Intro Spy On Competitors
SpyFu is among the feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application choices . Spy On Competitors
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but for this particular review we are focusing primarily on its own ad hoc keyword research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and direction capabilities are built in throughout SpyFu, but I began from the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Key words to see how results differed between each of my opponents. Were electronic advertising, pcmag, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might hunt for (including publishers like PCMag) and to discover related search results and vulnerable competitor websites.
After running searches I discovered that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much money a key word could be worth. After hunting”digital marketing,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That is only for a single keyword query, revealing how SpyFu does arguably the most granular research into keyword data of all the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Key word, however a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the keyword in the past year. I got the same degree of price breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a specific price every day, daily investigation volume, difficulty score, and more.
In the bottom of the key word results was that the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Guru equally provide a more detailed breakdown in this regard. SpyFu focuses on monthly cost, which may or may not be significant to your business. Results such as the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on that search page over time, was a bit too in the weeds for me as a newcomer SEO tool user. But for advertisers and marketers, SpyFu can be a gold mine. Spy On Competitors
With SpyFu Kombat you can look at overlapping and site Certain key words To get up to 3 websites. For your PPC version you can also find a chart which goes back over a span of a couple years demonstrating that the general amount of keywords being bid on by all three websites. You may also rollover the graph to see keywords specific to only two of the sites if you feel the 3rd site may not be doing as great a job (or vice versa) as 2 of those other websites. It is going to also show you the PPC budgets of the websites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle chart it will show you the Keywords in whatever bucket you click. You can view and download those keywords for your use. As you can see I’m on the ads tab however, the choices are similar when you click the natural tab (on the top box, the natural one at the underside shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget must also give you a good idea of what of the bigger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to look at if you chance to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might break out parts of the principal domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Spy On Competitors
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of this table are either the key words you’ve researched and booted yourself, or high keyword class tips from SpyFu. On the top right of the desk you can then add selected keywords to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists section with targeted lists of domain names and key words like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This essentially acts exactly the exact same manner You enter a location, industries and keywords, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with the monthly advertising budget and accessible contact information that may subsequently be exported into your CRM or direct management system of that site. I’d love to view SpyFu go a step farther with this and integrate its own SEO lead lists directly with a platform like Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a lead generation tool, but that is the closest comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for key word groups in hundreds of businesses. The templates can be downloaded by users in the SpyFu site and upload into a AdWords account.
The system also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank tracking within a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then add a new project. It’s the best and only case in this roundup of built-in, SEO-focused PM.
There is also You ‘ve identified and begin monitoring that keyword position changes and reports back with domain rankings. Using the webpage, I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name and then choose if to run a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom keywords chose up to five opponents’ URLs, and then was given the option to run a one time report or a report.
That sort of analysis that is competitive is just another area in which SpyFu stands out, as it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument built an interactive data visualization that revealed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature which will help ways to gain an SEO advantage. Spy On Competitors
Together with the SEO functionality of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the web analytics of websites. Through this stage, you can see time-of-day visitors segments, and search-engine behaviour.
Keyword Advertisement History
Ad History will show you, via coded bars frequently the Keyword appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which can be exported to excel). It goes back to 2006 through the Bonus History Button and shows that a year’s worth of information.
So it is fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the advertisement history of this key word”, plain and simple. Normally, if you find a keyword being advertised on by a PPC advertiser that is good persistent it’s possible to look to apply that advertisement copy technique to some niche market of that bigger keyword. If I were advertisements for”hotels in Oklahoma” I would listen to that which ad copy has been successful, over time, for that main/core keyword”resorts”.
Domain Advertisement History
Domain Ad History Is like Keyword Ad History except it reveals the History of a domain.
This instrument is useful in Taking a Look at keywords that have been effective for Your competitors (or larger players on your niche) and which ones that they attempted and abandoned (which may be ones that you prevent from the gate). All of this assumes the domain you’re currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term relationships, Publicly available keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. You could also filter look volume, from CPC as you can see, and you can exclude key words.
For me personally, I prefer to use the PPC keywords as well as the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive search tool versus a keyword search tool. Spy On Competitors
Pricing and Strategies
Since I mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (or $39 per month ). Though, unlike other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All programs have an unlimited number of backlink , keyword, keyword group, domain name, and comparison search results along with data export. The functionality that you receive with SpyFu for the price is an important element in why we gave it an Editors’ Choice, along with the boundless search volumes make the instrument even more attractive for ad hoc study.
That’s not to say SpyFu does not cap anything. The Basic Program gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) lumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has slashed on its pricing.
I find their tools pretty useful for competitive research. I do not use Their Keyword Smart Search described above but the number of data which They give (in a simple fashion) at the price points they give is very A combination that is nice. SpyFu makes its way into my arsenal on just about Each project. Spy On Competitors