) and which ones that they tried and left (which could be ones that you avoid out of the gate). All of this presumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word connections, Publicly available keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. You can also filter from CPC, look volume, as you can see, and you might also exclude keywords.
For me personally, I prefer to use the PPC keywords and the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a research instrument versus a keyword search tool. Skyfu
Pricing and Strategies
As I just said, SpyFu’s Basic plan begins at $33 per Month when billed yearly (roughly $39 per month ). Though, contrary to other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All programs have an infinite number of keyword, keyword group name, domain name, backlink, and competitor/domain comparison search results combined with data export. The performance that you get with SpyFu for the cost is an important factor in why we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument even more attractive for ad hoc research that is keyword.
That is not to mention SpyFu does not cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) bumps contacts and leads to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has really slashed on its pricing.
I find that their tools useful for search that is aggressive. I do not use Their own Keyword Smart Search which They give (in a simple fashion) at the price points that they provide is quite A nice combination. SpyFu makes its way Each project. Skyfu