Background Spy Research
SpyFu is one of the more feature rich tools, but likely has the Least appealing interface out there. SpyFu provides SEO and PPC spy tool choices . Spy Research
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we’re focusing primarily on its ad hoc keyword research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in throughout SpyFu, however I began in the Keyword Research tab.
When I used exactly the same set of five Keywords to see results differed between every one of my opponents. Were pcmag advertising, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might search for (including publishers such as PCMag) as well as to discover related search results and vulnerable competition sites.
After conducting searches I found that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a key word is worth. After searching”digital advertising,” for instance, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser history, ranking history, traffic, key word group, and SERP analysis. That’s just for a single keyword revealing how SpyFu does arguably the most granular investigation into keyword data of all the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the key word in the last year. I got the same level of cost breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty score, and more.
In the bottom of the key word results was that the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Guru both offer a much more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a long list and complex diagram of the ads appearing on this search page over time, was a bit too from the weeds for me as a novice SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Spy Research
With SpyFu Kombat you can look at overlapping and website specific keywords To get up to 3 websites. For the PPC version you can also see a graph which goes back over a span of a few years showing the overall number of keywords being bid on by all three sites. You may also rollover the chart to find key words specific to only two of those websites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as 2 of the other websites. It is going to also show you the PPC budgets of the websites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle chart it will show you the Keywords in whatever bucket you click. It is possible to see and download those keywords for your use. As you can see I am on the advertisements tab but the choices are comparable once you click on the organic tab (on the upper box, the natural one on the bottom shows you total organic key words ).
Switching between the natural tab and the ppc tab (as well as the Total # of organic search phrases + PPC ad budget must also give you an idea of what of the bigger sites are more into the PPC or SEO aspect of things which can be a good barometer to check at if you chance to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might break out parts of the principal domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Spy Research
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four chief metrics where key word research is worried. On the left of the desk are either the key words you’ve researched and booted yourself, or high keyword group tips from SpyFu. On the top right of the desk you can subsequently add chosen keywords to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists section with concentrated lists of domains and keywords like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the options.
Alongside Top Lists, there’s a dedicated Company Leads tab. This acts the exact same manner as a key word search: You enter keywords and businesses, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of leads with the monthly advertising budget and available contact information that can then be exported to your CRM or direct management system of that site. I’d like to view SpyFu proceed a step further with this and incorporate its own SEO lead lists directly with a platform like Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a lead generation tool, but that is the closest any optimization product that I tested comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups . Users may download the templates in the SpyFu website and upload to an AdWords account.
The system also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and add a new job. It’s the best and only case in this roundup of SEO-focused PM.
There’s also You ‘ve identified and begin monitoring that reports back with domain positions and keyword ranking changes. Utilizing the webpage, I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name and choose if to run a document on SpyFu’s suggested domain key words or custom key words. I entered my five habit keywords in a field, chose up to five opponents’ URLs, and then was given the choice to run either a report or a monthly report.
That Type of analysis that is competitive is another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument immediately built an interactive data visualization that revealed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature that will help unearth ways to acquire an SEO edge. Spy Research
Together with the SEO functionality of its primary product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to different sites’ web analytics. Through this stage, you can view time-of-day traffic segments, and behavior that is on-page.
Keyword Ad History
You will be shown by Advertisement History, through colour bars, how often the Key words appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which can be exported to excel). It extends back to 2006 via the Bonus History Button and reveals that a year’s worth of information up front.
So it’s fairly straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the advertisement history of this key word”, plain and simple. Typically, if you see a key word being promoted on by a PPC advertiser that is fantastic persistent then it’s possible to look to employ that advertisement copy technique to some niche market of that keyword that is larger. If I had been advertisements for”resorts in Oklahoma” I would listen to what ad copy has been successful, as time passes, for that main/core key word”resorts”.
Domain Advertisement History
Except it shows the, domain Ad History Is like Keyword Advertisement History Key word history of a particular domain.
This instrument is useful in looking Your competitors (or bigger players in your niche) and which ones they attempted and left (which could be ones for you to avoid from the gate). All of this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word relationships, Publicly available keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. You could filter from CPC, search volume, as you can see, and you might also exclude keywords.
For me, I would rather use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive search tool versus a search tool. Spy Research
Pricing and Strategies
As I said, SpyFu’s Basic plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, unlike other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All plans come with an infinite number of key word, keyword group domain, backlink, and comparison search results along with unlimited data export. The functionality that you receive with SpyFu for the cost is an important element in why we gave it an Editors’ Choice, and the unlimited search volumes make the instrument much more attractive for research that is keyword that is ad hoc.
That is not to say SpyFu does not cap anything. The Basic Plan provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) bumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed its pricing because our initial review, making it all the more attractive to SMBs.
I find their tools pretty helpful for research that is aggressive. I do not use Their own Keyword Smart Search which They provide (in a simple fashion) at the price points that they provide is very A combination that is nice. SpyFu makes its way Each project. Spy Research