Intro Spyfall Rules
SpyFu is one of the more feature rich tools, but probably has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application options . Spyfall Rules
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but with this review we’re focusing primarily on its ad hoc keyword research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Management capacities and keyword recommendations are built in during SpyFu, however I began from the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to see results differed between each of my opponents. Were electronic marketing pcmag, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might search for (including publishers such as PCMag) as well as to find associated search results and vulnerable competition sites.
I found that, after conducting searches on my five test terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a key word could be worth. After searching”digital marketing,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That’s just for a single key word showing SpyFu does the most granular deep-dive investigation into key word data of all the tools I tested.
Atop the primary results, SpyFu gave me not just CPC for the Keyword, however a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the past year. I received the exact same level of price breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a specific cost per day, daily search volume, difficulty rating, and much more.
In the bottom of the results that are key word was the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Pro both offer a more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on that search page as time passes, was a bit too in the weeds for me as a novice SEO tool user. But for advertisers and digital marketers, SpyFu is a gold mine. Spyfall Rules
With SpyFu Kombat you can look at overlapping and site specific keywords For up to 3 websites. For your PPC version you can also see a graph which goes back over a period of a couple years showing the general number of keywords being bid on by all three sites. You may also rollover the graph to find keywords specific to only 2 of the websites if you feel the 3rd website may not be doing as great a job (or vice versa) as two of the other websites. It is going to also show you that the PPC budgets of the sites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle chart it will show you the Key words in whatever bucket you click, to the right of this chart. You can view and download those key words for your use. As you can see I am on the ads tab however, the choices are similar once you click on the organic tab (on the top box, the organic one at the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic keywords + PPC ad budget should also give you a good idea of what of the bigger sites are more into the PPC or SEO side of things that may be a good barometer to look at if you chance to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might break out parts of the main domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Spyfall Rules
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four main metrics where keyword research is worried. On the left of this table are the key words you’ve researched and grouped yourself, or top keyword group suggestions from SpyFu. At the top right of this table you can subsequently add chosen keywords to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists section with targeted lists of domains and key words like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the options.
Next to Top Lists, there’s a dedicated Company Leads tab. This acts exactly the exact same manner You enter a location, keywords and industries, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of leads with that website’s monthly ad budget and accessible contact information that may subsequently be exported to direct management system or your CRM. I’d like to view SpyFu proceed a step farther with this and incorporate its SEO lead lists directly with a stage like Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest any optimization merchandise that I tested comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for key word groups in hundreds of businesses. The templates can be downloaded by users from the SpyFu website and then upload to an AdWords account.
The platform also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank tracking in a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and include a new job. It’s the greatest and only example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords you’ve identified and start ongoing monitoring that reports back with weekly domain rankings and keyword position changes. Using the tab, I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name then choose if to run a report on SpyFu’s suggested domain key words or custom keywords. I entered my five custom key words chose up to five opponents’ URLs, then was given the choice to run a report or a recurring monthly report.
That sort of competitive analysis is another area where SpyFu stands out, as it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool built an interactive data visualization that revealed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls a”key word universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature which helps ways for one to acquire an SEO advantage. Spyfall Rules
With the SEO performance of its main Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the internet analytics of different websites. Through this platform, you can see time-of-day visitors sections, and search-engine behaviour.
Keyword Advertisement History
You will be shown by Advertisement Background, through colour coded bars, how frequently the Key words appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which can be exported to excel). It extends back to 2006 through the Bonus History Button and reveals that a year’s worth of information.
So it’s pretty straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the advertisement history of the key word”, plain and simple. Typically, if you find a key word being advertised on by a PPC advertiser that is good consistent it’s possible to look to employ that advertisement copy technique to some market of the keyword. If I had been advertisements for”hotels in Oklahoma” I might pay attention to that which ad copy has been successful, over time, for this main/core keyword”resorts”.
Domain Ad History
Domain Ad History is similar to Keyword Ad History except it reveals the Keyword history of a domainname.
This instrument is useful in looking at keywords Which Have Been effective for Your competitors (or bigger players on your market ) and which ones they attempted and abandoned (which could be ones for you to avoid out of the gate). All of this assumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word connections, Publicly available keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. You could also filter by CPC, look volume, as you can see, and you can exclude keywords.
For me, I would rather use the Organic keywords found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research tool versus a keyword research tool. Spyfall Rules
Pricing and Plans
As I just said, SpyFu’s Basic plan starts at $33 each Month when billed annually (or $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All programs come with an infinite number of keyword collection domain, backlink, and comparison search results combined with data export. The functionality that you receive with SpyFu for your price is a significant factor in the reason we gave it an Editors’ Choice, and the search volumes make the instrument even more appealing for ad hoc study that is keyword.
That is not to mention SpyFu doesn’t cap anything. The Basic Program provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) lumps leads and contacts to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has actually slashed on its pricing because our original review, making it attractive to SMBs.
I find that their tools helpful for competitive search. I don’t use Their own Keyword Smart Search much as explained above but the number of data that They give (in a straightforward fashion) at the price points they give is quite A nice combination. SpyFu makes its way Each undertaking. Spyfall Rules