Intro Spyfall 2
SpyFu is one of the more feature rich tools, but probably has the Attractive interface on the market. SpyFu provides SEO and PPC spy tool options alongside their own search tool. Spyfall 2
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform across the spectrum of SEO tooling, but for this review we are focusing on its own ad hoc research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Direction capabilities and recommendations are built in throughout SpyFu, however I began in the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to see how outcomes differed between each of my opponents. The five key words that I used were internet shopping , electronic advertising, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that businesses might search for (including publishers such as PCMag) and to find associated search results and vulnerable competition sites.
After conducting searches in my five test terms, I discovered that SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much cash a key word is worth. After searching”digital marketing,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That’s only for a single key word revealing how SpyFu will the most granular investigation into data of all the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the keyword in the last year. I got the same level of price breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific price every day, daily search volume, difficulty rating, and much more.
In the bottom of the key word results was the SERP analysis. This broke down every URL from the search results page, even however KWFinder and Moz Guru both provide a much more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History chart, a long list and complex diagram of the ads appearing on that search page as time passes, was a bit too from the weeds for me as a newcomer SEO tool user. But for advertisers and digital marketers, SpyFu can be a gold mine. Spyfall 2
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 sites. For your PPC version you may also see a graph which goes over a period of a couple years demonstrating the overall number of keywords being bid on by all three sites. You can also rollover the graph to find key words specific to just 2 of those websites if you feel the 3rd site may not be doing as great a job (or vice versa) as two of the other sites. It will also show you the PPC budgets of the sites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you the Keywords in whatever bucket you click, towards the right of the graph. It is possible to view and download those key words for your use. As you can see I’m on the advertisements tab however, the options are comparable when you click the organic tab (on the upper box, the organic one on the bottom shows you complete organic key words ).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget must also give you a good notion of what of the larger sites are more to the PPC or SEO aspect of things that may be a good barometer to check at if you happen to be focusing on a single area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might break out parts of the main domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Spyfall 2
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of this desk are either the keyword you’ve researched and booted yourself, or high keyword class tips from SpyFu. On the top right of the table you can then add chosen keywords for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists section with targeted lists of domain names and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the options.
Alongside Top Lists, there’s a dedicated Company Leads tab. This essentially acts exactly the same way as a keyword search: You enter industries and key words, a location, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with this website’s monthly advertising budget and accessible contact information that can subsequently be exported into direct management system or your CRM. I’d like to view SpyFu go a step further with this and integrate its own SEO lead lists straight using a platform such as Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush has a beta generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups that are keyword . The templates can be downloaded by users from the SpyFu site and upload into a AdWords account.
The platform also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank monitoring within a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then add a new job. It’s the only and best case in this roundup of built-in, SEO-focused PM.
There is also You begin ongoing monitoring that keyword ranking changes and reports back with domain positions and’ve identified. I was able to prepare custom SEO reports in a few straightforward measures: Enter a domain name then choose if to conduct a report on SpyFu’s suggested domain key words or custom keywords. I entered my five habit keywords in a field, chose up to five opponents’ URLs, then was given the option to run a one time report or a monthly report.
That Type of analysis is another area where SpyFu stands out, as it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool quickly built an interactive data visualization which showed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature which will help ways to gain an SEO edge. Spyfall 2
Along with the SEO performance of its main Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to other sites’ web analytics. Through this platform, you can see time-of-day visitors segments, and behavior that is on-page.
Keyword Advertisement History
You will be shown by keyword Ad Background, through color bars, how frequently the Key words appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which can be exported to excel). It extends back to 2006 through the Bonus History Button and shows a year’s worth of data.
So it is fairly straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the advertisement history of this keyword”, plain and simple. Normally, if you find a keyword being promoted on by a good PPC advertiser consistent you can look to employ that advertisement copy technique to some niche market of the bigger keyword. If I were advertising for”resorts in Oklahoma” I might pay attention to what ad copy was successful, over time, for that main/core key word”resorts”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Ad History Keyword history of a particular domain.
This tool is useful in looking at keywords that have been effective for Your competitors (or bigger players in your market ) and which ones that they attempted and left (which could be ones for you to avoid out of the gate). All this assumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term relationships, Publicly accessible keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you can filter from CPC, search volume, and you can exclude keywords.
For me personally, I prefer to use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search tool versus a keyword research tool. Spyfall 2
Pricing and Plans
Since I just said, SpyFu’s Basic plan starts at $33 each Month when billed annually (or $39 per month ). Though, contrary to other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All plans come with an unlimited number of key word group domain, backlink, and comparison search results combined with data export. The functionality that you get with SpyFu for the price is an important factor in why we gave it an Editors’ Choice, along with the boundless search volumes make the instrument even more attractive for keyword research that is ad hoc.
That is not to say SpyFu does not cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) bumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has actually slashed its pricing since our inspection, which makes it attractive to SMBs.
I find that their tools pretty useful for search. I don’t use Their own Keyword Smart Search as explained above but the number of data which They provide (in a simple fashion) in the price points they give is very A combination that is nice. SpyFu makes its way into my arsenal on just about Every project. Spyfall 2