Introduction Spy Addon
SpyFu is among the feature rich tools, but likely has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool options . Spy Addon
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but for this review we are focusing mostly on its own ad hoc research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and management capacities are built in during SpyFu, but I started from the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to see results differed between every one of my opponents. The five keywords that I used were digital marketing pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might hunt for (such as publishers like PCMag) as well as to find associated search results and vulnerable competitor sites.
I found that, after conducting searches on my five evaluation terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much cash a key word is worth. After searching”digital advertising,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser history, status background, traffic, key word grouping, and SERP analysis. That is just for a single keyword showing SpyFu does the most granular deep-dive research into data of the tools I tested.
Atop the primary results, SpyFu gave me not just CPC for the Key word, but a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the key word in the past year. I received exactly the exact same degree of price breakdown when I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty rating, and much more.
At the bottom of the results that are keyword was that the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Pro both offer a more detailed breakdown in this regard. SpyFu focuses on price, which may or might not be important to your business. Results such as the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on this search page as time passes, was somewhat too in the weeds for me as a novice SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Spy Addon
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 websites. For the PPC version you can also find a graph which goes over a span of a couple years demonstrating the overall number of key words being bid on by all three websites. You may also rollover the graph to see keywords specific to just 2 of the sites if you feel the 3rd website may not be doing as good a job (or vice versa) as two of the other websites. It will also show you the PPC budgets of the websites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click, towards the right of this chart. It is possible to view and download those key words for your use. As you can see I’m on the ads tab however, the choices are comparable once you click on the natural tab (on the top box, the natural one on the bottom shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget must also give you an idea of what of the larger sites are more into the PPC or SEO side of things that may be a good barometer to check at if you chance to be concentrating on one place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might break out parts of the main domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Spy Addon
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of the table are the key words you have researched and grouped yourself, or high keyword group suggestions from SpyFu. On the top right of this desk you can then add selected keywords to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists section with concentrated lists of domain names and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the options.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This acts the same manner as a keyword search: You enter a place, key words and businesses, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of leads with the monthly advertising budget and contact information that may subsequently be exported into your CRM or direct management system of this site. I’d love to see SpyFu go a step further with this and integrate its SEO lead lists directly with a stage such as Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush includes a beta generation tool, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups that are keyword . The templates can be downloaded by users in the SpyFu site and upload into a AdWords account.
The system also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank monitoring in a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and include a new project. It is the greatest and only example in this roundup of built-in, SEO-focused PM.
There’s also Keywords youbegin continuing tracking that reports back together with domain positions and keyword position changes and’ve identified. Utilizing the tab, I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name choose whether or not to run a report on SpyFu’s suggested domain key words or custom key words. I entered my five habit keywords in a field, chose up to five opponents’ URLs, and then was given the option to run a report or a monthly report.
This Type of competitive analysis is just another area in which SpyFu stands out, since it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool built an interactive data visualization that revealed where PCMag keywords overlapped with our competitors. There’s also what SpyFu calls for a”key word world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature that will help unearth ways for you to gain an SEO edge. Spy Addon
Together with the SEO functionality of its primary product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to different sites’ web analytics. Through this stage, you can see time-of-day visitors segments, and behavior that is on-page.
Keyword Advertisement History
You will be shown by Advertisement History, through coded bars frequently the Key words appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which may be exported into excel). It extends back to 2006 via the Bonus History Button and shows a year’s worth of information.
So it is pretty straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the ad history of the key word”, plain and simple. Typically, if you see a key word being promoted on by a PPC advertiser that is fantastic persistent then you can look to apply that ad copy technique to some niche market of that keyword that is bigger. If I were advertisements for”resorts in Oklahoma” I might pay attention to that which ad copy was successful, over time, for that main/core keyword”resorts”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Advertisement History Key word history of a specific domainname.
This tool is useful in Taking a Look at keywords that have been successful for Your opponents (or bigger players on your niche) and which ones that they tried and left (which may be ones for you to prevent out of the gate). All of this assumes the domain you are currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term relationships, Publicly accessible keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter look volume, by CPC as you can see, and you can also exclude key words.
For me, I would rather use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research instrument versus a search tool. Spy Addon
Pricing and Strategies
As I said, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (or $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All programs come with an unlimited number of backlink , key word collection, domain, and competitor/domain comparison search results combined with data export. The functionality that you receive with SpyFu for your price is a significant element in the reason we gave it an Editors’ Choice, and the search volumes make the tool much more attractive for research that is keyword that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Basic Program gives you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) lumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has really slashed its pricing because our review, making it all the more attractive to SMBs.
I find that their tools pretty useful for research. I do not use Their Keyword Smart Search which They give (in a simple fashion) at the price points that they give is quite A combination that is nice. SpyFu makes its way into my arsenal on just about Every project. Spy Addon