Introduction Spy Sites Online
SpyFu is one of the more feature rich tools, but probably has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool choices . Spy Sites Online
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we’re focusing on its ad hoc keyword research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Direction capabilities and recommendations are built in during SpyFu, however I began in the Keyword Research tab.
When I used exactly the same set of five Key words to observe outcomes differed between every one of my competitors. Were electronic marketing pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that companies might search for (including publishers like PCMag) as well as to discover related search results and vulnerable competitor sites.
I found that after conducting searches on my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a keyword could be worth. After hunting”digital advertising,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser history, status background, traffic, key word group, and SERP analysis. That is just for one keyword revealing SpyFu does arguably the most granular research into keyword data of all the tools I analyzed.
Atop the results, SpyFu gave me not just CPC for the Keyword, but a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the keyword in the last year. I received exactly the same degree of price breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular cost per day, daily search volume, difficulty score, and much more.
In the bottom of the results that are key word was the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Pro equally provide a much more detailed breakdown in this regard. SpyFu targets price, which might or may not be important to your small business. Results like the Advertiser History chart, a long list and complicated diagram of the ads appearing on that search page over time, was a bit too in the weeds for me as a newcomer SEO instrument user. But for advertisers and marketers, SpyFu can be a gold mine. Spy Sites Online
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 sites. For the PPC version you may also see a chart which goes back over a period of a couple years demonstrating the general amount of key words being bid on by all three sites. You can also rollover the chart to see key words specific to only two of the sites if you feel the 3rd website might not be doing as good a job (or vice versa) as two of those other sites. It will also show you the PPC budgets of the sites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click, to the right of the chart. You can see and download those key words for your use. As you can see I’m on the advertisements tab however, the options are comparable when you click the organic tab (on the upper box, the natural one at the bottom shows you complete organic key words ).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget should also give you an notion of what of the larger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to look at if you chance to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might break out parts of the main domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Spy Sites Online
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, problem rating, and monthly price. These are SpyFu’s four main metrics where key word research is worried. On the left of this desk are either the key words you have researched and booted yourself, or high keyword group suggestions from SpyFu. At the top right of this desk you can then add chosen key words for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists section with concentrated lists of domain names and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the options.
Next to Top Lists, there’s a dedicated Company Leads tab. This acts the exact same way You enter key words and industries, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with this site’s monthly ad budget and contact information that is available that may then be exported into your CRM or direct management system. I’d love to view SpyFu proceed a step farther with this and integrate its SEO lead lists straight using a platform like Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a lead generation tool, but that’s the closest any optimization merchandise that I tested comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups in hundreds of industries. Users can download the templates in the SpyFu website and then upload into an AdWords account.
The system also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank tracking in a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then include a new job. It is the only and best example in this roundup of SEO-focused PM.
There is also You begin ongoing monitoring that keyword position changes and reports back together with domain positions and’ve identified. Using the tab, I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name and choose if to conduct a report on SpyFu’s suggested domain key words or custom keywords. I entered my five habit keywords in a field, chose up to five competitors’ URLs, and then was given the choice to run either a report or a report.
This sort of competitive analysis is just another area where SpyFu stands outside, as it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool immediately built an interactive information visualization which showed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature that helps ways to acquire an SEO edge. Spy Sites Online
Together with the SEO functionality of its main Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to different sites’ web analytics. Through this platform, you can see on-page behavior , time-of-day visitors, and sections.
Keyword Ad History
You will be shown by keyword Advertisement History, via coded bars frequently the Keyword appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which may be exported to excel). It goes back to 2006 via the Bonus History Button and shows a year’s worth of data.
So it’s fairly straightforward, which is exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the ad history of this keyword”, plain and simple. Normally, if you find a key word being advertised on by a PPC advertiser that is fantastic consistent then you can look to employ that ad copy technique to some market of the larger keyword. If I had been advertising for”resorts in Oklahoma” I would pay attention to what ad copy was successful, as time passes, for this main/core keyword”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Advertisement History except it reveals the History of a domain.
This tool is useful in Taking a Look at keywords that have been effective for Your competitors (or larger players in your niche) and which ones they attempted and left (which could be ones for you to avoid out of the gate). All this assumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word connections, Publicly available keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you can also filter from CPC, look volume, and you might exclude key words.
For me personally, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive research tool versus a keyword research tool. Spy Sites Online
Pricing and Strategies
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (roughly $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All programs have an unlimited number of keyword, keyword collection , domain, backlink, and competitor/domain comparison search results along with data export. The functionality you get with SpyFu for the price is a significant factor in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the instrument much more attractive for research that is keyword that is ad hoc.
That is not to mention SpyFu does not cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) lumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has actually slashed on its pricing.
I find their tools helpful for search that is aggressive. I do not use Their Keyword Smart Search which They provide (in a straightforward fashion) in the price points they provide is very A combination that is wonderful. SpyFu makes its way Every project. Spy Sites Online