Introduction Social Mention Competitors
SpyFu is among the more feature rich tools, but probably has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool options . Social Mention Competitors
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we’re focusing on its ad hoc keyword lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, however I started from the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Keywords to see outcomes differed between every one of my competitors. Were electronic marketing, pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might search for (including publishers like PCMag) and to discover associated search results and vulnerable competition sites.
After running searches in my five test terms, I discovered that SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much money a keyword is worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser history, status background, traffic, key word group, and SERP analysis. That is just for a single keyword query, showing SpyFu does arguably the most granular deep-dive research into data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the last year. I got the same degree of cost breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific cost per day, daily search volume, difficulty score, and much more.
At the bottom of the results was the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Guru equally offer a much more comprehensive breakdown in this regard. SpyFu focuses on monthly price, which may or might not be important to your small business. Results like the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on this search page over time, was somewhat too in the weeds for me as a newcomer SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Social Mention Competitors
With SpyFu Kombat you can look at overlapping and site key words For up to 3 sites. For your PPC version you can also see a chart which goes back over a span of a couple years demonstrating that the overall amount of key words being bid on by all 3 websites. You can also rollover the chart to see key words specific to just two of those websites if you feel the 3rd site may not be doing as good a job (or vice versa) as 2 of those other sites. It is going to also show you the PPC budgets of those websites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click, to the right of the graph. It is possible to view and download those key words for your use. As you can see I am on the advertisements tab but the choices are comparable once you click the organic tab (on the top box, the organic one on the bottom shows you total organic keywords).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget should also give you a good idea of which of the larger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to check at if you happen to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might split parts of the main domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Social Mention Competitors
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four main metrics where key word research is worried. On the left of the table are the key words you’ve researched and grouped yourself, or high keyword group suggestions from SpyFu. On the top right of the table you can subsequently add selected key words for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with targeted lists of domains and key words like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Next to Top Lists, there’s a dedicated Company Leads tab. This acts the exact same manner as a key word search: You enter a location, industries and key words, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with this site’s monthly ad budget and contact information that can be exported into lead management system or your CRM. I’d love to see SpyFu proceed a step farther with this and incorporate its own SEO lead lists straight with a platform such as Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a lead generation tool, but that’s the closest any optimization merchandise that I tested comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups that are keyword . Users can download the templates from the SpyFu website and then upload to a AdWords account.
The platform also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank monitoring in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and include a new project. It’s the only and best case in this roundup of SEO-focused PM.
There’s also Keywords you’ve identified and begin tracking that reports back together with weekly domain positions and keyword ranking changes. I was also able to set up custom SEO reports in a few simple steps: Enter a domain name and then choose if to run a report on SpyFu’s suggested custom keywords or domain key words. I entered my five custom key words chose up to five opponents’ URLs, and then was given the option to run a report or a recurring report.
That Type of competitive analysis is another area where SpyFu stands outside, as it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool quickly built an interactive data visualization that showed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature which will help ways to gain an SEO edge. Social Mention Competitors
Along with the SEO performance of its primary product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to other sites’ internet analytics. Through this stage, you can view time-of-day visitors segments, and behavior.
Keyword Advertisement History
Ad History will show you, through color coded bars, how often the Keyword appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which can be exported to excel). It reveals that a year’s worth of information and extends back to 2006 through the Bonus History Button.
So it is fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the advertisement history of this key word”, plain and simple. Typically, if you find a key word being promoted on by a PPC advertiser that is fantastic persistent then it’s possible to look to apply that ad copy technique to some niche market of the keyword that is larger. If I had been advertisements for”hotels in Oklahoma” I would listen to what ad copy was successful, as time passes, for this main/core key word”resorts”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Advertisement History History of a specific domain.
This tool is useful in Taking a Look at keywords Which Have Been effective for Your opponents (or larger players on your niche) and which ones they tried and left (which could be ones that you avoid out of the gate). All this presumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term relationships, Publicly available keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could filter from CPC, look volume, and you can also exclude key words.
For me personally, I would rather use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive search instrument versus a keyword search tool. Social Mention Competitors
Pricing and Plans
Since I said, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (roughly $39 per month ). Though, contrary to other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All programs come with an infinite number of keyword, keyword collection , domain name, backlink, and comparison search results along with unlimited data export. The functionality you get with SpyFu for the cost is a significant element in why we gave it an Editors’ Choice, and the search volumes make the instrument even more appealing for keyword study that is ad hoc.
That is not to say SpyFu does not cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) lumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has really slashed its pricing.
I find their tools pretty useful for research. I don’t use Their own Keyword Smart Search which They give (in a simple fashion) in the price points that they provide is very A nice combination. SpyFu makes its way into my arsenal on just about Each project. Social Mention Competitors