Background Spy Lookup
SpyFu is one of the feature rich tools, but probably has the Least appealing interface out there. SpyFu provides SEO and PPC spy application choices alongside their very own research tool. Spy Lookup
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we’re focusing on its ad hoc keyword lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Direction capacities and recommendations are built in throughout SpyFu, however I started from the Keyword Research tab.
When I used exactly the same set of five Key words to see results differed between each of my competitors. Were IT consultant , electronic advertising, internet shopping, pcmag, and small business accounting. I chose this mixture to simulate real world terms that businesses might search for (such as publishers like PCMag) and to find related search results and vulnerable competition sites.
I discovered that after conducting searches on my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a keyword is worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That’s just for one keyword showing how SpyFu does the most granular investigation into key word data of the tools I tested.
Atop the main results, SpyFu gave me not just CPC for the Keyword, however a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the past year. I got exactly the same degree of cost breakdown once I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific price every day, daily search volume, difficulty rating, and much more.
At the bottom of the results was the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Pro equally provide a more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on that search page over time, was a bit too in the weeds for me as a novice SEO tool user. But for advertisers and marketers, SpyFu can be a gold mine. Spy Lookup
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 websites. For your PPC version you can also see a graph which goes over a span of a few years demonstrating the overall amount of keywords being bid on by all 3 websites. You may also rollover the graph to see key words specific to only two of those sites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as 2 of the other websites. It is going to also show you that the PPC budgets of the websites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle chart it will show you that the Key words in whatever bucket you click. It is possible to view and download those keywords for your own use. As you can see I’m on the advertisements tab however, the choices are comparable when you click the organic tab (on the top box, the natural one at the underside shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you a good notion of what of the bigger sites are more into the PPC or SEO side of things that may be a fantastic barometer to check in if you happen to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might split parts of the principal domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a link to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Spy Lookup
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, problem score, and monthly price. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of the table are the key words you have researched and grouped yourself, or top keyword class tips from SpyFu. On the top right of the table you can then add selected keywords for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists section with targeted lists of domain names and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Alongside Top Lists, there’s a dedicated Business Leads tab. This basically acts the exact same manner as a search: You enter businesses and keywords, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with the monthly ad budget and contact information that may then be exported into your CRM or lead management system of this site. I’d love to view SpyFu proceed a step farther with this and incorporate its SEO lead lists directly using a stage like Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a lead generation instrument, but that’s the closest comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are keyword in countless industries. Users can download the templates in the SpyFu site and then upload to an AdWords account.
The platform also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank monitoring within a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then add a new job. It is the only and best case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords you’ve identified and begin continuing monitoring that keyword ranking changes and reports back together with weekly domain rankings. I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name choose whether or not to conduct a report on SpyFu’s suggested custom keywords or domain key words. I entered my five habit keywords chose up to five opponents’ URLs, then was given the option to run a one-off report or a recurring report.
That Type of aggressive analysis is just another area in which SpyFu stands outside, as it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool immediately built an interactive information visualization which showed where PCMag keywords overlapped with our opponents. There is also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature that will help unearth ways to gain an SEO edge. Spy Lookup
With the SEO performance of its product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to different sites’ web analytics. Through this stage, you can view time-of-day visitors sections, and behavior that is on-page.
Keyword Ad History
Advertisement History will show you, through color bars, how often the Key words appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which can be exported to excel). It goes back to 2006 via the Bonus History Button and reveals a year’s worth of data.
So it is fairly straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the advertisement history of the keyword”, plain and simple. Normally, if you find a keyword being promoted on by a PPC advertiser consistent it’s possible to look to employ that advertisement copy technique to a market of the keyword. If I had been advertising for”hotels in Oklahoma” I might pay attention to that which ad copy has been successful, as time passes, for this main/core keyword”hotels”.
Domain Advertisement History
Except it reveals the domain Ad History Is like Keyword Ad History History of a domainname.
This instrument is useful in looking Your opponents (or bigger players on your niche) and which ones they tried and abandoned (which may be ones for you to prevent from the gate). All this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term relationships, Publicly available keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. You could also filter by CPC, look volume, as you can see, and you can also exclude keywords.
For me personally, I would rather use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research instrument versus a keyword research tool. Spy Lookup
Pricing and Strategies
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All programs come with an unlimited number of keyword group name, domain name, backlink, and competitor/domain comparison search results combined with boundless data export. The functionality you get with SpyFu for your price is an important element in why we gave it an Editors’ Choice, and the unlimited search volumes make the instrument even more appealing for ad hoc keyword study.
That’s not to say SpyFu does not cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) lumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has actually slashed its pricing.
I find their tools pretty useful for aggressive research. I don’t use Their Keyword Smart Search which They give (in a straightforward fashion) in the price points they give is quite A wonderful combination. SpyFu makes its way into my arsenal on just about Every undertaking. Spy Lookup