Background Spy Marketing
SpyFu is one of the feature rich tools, but probably has the Attractive interface out there. SpyFu offers SEO and PPC spy application options . Spy Marketing
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we’re focusing on its own ad hoc keyword lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, however I started in the Keyword Research tab.
When I used the same set of five Keywords to observe how outcomes differed between every one of my competitors. Were pcmag, electronic advertising, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that businesses might hunt for (including publishers such as PCMag) as well as to find associated search results and vulnerable competitor sites.
I discovered that, after running searches in my five test terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much money a keyword is worth. After hunting”digital advertising,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser history, status background, backlinks, keyword group, and SERP analysis. That’s only for one keyword showing how SpyFu does the most granular investigation into data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the last year. I received exactly the same degree of cost breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a specific cost per day, daily search volume, difficulty rating, and more.
At the bottom of the results that are keyword was that the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Guru both offer a much more comprehensive breakdown in this respect. SpyFu targets monthly cost, which may or might not be significant to your small business. Results such as the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on that search page over time, was somewhat too in the weeds for me as a novice SEO instrument user. However, for advertisers and marketers, SpyFu is a gold mine. Spy Marketing
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 sites. For the PPC version you can also see a chart which goes back over a span of a couple years demonstrating that the general amount of keywords being bid on by all 3 websites. You may also rollover the graph to find keywords specific to only 2 of those websites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as two of those other websites. It will also show you the PPC budgets of those sites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle graph it will show you that the Keywords in whatever bucket you click, to the right of this graph. It is possible to see and download those key words for your use. As you can see I’m on the ads tab however, the choices are similar once you click on the organic tab (on the top box, the natural one at the underside shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget should also give you an notion of which of the bigger sites are more to the PPC or SEO side of things which can be a good barometer to look in if you chance to be concentrating on one place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might break out parts of the main domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Spy Marketing
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of the desk are the keyword you’ve researched and booted yourself, or top keyword group suggestions from SpyFu. On the top right of this table you can then add selected keywords to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists section with targeted lists of domain names and keywords like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the choices.
Next to Leading Lists, there is a dedicated Business Leads tab. This basically acts exactly the same manner You enter industries and key words, a location, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of leads with the monthly advertising budget and available contact information that may be exported to your CRM or direct management system of this site. I’d like to view SpyFu go a step farther with this and integrate its SEO lead lists directly using a platform like Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush has a lead generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for keyword groups in countless industries. Users may download the templates from the SpyFu site and then upload into a AdWords account.
The platform also includes SEO campaign management With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank tracking in a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then include a new project. It is the only and greatest example in this roundup of built-in, SEO-focused PM.
There is also Keywords you’ve identified and begin continuing tracking that keyword position changes and reports back together with weekly domain rankings. I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name then choose if to conduct a document on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords chose up to five opponents’ URLs, and then was given the option to run either a one time report or a recurring report.
That Type of competitive analysis is another area where SpyFu stands out, since it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument built an interactive data visualization that showed where PCMag key words overlapped with our opponents. There’s also what SpyFu calls a”keyword world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature which helps unearth ways for one to gain an SEO advantage on the competition. Spy Marketing
Together with the SEO performance of its primary Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the web analytics of different sites. Through this stage, you can see time-of-day traffic, segments, and on-page behavior.
Keyword Ad History
You will be shown by Ad Background, via coded bars frequently the Key words appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which can be exported to excel). It shows that a year’s worth of data and extends back to 2006 via the Bonus History Button.
So it is pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the advertisement history of this keyword”, plain and simple. If you find a key word being advertised on by a PPC advertiser persistent then it’s possible to look to apply that ad copy technique to some market of the keyword that is bigger. If I were advertising for”hotels in Oklahoma” I might pay attention to what ad copy was successful, as time passes, for this main/core keyword”hotels”.
Domain Advertisement History
Except it shows the domain Ad History is similar to Keyword Ad History Key word history of a specific domain.
This tool is useful in looking Your opponents (or bigger players in your niche) and which ones they tried and left (which may be ones for you to prevent from the gate). All of this presumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term relationships, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter look volume, from CPC as you can see, and you might also exclude keywords.
For me, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive search instrument versus a keyword research tool. Spy Marketing
Pricing and Strategies
Since I just said, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (roughly $39 per month ). Though, contrary to other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All programs have an infinite number of backlink name, key word, keyword collection, domain name, and competitor/domain comparison search results combined with data export. The performance you receive with SpyFu for your price is a significant element in why we gave it an Editors’ Choice, along with the search volumes make the instrument much more appealing for ad hoc research.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Program gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) bumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has really slashed its pricing.
I find that their tools pretty useful for competitive search. I do not use Their Keyword Smart Search which They give (in a straightforward fashion) at the price points they provide is quite A nice combination. SpyFu makes its way into my arsenal on just about Every undertaking. Spy Marketing