Intro Spybot Search
SpyFu is one of the feature rich tools, but probably has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool choices . Spybot Search
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but for this review we are focusing primarily on its ad hoc lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in throughout SpyFu, however I began from the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Key words to see how outcomes differed between each of my competitors. The five key words I used were electronic advertising, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might search for (such as publishers like PCMag) and to discover related search results and vulnerable competition websites.
After running searches I discovered that SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much cash a key word could be worth. After hunting”digital marketing,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That’s only for one key word showing SpyFu will the most granular research into key word data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the key word in the last year. I got the exact same degree of price breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific price per day, daily investigation volume, difficulty score, and much more.
In the bottom of the keyword results was the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Guru equally provide a much more comprehensive breakdown in this respect. SpyFu focuses on monthly cost, which may or may not be significant to your small business. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page over time, was somewhat too in the weeds for me as a newcomer SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Spybot Search
With SpyFu Kombat you can look at overlapping and site specific keywords For up to 3 websites. For your PPC version you can also find a graph which goes back over a period of a few years demonstrating that the general amount of keywords being bid on by all 3 websites. You may also rollover the chart to see keywords specific to only 2 of those sites if you feel the 3rd site might not be doing as great a job (or vice versa) as two of the other websites. It is going to also show you that the PPC budgets of those websites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle chart it will show you that the Keywords in whatever bucket you click. It is possible to view and download those key words for your own use. As you can see I’m on the advertisements tab however, the options are comparable when you click on the natural tab (on the top box, the organic one at the underside shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget must also give you an idea of which of the larger sites are more into the PPC or SEO side of things which can be a good barometer to check at if you chance to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might split parts of the principal domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Spybot Search
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, problem score, and monthly price. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of the desk are the keyword you’ve researched and grouped yourself, or high keyword class tips from SpyFu. On the top right of the table you can then add chosen keywords for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists section with concentrated lists of domains and keywords like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the options.
Alongside Top Lists, there is a dedicated Business Leads tab. This basically acts the exact same way You enter businesses and key words, a place, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with this site’s monthly advertising budget and accessible contact information that may be exported into your CRM or direct management system. I’d like to view SpyFu proceed a step further with this and incorporate its SEO lead lists directly using a stage like Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta generation tool, but that is the closest comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for key word groups in hundreds of businesses. The templates can be downloaded by users from the SpyFu website and then upload into a AdWords account.
The platform also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank monitoring in a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then include a new job. It is the best and only case in this roundup of built-in, SEO-focused PM.
There is also Keywords youbegin tracking that keyword ranking changes and reports back together with domain rankings and’ve identified. Utilizing the tab, I was also able to set up custom SEO reports in a few simple measures: Enter a domain name then choose whether or not to run a document on SpyFu’s suggested custom key words or domain key words. I entered my five habit key words picked up to five competitors’ URLs, and then was given the choice to run a report or a monthly report.
This Type of analysis is another area where SpyFu stands outside, as it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool quickly built an interactive information visualization that revealed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature which helps ways to acquire an SEO advantage on your competitors. Spybot Search
With the SEO performance of its primary product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the web analytics of other sites. Through this platform, you can see time-of-day visitors, segments, and search-engine behaviour.
Keyword Advertisement History
You will be shown by Ad Background, through colour coded bars frequently the Key words appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which can be exported to excel). It extends back to 2006 via the Bonus History Button and shows a year’s worth of data.
So it’s fairly straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the advertisement history of this keyword”, plain and simple. If you find a keyword being advertised on by a PPC advertiser that is good consistent it’s possible to look to apply that ad copy technique to a niche market of the larger keyword. If I had been advertisements for”hotels in Oklahoma” I might listen to what ad copy was successful, as time passes, for that main/core keyword”resorts”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Advertisement History Keyword history of a specific domainname.
This instrument is useful in looking at keywords that have been successful for Your opponents (or bigger players in your niche) and which ones they tried and abandoned (which could be ones for you to prevent out of the gate). All of this assumes the domain you are currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term relationships, Publicly available keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you can filter look volume, from CPC, and you might exclude key words.
For me personally, I prefer to use the PPC keywords and the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research tool versus a keyword search tool. Spybot Search
Pricing and Strategies
Since I just mentioned, SpyFu’s Basic plan begins at $33 per Month when billed annually (or $39 per month ). Though, contrary to other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All plans have an unlimited number of competitor/domain comparison search results , key word group, backlink, and domain name along with data export. The performance you receive with SpyFu for the price is an important element in why we gave it an Editors’ Choice, along with the search volumes make the tool much more attractive for research that is keyword that is ad hoc.
That is not to mention SpyFu does not cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) bumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has slashed its pricing.
I find that their tools useful for aggressive research. I do not use Their Keyword Smart Search explained above but the amount of data which They provide (in a straightforward fashion) at the price points they provide is very A combination that is wonderful. SpyFu makes its way into my arsenal on just about Each project. Spybot Search