Introduction Spy Foo
SpyFu is one of the feature rich tools, but likely has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application options along with their own keyword search tool. Spy Foo
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this review we are focusing mostly on its own ad hoc keyword lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and direction capacities are built in during SpyFu, but I began from the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Key words to observe how outcomes differed between every one of my competitors. Were pcmag advertising, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might search for (including publishers like PCMag) and to find related search results and vulnerable competition sites.
I discovered that, after running searches on my five test terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much money a key word could be worth. After searching”digital advertising,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That is only for a single keyword query, showing how SpyFu does the most granular deep-dive research into keyword data of the tools I analyzed.
Atop the primary results, SpyFu gave me not only CPC for the Keyword, however a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the last year. I got exactly the same level of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific price every day, daily investigation volume, difficulty rating, and more.
In the bottom of the results that are key word was that the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Guru both offer a much more comprehensive breakdown in this respect. SpyFu targets cost, which may or may not be significant to your business. Results like the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on that search page over time, was somewhat too from the weeds for me as a novice SEO tool user. But for advertisers and digital marketers, SpyFu can be a gold mine. Spy Foo
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 sites. For your PPC version you may also see a graph which goes back over a span of a couple years showing that the general number of key words being bid on by all three websites. You may also rollover the chart to see keywords specific to just two of those websites if you feel the 3rd site may not be doing as great a job (or vice versa) as 2 of those other websites. It will also show you that the PPC budgets of the websites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle graph it will show you the Key words in whatever bucket you click. You can see and download those key words for your own use. As you can see I’m on the ads tab however, the options are similar when you click on the organic tab (on the top box, the natural one on the bottom shows you complete organic keywords).
Switching between the organic tab and the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget must also give you an notion of what of the bigger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to check in if you chance to be focusing on a single place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might break out parts of the principal domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Spy Foo
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, problem rating, and monthly price. These are SpyFu’s four chief metrics where key word research is worried. On the left of the table are the key words you’ve researched and grouped yourself, or top keyword class tips from SpyFu. At the top right of this table you can subsequently add selected key words to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists section with concentrated lists of domains and keywords like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the options.
Next to Leading Lists, there is a dedicated Business Leads tab. This acts the same way as a search: You enter industries and key words, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of leads with that site’s monthly ad budget and contact information that is available that may be exported into your CRM or lead management system. I’d like to view SpyFu proceed a step further with this and incorporate its SEO lead lists straight using a stage like Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush has a beta generation tool, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups that are keyword . The templates can be downloaded by users in the SpyFu website and then upload to an AdWords account.
The platform also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank tracking within a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new project. It is the only and best example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords you’ve identified and start tracking that reports back with domain rankings and keyword ranking changes. Using the webpage, I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and then choose whether or not to run a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit key words in a field, picked up to five opponents’ URLs, and then was given the option to run either a one time report or a report.
That Type of aggressive analysis is another area where SpyFu stands outside, since it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool immediately built an interactive information visualization that revealed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature that will help ways to gain an SEO advantage. Spy Foo
With the SEO performance of its primary Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the web analytics of websites. Through this platform, you can see time-of-day visitors sections, and behavior that is on-page.
Keyword Ad History
You will be shown by Ad Background, via color coded bars, how often the Keyword appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which may be exported to excel). It extends back to 2006 via the Bonus History Button and shows a year’s worth of data up front.
So it’s pretty straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the ad history of this key word”, plain and simple. Typically, if you see a keyword being promoted on by a PPC advertiser that is fantastic persistent then you can look to employ that advertisement copy technique to some market of the larger keyword. If I had been advertisements for”hotels in Oklahoma” I would pay attention to that which ad copy was successful, over time, for this main/core key word”resorts”.
Domain Ad History
Domain Ad History Is like Keyword Advertisement History except it reveals the History of a domain.
This tool is useful in looking at keywords Which Have Been successful for Your opponents (or bigger players in your niche) and which ones they tried and left (which may be ones that you prevent from the gate). All this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word relationships, Publicly accessible keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could also filter look volume, from CPC, and you might exclude key words.
For me personally, I prefer to use the PPC keywords and the Organic key words found In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive search tool versus a research tool. Spy Foo
Pricing and Plans
As I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed yearly (roughly $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All plans have an infinite number of backlink name, keyword, keyword group, domain name, and competitor/domain comparison search results along with data export. The performance that you receive with SpyFu for your price is an important element in why we gave it an Editors’ Choice, and the search volumes make the instrument even more attractive for ad hoc research that is keyword.
That is not to say SpyFu doesn’t cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) lumps leads and contacts to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has actually slashed its pricing.
I find their tools useful for research. I do not use Their Keyword Smart Search that They give (in a simple fashion) at the price points that they provide is very A nice combination. SpyFu makes its way Every project. Spy Foo