Intro Spy Site
SpyFu is one of the feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy application choices . Spy Site
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we are focusing on its ad hoc keyword research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in during SpyFu, but I started in the Keyword Research tab.
When testing each tool, I used the same set of five Key words to observe how results differed between every one of my competitors. The five keywords I used were electronic advertising pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might search for (such as publishers such as PCMag) and to discover related search results and vulnerable competitor sites.
I found that, after conducting searches in my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a key word is worth. After hunting”digital advertising,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That’s just for one key word revealing SpyFu does arguably the most granular investigation into key word data of the tools I tested.
Atop the primary results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the keyword in the past year. I received exactly the exact same degree of cost breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular cost per day, daily search volume, difficulty score, and much more.
At the bottom of the results that are keyword was that the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Pro equally offer a much more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History graph, a long list and complex diagram of the ads appearing on that search page over time, was a bit too in the weeds for me as a newcomer SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Spy Site
With SpyFu Kombat you can look at overlapping and website Certain keywords To get up to 3 sites. For your PPC version you can also find a chart which goes back over a period of a couple years demonstrating the overall amount of key words being bid on by all 3 websites. You may also rollover the chart to see keywords specific to just two of the sites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as 2 of those other sites. It will also show you that the PPC budgets of those sites as well as the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click, towards the right of this graph. You can view and download those key words for your use. As you can see I’m on the advertisements tab however, the options are similar when you click the organic tab (on the upper box, the organic one on the bottom shows you total organic keywords).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget should also give you a good idea of what of the bigger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to look at if you happen to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and also are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might break out parts of the main domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Spy Site
Keyword Management and Reviews
Keyword management is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly cost. These are SpyFu’s four main metrics where keyword research is worried. On the left of this desk are either the keyword you’ve researched and booted yourself, or high keyword class suggestions from SpyFu. At the top right of this table you can subsequently add chosen keywords to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists section with concentrated lists of domain names and key words like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Next to Leading Lists, there is a dedicated Company Leads tab. This acts the exact same manner as a search: You enter a location, keywords and industries, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of leads with this site ad budget and contact information that can subsequently be exported to direct management system or your CRM. I’d like to see SpyFu go a step farther with this and incorporate its SEO lead lists straight with a stage such as Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta generation tool, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word in hundreds of businesses. Users may download the templates in the SpyFu site and upload into an AdWords account.
The system also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank tracking within a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and include a new project. It’s the only and greatest case in this roundup of SEO-focused PM.
There’s also Keywords you’ve identified and begin monitoring that keyword ranking changes and reports back with domain positions. I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and then choose whether or not to conduct a report on SpyFu’s suggested custom key words or domain keywords. I entered my five habit keywords in a field, picked up to five competitors’ URLs, and then was given the option to run either a one time report or a monthly report.
This sort of aggressive analysis is another area in which SpyFu stands out, since it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument immediately built an interactive data visualization that revealed where PCMag’s top keywords overlapped with our opponents. There’s also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature that helps unearth ways for you to gain an SEO edge on your competitors. Spy Site
Together with the SEO performance of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the internet analytics of other websites. Through this platform, you can view time-of-day traffic, segments, and on-page behavior.
Keyword Advertisement History
You will be shown by keyword Advertisement History, through color coded bars, how often the Key words appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which can be exported into excel). It extends back to 2006 through the Bonus History Button and shows a year’s worth of information up front.
So it is fairly straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the advertisement history of this keyword”, plain and simple. If you find a keyword being promoted on by a PPC advertiser that is fantastic consistent then it’s possible to look to employ that ad copy technique to some market of the keyword that is larger. If I had been advertising for”hotels in Oklahoma” I would pay attention to that which ad copy was successful, over time, for that main/core keyword”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Ad History except it shows the Key word history of a specific domainname.
This tool is useful in looking at keywords that have been successful for Your opponents (or larger players on your market ) and which ones that they tried and left (which could be ones for you to avoid from the gate). All of this presumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word relationships, Publicly available keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could filter by CPC, search volume, and you might exclude key words.
For me, I would rather use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a research instrument versus a research tool. Spy Site
Pricing and Strategies
Since I mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (or $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All plans come with an infinite number of competitor/domain comparison search results name, key word collection, backlink, and domain combined with data export. The functionality that you get with SpyFu for your cost is an important element in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument even more attractive for ad hoc research that is keyword.
That’s not to mention SpyFu doesn’t cap anything. The Basic Program gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) bumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has slashed on its pricing because our initial review, which makes it all the more attractive to SMBs.
I find their tools helpful for search. I do not use Their Keyword Smart Search that They give (in a straightforward fashion) in the price points that they provide is quite A combination that is nice. SpyFu makes its way into my arsenal on just about Each project. Spy Site