Intro Spryfield Wave Pool
SpyFu is one of the feature rich tools, but probably has the Attractive interface out there. SpyFu provides SEO and PPC spy application options alongside their own keyword research tool. Spryfield Wave Pool
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we are focusing mostly on its own ad hoc keyword lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in throughout SpyFu, but I started in the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Key words to see outcomes differed between each of my opponents. The five key words I used were internet shopping marketing, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might search for (including publishers like PCMag) as well as to discover associated search results and vulnerable competitor websites.
I discovered that, after running searches in my five evaluation terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much money a keyword is worth. After hunting”digital advertising,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That is just for one keyword question, revealing how SpyFu does arguably the most granular deep-dive investigation into data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the key word in the last year. I received the exact same level of cost breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty rating, and much more.
In the bottom of the key word results was that the SERP analysis. This broke down every URL from the search results page, even however KWFinder and Moz Pro both offer a much more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on this search page over time, was somewhat too in the weeds for me as a novice SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Spryfield Wave Pool
With SpyFu Kombat you can look at overlapping and website Certain keywords For up to 3 websites. For your PPC version you may also see a graph which goes over a period of a couple years demonstrating that the general amount of keywords being bid on by all 3 websites. You can also rollover the chart to see key words specific to only 2 of the sites if you feel the 3rd website may not be doing as good a job (or vice versa) as 2 of those other sites. It is going to also show you that the PPC budgets of the sites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle chart it will show you that the Key words in whatever bucket you click, towards the right of the graph. You can view and download those key words for your use. As you can see I’m on the advertisements tab but the choices are comparable once you click on the organic tab (on the top box, the natural one on the underside shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget should also give you a good idea of what of the bigger sites are more to the PPC or SEO side of things that may be a fantastic barometer to check in if you chance to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might split parts of the principal domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Spryfield Wave Pool
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four main metrics where key word research is concerned. On the left of the desk are either the keyword you’ve researched and booted yourself, or high keyword group suggestions from SpyFu. At the top right of the desk you can subsequently add chosen key words to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists section with concentrated lists of domain names and key words like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Next to Leading Lists, there is a dedicated Business Leads tab. This basically acts the same manner You enter businesses and key words, a location, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of leads with that site advertising budget and available contact information that can subsequently be exported to your CRM or direct management system. I’d love to view SpyFu proceed a step further with this and integrate its own SEO lead lists straight using a stage such as Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush has a lead generation instrument, but that’s the closest comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are key word in countless businesses. Users can download the templates from the SpyFu website and then upload to a AdWords account.
The system also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank monitoring within a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then add a new job. It is the only and best example in this roundup of SEO-focused PM.
There is also Keywords youbegin ongoing tracking that keyword position changes and reports back together with weekly domain positions and’ve identified. Using the webpage, I was also able to set up custom SEO reports in a few simple steps: Enter a domain name and then choose if to conduct a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom key words chose up to five opponents’ URLs, then was given the option to run a one time report or a recurring monthly report.
This sort of aggressive analysis is another area where SpyFu stands out, since it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool built an interactive data visualization which showed where PCMag key words overlapped with our competitors. There’s also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature which helps unearth ways to gain an SEO edge. Spryfield Wave Pool
With the SEO performance of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the internet analytics of websites. Through this platform, you can view time-of-day visitors, segments, and on-page behavior.
Keyword Advertisement History
Advertisement Background will show you, through colour coded bars often the Keyword appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which can be exported to excel). It extends back to 2006 through the Bonus History Button and shows that a year’s worth of data up front.
So it is fairly straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the advertisement history of this key word”, plain and simple. Normally, if you see a key word being promoted on by a PPC advertiser that is good persistent you can look to employ that advertisement copy technique to some niche market of that keyword. If I had been advertisements for”resorts in Oklahoma” I might listen to that which ad copy has been successful, over time, for that main/core key word”resorts”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it reveals the Key word history of a domain.
This tool is useful in Taking a Look at keywords Which Have Been effective for Your opponents (or bigger players in your market ) and which ones they attempted and abandoned (which could be ones for you to prevent out of the gate). All this presumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word connections, Publicly available keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. You could also filter look volume, by CPC as you can see, and you can also exclude key words.
For me personally, I would rather use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search instrument versus a search tool. Spryfield Wave Pool
Pricing and Strategies
Since I mentioned, SpyFu’s Basic plan begins at $33 each Month when billed annually (or $39 per month ). Though, contrary to other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All programs have an unlimited number of keyword collection , domain name, backlink, and competitor/domain comparison search results combined with boundless data export. The performance you receive with SpyFu for your price is a significant element in why we gave it an Editors’ Choice, along with the boundless search volumes make the instrument much more appealing for ad hoc keyword study.
That’s not to say SpyFu does not cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) lumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has slashed its pricing.
I find their tools useful for search. I don’t use Their own Keyword Smart Search explained above but the amount of information that They give (in a straightforward fashion) at the price points that they provide is quite A nice combination. SpyFu makes its way into my arsenal on just about Every undertaking. Spryfield Wave Pool