Background Spy Website
SpyFu is one of the feature rich tools, but likely has the Least appealing interface out there. SpyFu offers SEO and PPC spy application choices . Spy Website
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but with this review we’re focusing on its ad hoc keyword research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in throughout SpyFu, however I started in the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to see how outcomes differed between every one of my competitors. The five keywords I used were IT consultant advertising, online shopping, pcmag, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might hunt for (including publishers like PCMag) and to find associated search results and vulnerable competition sites.
After running searches I found that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much cash a key word is worth. After searching”digital advertising,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser history, ranking history, traffic, key word group, and SERP analysis. That’s just for one key word showing how SpyFu will arguably the most granular deep-dive research into keyword data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the last year. I got exactly the same level of price breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific cost per day, daily search volume, difficulty rating, and more.
At the bottom of the results was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Pro equally provide a more detailed breakdown in this respect. SpyFu targets monthly cost, which may or might not be important to your small business. Results like the Advertiser History chart, a long list and complex diagram of the advertisements appearing on this search page over time, was a bit too in the weeds for me as a novice SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Spy Website
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 websites. For your PPC version you can also see a chart which goes back over a period of a couple years showing the general number of key words being bid on by all three websites. You can also rollover the chart to find keywords specific to just 2 of the websites if you feel the 3rd site might not be doing as good a job (or vice versa) as 2 of those other websites. It is going to also show you the PPC budgets of the sites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle graph it will show you that the Keywords in whatever bucket you click, towards the right of the graph. It is possible to see and download those keywords for your use. As you can see I am on the ads tab however, the options are comparable when you click the natural tab (on the top box, the organic one on the underside shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you a good notion of what of the bigger sites are more into the PPC or SEO aspect of things that may be a good barometer to look in if you happen to be concentrating on one area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might split parts of the principal domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Spy Website
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, problem score, and monthly price. These are SpyFu’s four chief metrics where key word research is worried. On the left of this table are the key words you’ve researched and grouped yourself, or high keyword class suggestions from SpyFu. At the top right of this desk you can then add chosen key words for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists section with concentrated lists of domain names and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Business Leads tab. This acts exactly the same manner as a key word search: You enter businesses and key words, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with contact information that is available and that site advertising budget that can then be exported into your CRM or direct management system. I’d like to see SpyFu go a step further with this and incorporate its SEO lead lists straight with a stage like Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush includes a beta generation instrument, but that is the closest any optimization merchandise I tested comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups . The templates can be downloaded by users from the SpyFu site and then upload into a AdWords account.
The platform also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank tracking within a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new project. It’s the only and best example in this roundup of SEO-focused PM.
There is also Keywords you’ve identified and begin ongoing monitoring that reports back with domain rankings and keyword ranking changes. Using the webpage, I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name and choose whether or not to run a report on SpyFu’s suggested custom key words or domain key words. I entered my five habit key words in a field, chose up to five competitors’ URLs, and then was given the option to run a report or a recurring report.
This Type of competitive analysis is another area in which SpyFu stands out, since it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument built an interactive information visualization that showed where PCMag’s top keywords overlapped with our competitors. There’s also what SpyFu calls a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature which will help unearth ways for one to acquire an SEO advantage on your competitors. Spy Website
Along with the SEO functionality of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the internet analytics of websites. Through this platform, you can view time-of-day traffic sections, and behavior that is on-page.
Keyword Advertisement History
You will be shown by keyword Ad Background, via color coded bars, how often the Key words appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which can be exported into excel). It goes back to 2006 through the Bonus History Button and reveals a year’s worth of data.
So it’s pretty straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the ad history of this key word”, plain and simple. If you find a keyword being promoted on by a good PPC advertiser consistent then you can look to apply that ad copy technique to some niche market of that bigger keyword. If I were advertising for”resorts in Oklahoma” I might listen to what ad copy was successful, as time passes, for that main/core keyword”resorts”.
Domain Advertisement History
Except it reveals the domain Ad History Is like Keyword Ad History Keyword history of a specific domain.
This tool is useful in Taking a Look at keywords that have been effective for Your competitors (or larger players in your niche) and which ones that they attempted and left (which could be ones for you to prevent from the gate). All of this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term connections, Publicly available keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could also filter from CPC, search volume, and you might also exclude keywords.
For me personally, I prefer to use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research tool versus a keyword search tool. Spy Website
Pricing and Plans
Since I mentioned, SpyFu’s Basic plan starts at $33 each Month when billed annually (or $39 per month ). Though, contrary to other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All programs come with an unlimited number of key word, keyword group domain, backlink, and comparison search results along with data export. The functionality that you receive with SpyFu for your cost is an important element in why we gave it an Editors’ Choice, and the unlimited search volumes make the instrument even more appealing for keyword research that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Basic Program gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) lumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has slashed its pricing because our original review, which makes it attractive to SMBs.
I find that their tools useful for aggressive research. I don’t use Their Keyword Smart Search explained above but the amount of data which They give (in a simple fashion) in the price points they provide is very A combination that is nice. SpyFu makes its way Each undertaking. Spy Website