Background Spy Fund
SpyFu is one of the more feature rich tools, but has the Attractive interface on the market. SpyFu provides SEO and PPC spy application choices alongside their very own research tool. Spy Fund
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but for this particular review we are focusing primarily on its own ad hoc keyword lookup capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in during SpyFu, but I began from the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Key words to see how results differed between each of my opponents. Were electronic marketing pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might search for (such as publishers like PCMag) and to find associated search results and vulnerable competitor sites.
After conducting searches in my five test terms, I found that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a keyword could be worth. After hunting”digital marketing,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That is just for a single key word showing SpyFu does arguably the most granular deep-dive research into key word data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the last year. I got the same degree of price breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular price per day, daily investigation volume, difficulty score, and more.
In the bottom of the results that are key word was that the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Guru equally provide a much more comprehensive breakdown in this regard. SpyFu targets monthly price, which may or might not be important to your business. Results such as the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on that search page as time passes, was a bit too from the weeds for me as a novice SEO tool user. But for advertisers and marketers, SpyFu can be a gold mine. Spy Fund
With SpyFu Kombat you can look at overlapping and website specific key words For up to 3 websites. For the PPC version you can also find a chart which goes over a span of a couple years demonstrating the overall number of key words being bid on by all three websites. You may also rollover the chart to see key words specific to just two of those sites if you feel the 3rd website might not be doing as good a job (or vice versa) as two of those other websites. It is going to also show you the PPC budgets of the websites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle chart it will show you the Key words in whatever bucket you click, to the right of the chart. It is possible to view and download those keywords for your use. As you can see I’m on the ads tab but the choices are comparable once you click on the organic tab (on the upper box, the natural one at the underside shows you complete organic key words ).
Switching between the organic tab and the ppc tab (also as the Total # of organic search phrases + PPC ad budget should also give you an notion of which of the larger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to check at if you happen to be focusing on one place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might break out parts of the principal domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Spy Fund
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, problem score, and monthly price. All these are SpyFu’s four main metrics where key word research is worried. On the left of the table are the key words you’ve researched and grouped yourself, or top keyword group tips from SpyFu. On the top right of the table you can subsequently add selected keywords to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domain names and keywords like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Next to Leading Lists, there’s a dedicated Business Leads tab. This acts the same way as a search: You enter a location, businesses and keywords, and refine outcomes using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with the monthly ad budget and accessible contact information that can subsequently be exported to your CRM or direct management system of that site. I’d love to see SpyFu proceed a step further with this and incorporate its own SEO lead lists directly using a stage like Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a lead generation tool, but that’s the closest comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for key word groups . The templates can be downloaded by users in the SpyFu site and then upload to a AdWords account.
The system also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank monitoring within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and include a new job. It’s the only and greatest example in this roundup of built-in, SEO-focused PM.
There’s also Keywords you’ve identified and start continuing tracking that keyword position changes and reports back together with weekly domain rankings. I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name then choose whether or not to conduct a document on SpyFu’s suggested custom keywords or domain key words. I entered my five habit key words chose up to five competitors’ URLs, then was given the choice to run either a one time report or a monthly report.
That sort of competitive analysis is another area where SpyFu stands out, as it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool quickly built an interactive information visualization that showed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature which will help ways for you to acquire an SEO edge. Spy Fund
Together with the SEO performance of its product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to different sites’ internet analytics. Through this stage, you can view time-of-day visitors, sections, and behavior.
Keyword Advertisement History
You will be shown by Advertisement Background, via color coded bars, how often the Key words appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which may be exported into excel). It reveals that a year’s worth of information up front and goes back to 2006 through the Bonus History Button.
So it’s fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the ad history of this keyword”, plain and simple. Normally, if you find a key word being promoted on by a PPC advertiser that is good persistent it’s possible to look to apply that ad copy technique to some niche market of the keyword that is larger. If I were advertisements for”hotels in Oklahoma” I might pay attention to what ad copy was successful, over time, for this main/core keyword”hotels”.
Domain Advertisement History
Domain Ad History Is like Keyword Ad History except it reveals the History of a domain.
This tool is useful in looking Your competitors (or bigger players in your niche) and which ones they tried and left (which could be ones for you to avoid from the gate). All this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word relationships, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can filter search volume, from CPC, and you might exclude keywords.
For me, I prefer to use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive search tool versus a keyword research tool. Spy Fund
Pricing and Plans
As I just said, SpyFu’s Basic plan begins at $33 per Month when billed yearly (or $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All programs have an infinite number of backlink name, key word, keyword collection, domain, and comparison search results along with boundless data export. The functionality that you receive with SpyFu for your price is a significant element in the reason we gave it an Editors’ Choice, and the boundless search volumes make the instrument even more appealing for ad hoc research that is keyword.
That is not to say SpyFu does not cap anything. The Basic Plan provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) lumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has slashed its pricing.
I find their tools pretty useful for research. I don’t use Their own Keyword Smart Search which They give (in a simple fashion) in the price points they provide is quite A combination that is wonderful. SpyFu makes its way into my arsenal on just about Every undertaking. Spy Fund