Intro Spyfall Location Sheet
SpyFu is among the more feature rich tools, but has the Attractive interface out there. SpyFu offers SEO and PPC spy application choices along with their own search tool. Spyfall Location Sheet
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this review we are focusing mostly on its ad hoc lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and management capacities are built in during SpyFu, but I started from the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Keywords to see how results differed between each of my competitors. Were IT consultant advertising, online shopping, pcmag, and small business accounting. I chose this combination to simulate real-world terms that businesses might search for (such as publishers like PCMag) as well as to find related search results and vulnerable competitor websites.
I found that after conducting searches in my five evaluation terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much money a keyword could be worth. After hunting”digital marketing,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That is only for a single key word question, revealing how SpyFu will the most granular investigation into keyword data of the tools I tested.
Atop the main results, SpyFu gave me not just CPC for the Keyword, but a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the key word in the last year. I got exactly the same level of cost breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular price per day, daily investigation volume, difficulty score, and more.
In the bottom of the results that are key word was that the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Pro equally provide a much more detailed breakdown in this regard. SpyFu focuses on cost, which might or may not be significant to your small business. Results such as the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on this search page as time passes, was a bit too in the weeds for me as a newcomer SEO tool user. But for digital marketers and advertisers, SpyFu is a gold mine. Spyfall Location Sheet
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 websites. For the PPC version you can also see a chart which goes over a period of a couple years demonstrating the overall number of keywords being bid on by all three sites. You can also rollover the chart to see keywords specific to only 2 of the sites if you feel the 3rd site might not be doing as great a job (or vice versa) as 2 of the other websites. It is going to also show you the PPC budgets of the sites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click, towards the right of this chart. You can view and download those key words for your own use. As you can see I am on the advertisements tab but the options are similar once you click on the organic tab (on the upper box, the organic one on the bottom shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Overall # of organic search phrases + PPC ad budget must also give you an notion of which of the bigger sites are more into the PPC or SEO side of things that may be a good barometer to look in if you happen to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and also are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might break out parts of the principal domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Spyfall Location Sheet
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four chief metrics where key word research is worried. On the left of this desk are either the keyword you’ve researched and grouped yourself, or high keyword class tips from SpyFu. On the top right of the desk you can subsequently add selected key words to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domain names and key words like”Domains That Pay the maximum On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Alongside Top Lists, there is a dedicated Business Leads tab. This acts exactly the same way You enter businesses and keywords, a place, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of leads with that site’s monthly advertising budget and contact information that can subsequently be exported into your CRM or lead management system. I’d love to see SpyFu go a step farther with this and integrate its SEO lead lists directly with a stage such as Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a beta generation tool, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in hundreds of businesses. The templates can be downloaded by users in the SpyFu website and then upload into a AdWords account.
The system also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank monitoring within a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and include a new job. It’s the only and greatest case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords youstart continuing monitoring that keyword ranking changes and reports back together with weekly domain rankings and’ve identified. I was able to set up custom SEO reports in a few simple steps: Enter a domain name and then choose if to conduct a report on SpyFu’s suggested domain key words or custom keywords. I entered my five habit key words chose up to five competitors’ URLs, then was given the choice to run a report or a recurring monthly report.
This sort of competitive analysis is another area in which SpyFu stands outside, as it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument built an interactive information visualization that revealed where PCMag’s top keywords overlapped with our opponents. There is also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature which will help ways for one to gain an SEO edge on your competitors. Spyfall Location Sheet
With the SEO performance of its primary Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to other sites’ internet analytics. Through this stage, you can see time-of-day traffic sections, and behavior that is on-page.
Keyword Ad History
Keyword Ad Background will show you, via color bars, how frequently the Keyword appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which may be exported into excel). It shows that a year’s worth of information up front and goes back to 2006 through the Bonus History Button.
So it is fairly straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the ad history of this key word”, plain and simple. Normally, if you find a key word being advertised on by a PPC advertiser persistent then you can look to employ that advertisement copy technique to some niche market of the keyword that is bigger. If I had been advertisements for”resorts in Oklahoma” I would listen to that which ad copy has been successful, as time passes, for that main/core key word”resorts”.
Domain Advertisement History
Except it shows the, domain Ad History is similar to Keyword Advertisement History Key word history of a particular domain.
This tool is useful in Taking a Look Your competitors (or bigger players on your niche) and which ones they attempted and left (which could be ones that you avoid from the gate). All this presumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term connections, Publicly available keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can also filter from CPC, look volume as you can see, and you can also exclude keywords.
For me, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research instrument versus a keyword search tool. Spyfall Location Sheet
Pricing and Plans
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (roughly $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All programs come with an unlimited number of domain, key word group, backlink, and comparison search results along with unlimited data export. The functionality you get with SpyFu for your price is an important factor in why we gave it an Editors’ Choice, along with the search volumes make the tool much more attractive for ad hoc keyword study.
That’s not to mention SpyFu does not cap anything. The Basic Program provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) bumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has slashed on its pricing.
I find that their tools pretty helpful for competitive search. I don’t use Their Keyword Smart Search described above but the number of data that They give (in a straightforward fashion) at the price points that they provide is quite A combination that is nice. SpyFu makes its way Every undertaking. Spyfall Location Sheet