Introduction Social Media Competition Tools
SpyFu is one of the feature rich tools, but likely has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application options . Social Media Competition Tools
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we’re focusing mostly on its ad hoc keyword lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Management capacities and keyword recommendations are built in throughout SpyFu, but I started from the Keyword Research tab.
When I used the same set of five Key words to see how results differed between each of my competitors. Were digital marketing, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might search for (including publishers like PCMag) and to discover associated search results and vulnerable competition sites.
I found that, after running searches on my five evaluation terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much cash a keyword is worth. After hunting”digital advertising,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser history, status background, traffic, key word grouping, and SERP analysis. That’s only for a single key word query, showing how SpyFu will the most granular deep-dive investigation into data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the key word in the last year. I received the exact same level of price breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular price per day, daily search volume, difficulty rating, and much more.
At the bottom of the keyword results was the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Guru both offer a more detailed breakdown in this regard. SpyFu targets price, which may or might not be significant to your small business. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on that search page over time, was a bit too from the weeds for me as a novice SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Social Media Competition Tools
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 websites. For the PPC version you can also find a chart which goes over a period of a couple years showing that the general number of key words being bid on by all 3 websites. You may also rollover the graph to find key words specific to only two of the sites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as two of the other sites. It is going to also show you that the PPC budgets of those sites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I’m on the advertisements tab but the options are comparable once you click the organic tab (on the top box, the organic one on the bottom shows you complete organic keywords).
Switching between the organic tab and the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget should also give you an notion of what of the larger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to look in if you happen to be focusing on a single place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might break out parts of the principal domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Social Media Competition Tools
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four chief metrics where key word research is worried. On the left of the desk are the keyword you have researched and booted yourself, or top keyword group suggestions from SpyFu. On the top right of this table you can then add selected keywords to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with targeted lists of domains and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the options.
Alongside Top Lists, there’s a dedicated Company Leads tab. This basically acts the same way as a key word search: You enter keywords and industries, a place, and refine outcomes using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with this site ad budget and available contact information that may be exported into your CRM or direct management system. I’d love to see SpyFu go a step farther with this and incorporate its own SEO lead lists straight using a stage like Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are keyword in hundreds of businesses. Users may download the templates in the SpyFu website and upload into an AdWords account.
The platform also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank tracking within a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and add a new job. It is the only and greatest case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take You ‘ve identified and begin tracking that reports back together with domain rankings and keyword ranking changes. I was able to set up custom SEO reports in a few simple measures: Enter a domain name and choose if to run a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom keywords chose up to five competitors’ URLs, and then was given the option to run a report or a report.
That Type of competitive analysis is another area in which SpyFu stands out, since it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument quickly built an interactive data visualization which revealed where PCMag’s top keywords overlapped with our opponents. There’s also what SpyFu calls a”key word world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature which will help unearth ways for one to gain an SEO edge on your competitors. Social Media Competition Tools
Together with the SEO performance of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the web analytics of other sites. Through this stage, you can see search-engine behaviour , time-of-day traffic, and segments.
Keyword Advertisement History
Keyword Advertisement Background will show you, via color coded bars, how often the Keyword appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which may be exported into excel). It extends back to 2006 via the Bonus History Button and shows that a year’s worth of data up front.
So it is pretty straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the advertisement history of the keyword”, plain and simple. If you find a key word being advertised on by a PPC advertiser that is good persistent it’s possible to look to apply that ad copy technique to some niche market of the keyword that is bigger. If I had been advertisements for”hotels in Oklahoma” I might pay attention to what ad copy has been successful, over time, for that main/core key word”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History is similar to Keyword Advertisement History Keyword history of a specific domain.
This instrument is useful in Taking a Look Your opponents (or larger players on your market ) and which ones they tried and left (which could be ones for you to prevent out of the gate). All of this presumes the domain you are currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term connections, Publicly available keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could filter from CPC, look volume, and you can also exclude keywords.
For me, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research tool versus a search tool. Social Media Competition Tools
Pricing and Strategies
Since I mentioned, SpyFu’s Basic plan begins at $33 per Month when billed annually (roughly $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All programs come with an unlimited number of backlink , key word collection, domain name, and competitor/domain comparison search results combined with boundless data export. The performance you receive with SpyFu for your price is a significant element in the reason we gave it an Editors’ Choice, and the boundless search volumes make the instrument much more attractive for ad hoc keyword research.
That is not to say SpyFu doesn’t cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) lumps contacts and leads to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has slashed its pricing.
I find that their tools pretty helpful for research that is aggressive. I don’t use Their Keyword Smart Search that They provide (in a simple fashion) at the price points that they provide is very A combination that is wonderful. SpyFu makes its way into my toolbox on just about Every project. Social Media Competition Tools