Introduction Spy Fu
SpyFu is one of the more feature rich tools, but probably has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application options along with their very own keyword research tool. Spy Fu
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but with this review we’re focusing primarily on its ad hoc lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Management capabilities and recommendations are built in during SpyFu, but I began in the Keyword Research tab.
When I used exactly the same set of five Key words to see results differed between each of my competitors. Were digital advertising pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might hunt for (such as publishers such as PCMag) as well as to discover related search results and vulnerable competition websites.
I discovered that after running searches in my five evaluation terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much money a key word is worth. After searching”digital advertising,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That is only for one key word question, showing SpyFu will arguably the most granular investigation into data of the tools I analyzed.
Atop the main results, SpyFu gave me not just CPC for the Keyword, but a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the key word in the past year. I received the exact same level of price breakdown when I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular price every day, daily search volume, difficulty score, and more.
In the bottom of the results that are key word was that the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Guru equally provide a more comprehensive breakdown in this regard. SpyFu focuses on cost, which may or may not be important to your small business. Results like the Advertiser History chart, a long list and complicated diagram of the ads appearing on that search page as time passes, was somewhat too in the weeds for me as a newcomer SEO tool user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Spy Fu
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 websites. For the PPC version you can also see a chart which goes back over a period of a couple years showing the general number of keywords being bid on by all 3 sites. You can also rollover the graph to see key words specific to just two of the websites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as 2 of the other websites. It will also show you the PPC budgets of those sites as well as the amount of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you the Keywords in whatever bucket you click, towards the right of the chart. It is possible to view and download those keywords for your use. As you can see I’m on the advertisements tab however, the options are similar once you click the natural tab (on the top box, the natural one at the underside shows you total organic key words ).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget should also give you an notion of which of the bigger sites are more into the PPC or SEO side of things which can be a fantastic barometer to look in if you happen to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might break out parts of the main domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Spy Fu
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four main metrics where keyword research is concerned. On the left of the desk are either the key words you’ve researched and booted yourself, or top keyword class tips from SpyFu. At the top right of the desk you can subsequently add selected keywords to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists segment with targeted lists of domains and keywords like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are some of the options.
Next to Top Lists, there’s a dedicated Business Leads tab. This acts exactly the same way You enter a location, keywords and industries, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with contact information that is accessible and that site’s monthly ad budget that can subsequently be exported into your CRM or direct management system. I’d love to see SpyFu go a step further with this and incorporate its SEO lead lists directly with a platform such as Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a lead generation tool, but that is the closest any optimization product that I tested comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for key word groups in hundreds of industries. The templates can be downloaded by users from the SpyFu website and upload to a AdWords account.
The system also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank monitoring within a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and include a new job. It’s the only and best example in this roundup of built-in, SEO-focused PM.
There’s also Keywords youbegin tracking that keyword ranking changes and reports back together with weekly domain positions and’ve identified. I was also able to set up custom SEO reports in a few simple steps: Enter a domain name and choose whether or not to run a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit key words picked up to five competitors’ URLs, and then was given the choice to run a one-off report or a report.
That Type of competitive analysis is another area where SpyFu stands out, as it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument quickly built an interactive data visualization which revealed where PCMag’s top keywords overlapped with our opponents. There’s also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature that will help ways for one to acquire an SEO edge. Spy Fu
With the SEO functionality of its product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to other sites’ web analytics. Through this stage, you can view search-engine behaviour , time-of-day visitors, and sections.
Keyword Advertisement History
You will be shown by keyword Advertisement Background, through coded bars frequently the Keyword appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which can be exported into excel). It extends back to 2006 via the Bonus History Button and shows that a year’s worth of data.
So it’s pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the ad history of the keyword”, plain and simple. If you find a key word being advertised on by a good PPC advertiser consistent it’s possible to look to employ that ad copy technique to some niche market of that bigger keyword. If I had been advertisements for”resorts in Oklahoma” I might pay attention to what ad copy has been successful, over time, for this main/core keyword”resorts”.
Domain Ad History
Except it reveals the, domain Ad History Is like Keyword Ad History Keyword history of a domain.
This tool is useful in looking Your competitors (or bigger players in your market ) and which ones that they attempted and left (which could be ones that you prevent out of the gate). All this assumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term relationships, Publicly accessible keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could also filter from CPC, search volume, and you might exclude key words.
For me, I prefer to use the PPC keywords and the Organic key words found In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive search tool versus a keyword search tool. Spy Fu
Pricing and Plans
Since I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed yearly (or $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All plans come with an unlimited number of backlink name, keyword group, domain, and competitor/domain comparison search results along with boundless data export. The functionality you receive with SpyFu for the cost is an important element in why we gave it an Editors’ Choice, along with the boundless search volumes make the tool much more attractive for ad hoc study.
That is not to say SpyFu does not cap anything. The Fundamental Program gives you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) bumps leads and contacts to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has slashed on its pricing because our initial review, which makes it even more attractive to SMBs.
I find that their tools pretty useful for search that is competitive. I do not use Their own Keyword Smart Search which They give (in a simple fashion) in the price points that they give is quite A combination that is nice. SpyFu makes its way into my toolbox on just about Every project. Spy Fu