Intro Spy Web
SpyFu is one of the feature rich tools, but probably has the Least attractive interface out there. SpyFu offers SEO and PPC spy tool choices alongside their own search tool. Spy Web
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but for this particular review we are focusing primarily on its ad hoc keyword lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and management capabilities are built in during SpyFu, but I began in the Keyword Research tab.
When I used the same set of five Keywords to observe how outcomes differed between each of my opponents. The five keywords I used were digital marketing pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might search for (including publishers such as PCMag) as well as to find associated search results and vulnerable competitor websites.
I found that after running searches on my five test terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much money a keyword is worth. After hunting”digital marketing,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That is only for one key word revealing how SpyFu will the most granular deep-dive research into keyword data of all the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Key word, but a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the key word in the last year. I received the exact same degree of price breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific cost every day, daily search volume, difficulty score, and much more.
In the bottom of the results that are keyword was the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Guru both provide a more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a long list and complex diagram of the ads appearing on that search page over time, was a bit too in the weeds for me as a novice SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Spy Web
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 websites. For the PPC version you can also see a graph which goes back over a period of a couple years demonstrating that the general number of key words being bid on by all three websites. You may also rollover the chart to see key words specific to just two of the websites if you feel the 3rd website may not be doing as great a job (or vice versa) as 2 of the other websites. It is going to also show you the PPC budgets of the sites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle graph it will show you that the Key words in whatever bucket you click, to the right of this graph. It is possible to see and download those keywords for your use. As you can see I’m on the advertisements tab but the choices are similar when you click the organic tab (on the upper box, the natural one at the bottom shows you total organic keywords).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic keywords + PPC ad budget should also give you a good notion of which of the larger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to check at if you happen to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and also are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might break out parts of the main domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Spy Web
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of this table are either the key words you have researched and grouped yourself, or top keyword group suggestions from SpyFu. At the top right of the table you can then add selected keywords for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists section with concentrated lists of domains and key words like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Alongside Top Lists, there is a dedicated Business Leads tab. This acts exactly the same way as a key word search: You enter key words and industries, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with this site advertising budget and contact information that is available that may be exported to your CRM or direct management system. I’d love to see SpyFu go a step farther with this and integrate its SEO lead lists directly with a platform like Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups in countless businesses. Users may download the templates from the SpyFu site and upload into an AdWords account.
The platform also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank tracking in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then include a new job. It’s the only and best case in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords you’ve identified and begin ongoing tracking that reports back together with weekly domain rankings and keyword position changes. I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name and choose whether or not to conduct a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit key words picked up to five opponents’ URLs, and then was given the option to run a report or a recurring monthly report.
That Type of analysis is just another area where SpyFu stands out, as it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool built an interactive information visualization that showed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls a”key word world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature that helps ways to acquire an SEO edge on the competition. Spy Web
Together with the SEO performance of its Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the internet analytics of other sites. Through this platform, you can view time-of-day visitors, sections, and search-engine behaviour.
Keyword Ad History
You will be shown by keyword Advertisement Background, through color bars, how often the Keyword appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which may be exported into excel). It goes back to 2006 via the Bonus History Button and reveals a year’s worth of information.
So it’s fairly straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the ad history of this key word”, plain and simple. If you see a keyword being advertised on by a PPC advertiser persistent it’s possible to look to employ that ad copy technique to some market of that keyword that is larger. If I had been advertisements for”resorts in Oklahoma” I might listen to what ad copy was successful, over time, for that main/core keyword”resorts”.
Domain Advertisement History
Except it reveals the, domain Ad History Is like Keyword Advertisement History Key word history of a specific domainname.
This instrument is useful in looking at keywords Which Have Been successful for Your competitors (or bigger players in your niche) and which ones they tried and abandoned (which could be ones for you to avoid from the gate). All this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term connections, Publicly accessible keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. You could filter search volume, by CPC as you can see, and you can also exclude keywords.
For me personally, I would rather use the Organic keywords found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search instrument versus a keyword search tool. Spy Web
Pricing and Strategies
As I just said, SpyFu’s Basic plan starts at $33 each Month when billed annually (or $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All plans come with an unlimited number of keyword, keyword group domain, backlink, and comparison search results combined with data export. The performance that you get with SpyFu for the price is a significant element in why we gave it an Editors’ Choice, along with the search volumes make the instrument much more attractive for study that is keyword that is ad hoc.
That’s not to say SpyFu does not cap anything. The Basic Program gives you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) lumps contacts and leads to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has slashed its pricing since our review, which makes it attractive to SMBs.
I find that their tools pretty useful for search. I don’t use Their own Keyword Smart Search which They give (in a simple fashion) in the price points that they give is very A combination that is nice. SpyFu makes its way Each undertaking. Spy Web