SpyFu is among the more feature rich tools, but has the Least attractive interface out there. SpyFu provides SEO and PPC spy tool choices alongside their keyword search tool. Spyfall
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but for this particular review we are focusing mostly on its ad hoc research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in during SpyFu, however I started from the Keyword Research tab.
When testing each instrument, I used the same set of five Keywords to see how outcomes differed between each of my opponents. Were electronic advertising, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might search for (such as publishers such as PCMag) as well as to discover related search results and vulnerable competitor websites.
I found that after running searches on my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much money a key word is worth. After searching”digital marketing,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That’s just for one keyword revealing how SpyFu will the most granular investigation into keyword data of all the tools I analyzed.
Atop the main results, SpyFu gave me not just CPC for the Key word, however a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the keyword in the past year. I got exactly the same degree of cost breakdown once I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty score, and much more.
At the bottom of the keyword results was the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Guru both provide a much more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a long list and complex diagram of the advertisements appearing on that search page as time passes, was a bit too in the weeds for me as a novice SEO instrument user. But for advertisers and digital marketers, SpyFu can be a gold mine. Spyfall
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 websites. For the PPC version you can also find a chart which goes over a period of a few years demonstrating that the overall number of keywords being bid on by all three sites. You may also rollover the chart to find key words specific to only 2 of the sites if you feel the 3rd website might not be doing as good a job (or vice versa) as two of those other sites. It is going to also show you that the PPC budgets of those websites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click. It is possible to view and download those keywords for your own use. As you can see I am on the ads tab but the choices are similar when you click the natural tab (on the top box, the organic one on the underside shows you total organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic keywords + PPC ad budget should also give you an notion of which of the bigger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to look at if you happen to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might split parts of the principal domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Spyfall
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four main metrics where key word research is concerned. On the left of the desk are the key words you have researched and grouped yourself, or top keyword class tips from SpyFu. At the top right of this desk you can subsequently add chosen key words to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with concentrated lists of domain names and keywords like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the options.
Alongside Top Lists, there is a dedicated Business Leads tab. This acts the exact same way You enter a place, businesses and key words, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with that site’s monthly ad budget and contact information that is available that can be exported to your CRM or lead management system. I’d love to view SpyFu go a step farther with this and integrate its SEO lead lists straight with a stage like Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta generation tool, but that is the closest any optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are keyword . The templates can be downloaded by users from the SpyFu website and then upload into an AdWords account.
The system also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank tracking in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new job. It is the only and best case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords youstart monitoring that keyword ranking changes and reports back together with weekly domain rankings and’ve identified. Using the tab, I was also able to set up custom SEO reports in a few simple steps: Enter a domain name then choose if to conduct a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit keywords in a field, picked up to five opponents’ URLs, and then was given the choice to run a report or a recurring monthly report.
That sort of competitive analysis is just another area in which SpyFu stands out, as it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool quickly built an interactive data visualization which revealed where PCMag keywords overlapped with our competitors. There is also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature that helps ways to gain an SEO advantage on your competitors. Spyfall
Along with the SEO functionality of its primary product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the web analytics of other websites. Through this stage, you can see time-of-day visitors, sections, and search-engine behaviour.
Keyword Advertisement History
You will be shown by keyword Ad Background, via color coded bars frequently the Key words appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which may be exported into excel). It extends back to 2006 via the Bonus History Button and reveals that a year’s worth of data up front.
So it’s fairly straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the ad history of this key word”, plain and simple. Normally, if you find a key word being promoted on by a PPC advertiser that is fantastic consistent then you can look to employ that advertisement copy technique to a niche market of that larger keyword. If I were advertising for”hotels in Oklahoma” I would listen to that which ad copy was successful, as time passes, for this main/core keyword”hotels”.
Domain Ad History
Except it reveals the, domain Ad History Is like Keyword Advertisement History History of a domainname.
This instrument is useful in looking at keywords that have been successful for Your competitors (or bigger players on your market ) and which ones that they attempted and abandoned (which may be ones for you to avoid from the gate). All this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word connections, Publicly accessible keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. You could filter from CPC, look volume as you can see, and you might also exclude key words.
For me, I would rather use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive search instrument versus a keyword research tool. Spyfall
Pricing and Strategies
As I just said, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All plans have an unlimited number of comparison search results , keyword, keyword collection, backlink, and domain combined with boundless data export. The functionality you receive with SpyFu for the cost is an important factor in why we gave it an Editors’ Choice, and the search volumes make the instrument much more attractive for ad hoc research that is keyword.
That is not to mention SpyFu does not cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) lumps leads and contacts to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed on its pricing.
I find their tools pretty helpful for research. I do not use Their own Keyword Smart Search that They provide (in a simple fashion) in the price points that they give is very A wonderful combination. SpyFu makes its way Each undertaking. Spyfall