Introduction Spy Fund Fact Sheet
SpyFu is among the feature rich tools, but probably has the Attractive interface on the market. SpyFu provides SEO and PPC spy application options . Spy Fund Fact Sheet
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform across the spectrum of SEO tooling, but for this review we are focusing on its own ad hoc research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, however I started in the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Key words to observe outcomes differed between every one of my competitors. Were online shopping marketing, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might search for (including publishers such as PCMag) and to find related search results and vulnerable competition sites.
After running searches on my five test terms, I discovered that SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much money a keyword is worth. After hunting”digital advertising,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser background, status background, traffic, key word grouping, and SERP analysis. That’s just for one keyword revealing SpyFu will arguably the most granular research into data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the key word in the last year. I received exactly the exact same degree of cost breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular price every day, daily investigation volume, difficulty score, and much more.
At the bottom of the results that are key word was that the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Guru equally provide a more comprehensive breakdown in this regard. SpyFu targets monthly cost, which may or might not be significant to your small business. Results like the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page as time passes, was somewhat too from the weeds for me as a novice SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Spy Fund Fact Sheet
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 websites. For the PPC version you may also find a graph which goes back over a period of a few years showing that the general amount of key words being bid on by all three sites. You can also rollover the chart to find keywords specific to just 2 of the sites if you feel the 3rd website may not be doing as good a job (or vice versa) as two of those other sites. It is going to also show you the PPC budgets of those websites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle chart it will show you the Keywords in whatever bucket you click. You can view and download those keywords for your own use. As you can see I am on the advertisements tab but the options are comparable once you click on the organic tab (on the upper box, the natural one at the bottom shows you complete organic key words ).
Switching between the organic tab and the ppc tab (as well as the Total # of organic search phrases + PPC ad budget must also give you a good idea of what of the bigger sites are more to the PPC or SEO aspect of things that may be a good barometer to look at if you happen to be focusing on a single place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might split parts of the main domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Spy Fund Fact Sheet
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of the desk are the keyword you’ve researched and booted yourself, or top keyword group tips from SpyFu. On the top right of this table you can then add chosen key words to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with targeted lists of domains and keywords like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the options.
Next to Leading Lists, there’s a dedicated Company Leads tab. This acts the same manner as a search: You enter keywords and businesses, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with this site advertising budget and contact information that is accessible that may be exported into your CRM or lead management system. I’d like to view SpyFu proceed a step further with this and incorporate its SEO lead lists straight using a stage like Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a beta lead generation tool, but that is the closest any optimization product that I tested comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups in hundreds of industries. The templates can be downloaded by users from the SpyFu site and then upload into an AdWords account.
The platform also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank monitoring in a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and include a new project. It’s the only and greatest example in this roundup of SEO-focused PM.
There is also Keywords you’ve identified and begin ongoing tracking that reports back together with domain positions and keyword ranking changes. Using the webpage, I was able to set up custom SEO reports in a few simple steps: Enter a domain name and then choose if to run a document on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords chose up to five competitors’ URLs, then was given the choice to run a report or a report.
That sort of aggressive analysis is another area in which SpyFu stands outside, as it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool built an interactive information visualization that revealed where PCMag’s top key words overlapped with our opponents. There is also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature that will help unearth ways for one to gain an SEO edge on the competition. Spy Fund Fact Sheet
Together with the SEO performance of its main product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the web analytics of different sites. Through this stage, you can see time-of-day visitors segments, and search-engine behaviour.
Keyword Advertisement History
Ad History will show you, through color bars, how frequently the Key words appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which can be exported to excel). It shows that a year’s worth of data and goes back to 2006 through the Bonus History Button.
So it is fairly straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the ad history of the key word”, plain and simple. Typically, if you find a key word being promoted on by a PPC advertiser persistent it’s possible to look to employ that ad copy technique to a niche market of that keyword. If I were advertisements for”resorts in Oklahoma” I might pay attention to what ad copy was successful, as time passes, for that main/core key word”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History is similar to Keyword Ad History History of a particular domainname.
This instrument is useful in looking at keywords Which Have Been successful for Your opponents (or bigger players on your market ) and which ones that they attempted and left (which may be ones for you to avoid from the gate). All this assumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term relationships, Publicly accessible keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. You could also filter from CPC, look volume as you can see, and you can also exclude key words.
For me, I would rather use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a search tool versus a keyword search tool. Spy Fund Fact Sheet
Pricing and Strategies
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (roughly $39 per month ). Though, contrary to other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All plans have an unlimited number of domain name, keyword, keyword collection, backlink, and competitor/domain comparison search results combined with boundless data export. The functionality you receive with SpyFu for your cost is a significant element in the reason we gave it an Editors’ Choice, and the boundless search volumes make the instrument much more appealing for ad hoc research that is keyword.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) bumps leads and contacts to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed its pricing.
I find that their tools pretty helpful for search. I don’t use Their own Keyword Smart Search which They provide (in a simple fashion) in the price points that they give is quite A combination that is wonderful. SpyFu makes its way into my toolbox on just about Each undertaking. Spy Fund Fact Sheet