Intro Spy On Ads
SpyFu is one of the feature rich tools, but probably has the Least appealing interface out there. SpyFu offers SEO and PPC spy application options alongside their own research tool. Spy On Ads
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we are focusing on its ad hoc keyword research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Management capacities and recommendations are built in during SpyFu, however I began in the Keyword Research tab.
When I used the same set of five Keywords to observe how outcomes differed between each of my competitors. Were pcmag, digital advertising, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that companies might search for (including publishers like PCMag) and to discover related search results and vulnerable competitor websites.
After conducting searches I discovered that SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much money a key word could be worth. After searching”digital marketing,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That’s just for a single key word showing how SpyFu does the most granular research into data of the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Key word, but a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the past year. I got the exact same level of cost breakdown when I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific cost per day, daily search volume, difficulty score, and much more.
In the bottom of the key word results was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Guru both offer a more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on that search page over time, was somewhat too in the weeds for me as a newcomer SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Spy On Ads
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 websites. For the PPC version you may also find a graph which goes back over a span of a few years showing the general amount of keywords being bid on by all three websites. You can also rollover the chart to find key words specific to just two of the websites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as two of the other websites. It will also show you the PPC budgets of the websites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click, towards the right of this graph. It is possible to view and download those keywords for your use. As you can see I am on the advertisements tab however, the choices are similar when you click on the natural tab (on the top box, the natural one on the underside shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget must also give you an idea of which of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to look in if you chance to be concentrating on one place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might break out parts of the main domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Spy On Ads
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, problem rating, and monthly price. These are SpyFu’s four main metrics where key word research is concerned. On the left of this desk are the keyword you have researched and grouped yourself, or top keyword class tips from SpyFu. On the top right of the table you can subsequently add selected key words to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists section with targeted lists of domain names and key words like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Alongside Leading Lists, there is a dedicated Business Leads tab. This essentially acts exactly the same way You enter key words and businesses, a location, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of leads with that site’s monthly ad budget and contact information that is available that can be exported to your CRM or lead management system. I’d like to see SpyFu go a step farther with this and integrate its own SEO lead lists straight with a stage like Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush has a beta lead generation tool, but that is the closest any optimization product I tested comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups in countless industries. Users may download the templates from the SpyFu site and then upload into an AdWords account.
The platform also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank monitoring in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and include a new project. It is the only and best example in this roundup of SEO-focused PM.
There’s also Keywords you’ve identified and begin monitoring that reports back with weekly domain rankings and keyword ranking changes. Using the webpage, I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name choose if to run a document on SpyFu’s suggested custom key words or domain keywords. I entered my five custom key words in a field, picked up to five opponents’ URLs, and then was given the option to run a report or a monthly report.
This sort of analysis is just another area where SpyFu stands outside, since it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool built an interactive data visualization that showed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls a”key word world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature which will help unearth ways for you to gain an SEO advantage. Spy On Ads
Together with the SEO performance of its product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to other sites’ web analytics. Through this stage, you can view time-of-day visitors sections, and behavior that is on-page.
Keyword Ad History
You will be shown by Advertisement History, via coded bars, how frequently the Key words appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which may be exported into excel). It extends back to 2006 through the Bonus History Button and shows that a year’s worth of data.
So it’s pretty straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the ad history of this key word”, plain and simple. Normally, if you see a keyword being promoted on by a PPC advertiser persistent then you can look to apply that advertisement copy technique to some market of that keyword. If I had been advertising for”hotels in Oklahoma” I might listen to that which ad copy has been successful, over time, for this main/core keyword”resorts”.
Domain Advertisement History
Except it reveals the, domain Ad History Is like Keyword Ad History Key word history of a domainname.
This tool is useful in looking Your competitors (or bigger players in your niche) and which ones they attempted and abandoned (which may be ones that you avoid out of the gate). All of this assumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word relationships, Publicly available keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could also filter by CPC, look volume, and you might also exclude keywords.
For me personally, I would rather use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a search tool versus a search tool. Spy On Ads
Pricing and Plans
Since I said, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (roughly $39 per month ). Though, contrary to other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All plans have an infinite number of domain name, keyword group, backlink, and comparison search results along with unlimited data export. The performance you get with SpyFu for your price is an important factor in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the tool even more appealing for ad hoc keyword study.
That’s not to say SpyFu does not cap anything. The Basic Plan provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) lumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has really slashed on its pricing because our original inspection, making it attractive to SMBs.
I find their tools pretty helpful for search that is aggressive. I do not use Their Keyword Smart Search described above but the amount of data that They give (in a simple fashion) at the price points they give is quite A nice combination. SpyFu makes its way Each undertaking. Spy On Ads