Introduction Spy On Your Competitors
SpyFu is among the more feature rich tools, but has the Least attractive interface out there. SpyFu offers SEO and PPC spy application choices along with their keyword research tool. Spy On Your Competitors
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we’re focusing primarily on its own ad hoc keyword lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in throughout SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Key words to see outcomes differed between every one of my opponents. Were electronic marketing, pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that companies might search for (including publishers like PCMag) as well as to discover associated search results and vulnerable competition websites.
After running searches I found that SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much money a keyword could be worth. After searching”digital marketing,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That is just for a single key word query, revealing how SpyFu will arguably the most granular investigation into data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not just CPC for the Keyword, however a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the last year. I received exactly the exact same level of price breakdown once I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular price every day, daily search volume, difficulty score, and much more.
At the bottom of the key word results was that the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Guru both provide a more comprehensive breakdown in this regard. SpyFu focuses on price, which may or may not be important to your small business. Results like the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on this search page as time passes, was a bit too in the weeds for me as a newcomer SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Spy On Your Competitors
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 websites. For your PPC version you may also see a graph which goes back over a period of a few years demonstrating the overall number of keywords being bid on by all three websites. You may also rollover the chart to see key words specific to just 2 of the websites if you feel the 3rd website might not be doing as great a job (or vice versa) as 2 of the other sites. It will also show you that the PPC budgets of the websites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click, to the right of the graph. It is possible to see and download those key words for your use. As you can see I am on the ads tab but the options are comparable when you click on the natural tab (on the upper box, the natural one at the bottom shows you complete organic keywords).
Switching between the natural tab and the ppc tab (also as the Total # of organic search phrases + PPC ad budget should also give you an notion of what of the bigger sites are more into the PPC or SEO side of things that may be a good barometer to check in if you chance to be focusing on one place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might break out parts of the main domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Spy On Your Competitors
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four chief metrics where key word research is worried. On the left of the desk are the keyword you’ve researched and booted yourself, or high keyword group suggestions from SpyFu. On the top right of this table you can then add chosen keywords for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists section with targeted lists of domain names and key words like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Alongside Top Lists, there is a dedicated Company Leads tab. This acts the same way You enter industries and key words, a place, and refine outcomes using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with that website’s monthly ad budget and contact information that is available that may be exported into your CRM or lead management system. I’d like to see SpyFu go a step further with this and incorporate its own SEO lead lists directly with a stage like Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups that are keyword in countless industries. The templates can be downloaded by users from the SpyFu website and upload to a AdWords account.
The system also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank tracking in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and include a new project. It’s the best and only example in this roundup of SEO-focused PM.
There’s also Keywords you’ve identified and start continuing monitoring that reports back with weekly domain positions and keyword ranking changes. Utilizing the tab, I was also able to set up custom SEO reports in a few simple steps: Enter a domain name and choose if to conduct a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom keywords chose up to five competitors’ URLs, and then was given the option to run a report or a recurring monthly report.
This Type of analysis is just another area in which SpyFu stands out, since it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool quickly built an interactive data visualization which showed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature which helps unearth ways for you to acquire an SEO advantage on your competitors. Spy On Your Competitors
With the SEO functionality of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to other sites’ web analytics. Through this stage, you can view search-engine behaviour , time-of-day traffic, and segments.
Keyword Advertisement History
Keyword Advertisement Background will show you, via colour bars, how often the Keyword appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which can be exported into excel). It reveals a year’s worth of data up front and extends back to 2006 via the Bonus History Button.
So it is fairly straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the advertisement history of the keyword”, plain and simple. Normally, if you find a key word being promoted on by a PPC advertiser that is good persistent then it’s possible to look to employ that advertisement copy technique to some market of that keyword that is larger. If I had been advertising for”resorts in Oklahoma” I would listen to that which ad copy has been successful, as time passes, for that main/core keyword”hotels”.
Domain Advertisement History
Domain Ad History Is like Keyword Ad History except it shows the History of a specific domain.
This instrument is useful in Taking a Look Your opponents (or larger players in your market ) and which ones they attempted and left (which may be ones that you avoid from the gate). All this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term relationships, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could also filter from CPC, look volume, and you might exclude keywords.
For me personally, I prefer to use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research instrument versus a keyword search tool. Spy On Your Competitors
Pricing and Strategies
Since I mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (or $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All programs have an unlimited number of key word, keyword group domain name, backlink, and comparison search results along with boundless data export. The performance you receive with SpyFu for the cost is a significant element in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the tool even more appealing for study that is keyword that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) lumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has slashed its pricing.
I find their tools pretty helpful for research. I don’t use Their own Keyword Smart Search which They give (in a simple fashion) in the price points they give is quite A nice combination. SpyFu makes its way Every undertaking. Spy On Your Competitors