Introduction Spy Fund Facts
SpyFu is among the more feature rich tools, but likely has the Least appealing interface out there. SpyFu offers SEO and PPC spy application choices along with their very own keyword search tool. Spy Fund Facts
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but with this review we’re focusing on its own ad hoc keyword lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capacities are built in throughout SpyFu, but I started from the Keyword Research tab.
When testing each instrument, I used the same set of five Keywords to see how outcomes differed between each of my competitors. The five key words I used were internet shopping , digital advertising, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might search for (such as publishers such as PCMag) and to find related search results and vulnerable competitor websites.
After conducting searches I found that SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much cash a key word is worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser background, status background, traffic, key word grouping, and SERP analysis. That is just for one key word revealing SpyFu does arguably the most granular deep-dive investigation into data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not only CPC for the Keyword, but a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the past year. I got the exact same level of cost breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular price every day, daily investigation volume, difficulty rating, and more.
At the bottom of the key word results was that the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Pro equally offer a more detailed breakdown in this regard. SpyFu focuses on price, which may or might not be important to your business. Results like the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on this search page over time, was a bit too from the weeds for me as a novice SEO instrument user. However, for digital marketers and advertisers, SpyFu is a gold mine. Spy Fund Facts
With SpyFu Kombat you can look at overlapping and website specific key words For up to 3 sites. For the PPC version you can also see a graph which goes over a span of a few years demonstrating the general amount of keywords being bid on by all 3 sites. You may also rollover the graph to see keywords specific to just two of the sites if you feel the 3rd website might not be doing as good a job (or vice versa) as two of those other sites. It will also show you the PPC budgets of those websites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click, to the right of this chart. It is possible to view and download those keywords for your use. As you can see I’m on the advertisements tab but the options are similar once you click on the organic tab (on the upper box, the organic one on the bottom shows you total organic keywords).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget should also give you a good notion of what of the larger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to check at if you chance to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might split parts of the principal domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Spy Fund Facts
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, problem score, and monthly price. These are SpyFu’s four main metrics where key word research is worried. On the left of this desk are the key words you’ve researched and grouped yourself, or top keyword group suggestions from SpyFu. On the top right of this desk you can then add selected keywords to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists segment with targeted lists of domain names and key words like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Next to Leading Lists, there’s a dedicated Business Leads tab. This essentially acts the same manner You enter a place, businesses and key words, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with contact information that is accessible and that site’s monthly advertising budget that can subsequently be exported to your CRM or direct management system. I’d love to see SpyFu proceed a step further with this and incorporate its own SEO lead lists straight with a platform such as Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word in countless businesses. The templates can be downloaded by users from the SpyFu website and then upload to an AdWords account.
The system also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank monitoring within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and include a new project. It’s the only and best example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords you’ve identified and begin ongoing tracking that keyword ranking changes and reports back with domain positions. Using the tab, I was also able to set up custom SEO reports in a few simple steps: Enter a domain name and then choose whether or not to conduct a report on SpyFu’s suggested domain key words or custom keywords. I entered my five habit key words picked up to five competitors’ URLs, then was given the choice to run a one time report or a recurring report.
This Type of analysis is another area in which SpyFu stands out, since it also includes a tool called”Kombat” that is available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument quickly built an interactive information visualization which showed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature which helps unearth ways to acquire an SEO edge. Spy Fund Facts
With the SEO functionality of its product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the web analytics of different sites. Through this platform, you can see time-of-day traffic, sections, and search-engine behaviour.
Keyword Ad History
Keyword Advertisement Background will show you, through color bars, how often the Keyword appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which can be exported to excel). It extends back to 2006 through the Bonus History Button and shows that a year’s worth of data up front.
So it’s pretty straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the ad history of the keyword”, plain and simple. If you see a keyword being advertised on by a PPC advertiser consistent then you can look to employ that ad copy technique to a niche market of that bigger keyword. If I were advertisements for”resorts in Oklahoma” I might listen to that which ad copy was successful, over time, for that main/core key word”resorts”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Advertisement History Keyword history of a particular domain.
This instrument is useful in looking Your competitors (or bigger players in your market ) and which ones they attempted and left (which may be ones for you to prevent from the gate). All this presumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word connections, Publicly accessible keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. You could filter by CPC, look volume, as you can see, and you can also exclude keywords.
For me, I prefer to use the Organic key words found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a research instrument versus a search tool. Spy Fund Facts
Pricing and Plans
Since I mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All programs come with an unlimited number of key word collection name, domain name, backlink, and comparison search results along with data export. The functionality you receive with SpyFu for your price is a significant element in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the tool much more attractive for ad hoc keyword research.
That is not to say SpyFu does not cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) lumps leads and contacts to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has slashed on its pricing since our inspection, which makes it attractive to SMBs.
I find that their tools useful for competitive search. I do not use Their own Keyword Smart Search which They give (in a simple fashion) at the price points that they give is quite A combination that is nice. SpyFu makes its way Each undertaking. Spy Fund Facts