SpyFu is one of the feature rich tools, but probably has the Least attractive interface out there. SpyFu offers SEO and PPC spy application choices alongside their own keyword search tool. Spryfield
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we’re focusing on its own ad hoc research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in during SpyFu, however I started from the Keyword Research tab.
When testing each instrument, I used the same set of five Key words to observe outcomes differed between each of my competitors. The five keywords I used were pcmag, digital marketing, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might search for (such as publishers like PCMag) and to discover related search results and vulnerable competitor websites.
After running searches I found that SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a keyword is worth. After searching”digital advertising,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That’s only for a single key word revealing SpyFu will arguably the most granular deep-dive investigation into keyword data of the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Key word, however a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the last year. I received exactly the same level of price breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific cost every day, daily search volume, difficulty score, and more.
In the bottom of the results that are keyword was the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Guru both provide a more detailed breakdown in this respect. SpyFu focuses on price, which might or might not be significant to your small business. Results like the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on that search page as time passes, was a bit too in the weeds for me as a newcomer SEO instrument user. But for advertisers and digital marketers, SpyFu can be a gold mine. Spryfield
With SpyFu Kombat you can look at overlapping and website Certain keywords For up to 3 websites. For the PPC version you can also find a graph which goes over a period of a few years showing the overall amount of key words being bid on by all three sites. You may also rollover the chart to find keywords specific to only two of those websites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as two of the other sites. It will also show you that the PPC budgets of the websites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle graph it will show you that the Keywords in whatever bucket you click. It is possible to view and download those key words for your use. As you can see I’m on the ads tab but the choices are comparable when you click the organic tab (on the upper box, the organic one at the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic keywords + PPC ad budget should also give you a good notion of which of the bigger sites are more into the PPC or SEO aspect of things which can be a good barometer to look in if you happen to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might break out parts of the principal domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Spryfield
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly cost. These are SpyFu’s four main metrics where keyword research is concerned. On the left of this desk are either the key words you’ve researched and grouped yourself, or top keyword class suggestions from SpyFu. On the top right of the desk you can subsequently add chosen key words for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists section with concentrated lists of domain names and key words like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This essentially acts the same way You enter a place, keywords and industries, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with this site ad budget and contact information that is accessible that may be exported to your CRM or direct management system. I’d like to view SpyFu go a step further with this and integrate its own SEO lead lists directly using a platform such as Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta generation tool, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for key word groups in countless businesses. Users may download the templates in the SpyFu website and then upload into a AdWords account.
The system also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank tracking within a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and add a new job. It’s the best and only example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You begin tracking that keyword position changes and reports back with weekly domain positions and’ve identified. Using the webpage, I was able to prepare custom SEO reports in a few straightforward steps: Enter a domain name and then choose if to run a report on SpyFu’s suggested custom key words or domain key words. I entered my five custom key words in a field, picked up to five competitors’ URLs, and then was given the choice to run either a one time report or a report.
This Type of analysis is just another area where SpyFu stands outside, since it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument quickly built an interactive information visualization which revealed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature that will help ways for you to gain an SEO edge. Spryfield
Together with the SEO functionality of its primary Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the web analytics of different sites. Through this platform, you can see segments, time-of-day visitors, and search-engine behaviour.
Keyword Advertisement History
Keyword Advertisement History will show you, via colour coded bars, how often the Key words appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which can be exported to excel). It reveals a year’s worth of data and goes back to 2006 via the Bonus History Button.
So it is fairly straightforward, which is exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the ad history of this keyword”, plain and simple. Typically, if you see a key word being promoted on by a good PPC advertiser persistent then you can look to apply that ad copy technique to some market of the keyword that is larger. If I had been advertisements for”resorts in Oklahoma” I might listen to that which ad copy was successful, as time passes, for that main/core keyword”hotels”.
Domain Advertisement History
Except it shows the, domain Ad History is similar to Keyword Advertisement History History of a specific domain.
This instrument is useful in Taking a Look at keywords Which Have Been successful for Your opponents (or larger players in your market ) and which ones they attempted and left (which may be ones that you avoid out of the gate). All this presumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word relationships, Publicly accessible keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. You can filter look volume, by CPC as you can see, and you might also exclude keywords.
For me personally, I would rather use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive search instrument versus a search tool. Spryfield
Pricing and Strategies
Since I just said, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (roughly $39 per month ). Though, contrary to other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All programs come with an unlimited number of domain name, key word, keyword collection, backlink, and comparison search results combined with data export. The performance you get with SpyFu for the cost is a significant element in why we gave it an Editors’ Choice, and the boundless search volumes make the instrument even more appealing for ad hoc keyword study.
That’s not to say SpyFu doesn’t cap anything. The Basic Plan gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) bumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has actually slashed its pricing since our original inspection, which makes it all the more attractive to SMBs.
I find their tools helpful for research that is competitive. I don’t use Their Keyword Smart Search that They provide (in a straightforward fashion) at the price points they give is very A combination that is nice. SpyFu makes its way Every project. Spryfield