Background Spy Tools Free
SpyFu is among the feature rich tools, but has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool options along with their keyword search tool. Spy Tools Free
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but for this particular review we’re focusing on its ad hoc keyword research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Management capacities and recommendations are built in throughout SpyFu, however I began from the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to see how outcomes differed between every one of my opponents. Were IT consultant advertising, internet shopping, pcmag, and small business accounting. I chose this mixture to simulate real world terms that businesses might hunt for (including publishers such as PCMag) and to find related search results and vulnerable competition websites.
After conducting searches in my five evaluation terms, I discovered that SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much money a keyword is worth. After hunting”digital advertising,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That’s only for one keyword revealing SpyFu does the most granular research into key word data of all the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Key word, but a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the last year. I got the exact same level of price breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific price per day, daily search volume, difficulty score, and more.
In the bottom of the results that are keyword was the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Pro equally offer a much more comprehensive breakdown in this respect. SpyFu focuses on price, which may or may not be significant to your small business. Results such as the Advertiser History chart, a long list and complicated diagram of the ads appearing on this search page over time, was somewhat too from the weeds for me as a newcomer SEO tool user. But for advertisers and digital marketers, SpyFu is a gold mine. Spy Tools Free
With SpyFu Kombat you can look at overlapping and site Certain key words For up to 3 websites. For the PPC version you may also find a graph which goes over a period of a couple years showing that the overall number of key words being bid on by all 3 sites. You may also rollover the graph to find key words specific to only 2 of those websites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as 2 of the other sites. It is going to also show you the PPC budgets of the websites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click, to the right of this graph. It is possible to see and download those keywords for your use. As you can see I’m on the advertisements tab but the options are similar when you click on the organic tab (on the top box, the natural one on the bottom shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget should also give you an notion of which of the larger sites are more to the PPC or SEO aspect of things which can be a good barometer to look at if you chance to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might break out parts of the principal domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Spy Tools Free
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, problem score, and monthly cost. These are SpyFu’s four chief metrics where key word research is concerned. On the left of the table are the key words you have researched and grouped yourself, or top keyword group tips from SpyFu. At the top right of this table you can then add selected key words to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists segment with targeted lists of domains and key words like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Next to Top Lists, there is a dedicated Business Leads tab. This acts the exact same manner You enter key words and businesses, a place, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with contact information that is accessible and this site advertising budget that may then be exported to your CRM or lead management system. I’d like to see SpyFu go a step further with this and integrate its SEO lead lists straight using a platform such as Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta generation tool, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups . The templates can be downloaded by users in the SpyFu website and then upload to an AdWords account.
The system also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank monitoring within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new job. It is the only and greatest example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords you’ve identified and begin ongoing tracking that reports back together with weekly domain rankings and keyword ranking changes. Using the tab, I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name then choose if to conduct a document on SpyFu’s suggested domain key words or custom keywords. I entered my five habit keywords in a field, chose up to five opponents’ URLs, and then was given the option to run either a one-off report or a report.
This Type of analysis that is aggressive is another area where SpyFu stands out, as it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool immediately built an interactive data visualization which revealed where PCMag keywords overlapped with our competitors. There’s also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature which helps unearth ways to acquire an SEO advantage on your competitors. Spy Tools Free
With the SEO performance of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to other sites’ web analytics. Through this stage, you can see on-page behavior visitors, and sections.
Keyword Ad History
You will be shown by keyword Ad History, through coded bars, how frequently the Keyword appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which can be exported into excel). It extends back to 2006 through the Bonus History Button and reveals a year’s worth of information up front.
So it is fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the advertisement history of this keyword”, plain and simple. Normally, if you find a keyword being advertised on by a good PPC advertiser persistent you can look to employ that ad copy technique to a niche market of the keyword that is bigger. If I were advertisements for”resorts in Oklahoma” I would pay attention to what ad copy has been successful, as time passes, for this main/core key word”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it reveals the Key word history of a domainname.
This tool is useful in looking at keywords that have been effective for Your opponents (or bigger players in your market ) and which ones that they attempted and left (which could be ones for you to prevent from the gate). All this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word connections, Publicly available keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could also filter search volume, from CPC, and you might also exclude keywords.
For me personally, I would rather use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive search tool versus a keyword search tool. Spy Tools Free
Pricing and Strategies
Since I just said, SpyFu’s Basic plan starts at $33 per Month when billed yearly (or $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All plans come with an infinite number of key word, keyword collection name, domain name, backlink, and comparison search results along with boundless data export. The functionality that you get with SpyFu for the price is an important factor in why we gave it an Editors’ Choice, and the boundless search volumes make the tool even more attractive for ad hoc research that is keyword.
That’s not to say SpyFu doesn’t cap anything. The Basic Program provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) bumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has slashed on its pricing since our original review, making it attractive to SMBs.
I find that their tools pretty helpful for competitive search. I do not use Their own Keyword Smart Search as explained above but the amount of information which They give (in a simple fashion) in the price points that they provide is very A nice combination. SpyFu makes its way into my toolbox on just about Each undertaking. Spy Tools Free