SpyFu is one of the more feature rich tools, but has the Attractive interface on the market. SpyFu offers SEO and PPC spy tool choices . Spyfly
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but for this particular review we are focusing on its ad hoc keyword research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in throughout SpyFu, but I started from the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Key words to see outcomes differed between every one of my competitors. Were pcmag advertising, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might search for (such as publishers like PCMag) and to discover related search results and vulnerable competitor websites.
I discovered that after conducting searches in my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much money a keyword is worth. After searching”digital advertising,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser background, status background, traffic, key word group, and SERP analysis. That is only for one key word query, showing how SpyFu will the most granular investigation into keyword data of all the tools I tested.
Atop the main results, SpyFu gave me not only CPC for the Keyword, but a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the past year. I received exactly the same degree of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular price per day, daily search volume, difficulty score, and much more.
At the bottom of the results was that the SERP analysis. This broke down every URL in the search results page, though KWFinder and Moz Pro both offer a much more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on that search page as time passes, was somewhat too in the weeds for me as a newcomer SEO instrument user. However, for advertisers and marketers, SpyFu can be a gold mine. Spyfly
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 websites. For your PPC version you can also see a chart which goes back over a span of a couple years showing the general number of key words being bid on by all 3 websites. You can also rollover the graph to find keywords specific to just 2 of the websites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as two of the other sites. It will also show you the PPC budgets of the websites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click. You can view and download those key words for your use. As you can see I’m on the ads tab however, the choices are comparable when you click on the organic tab (on the top box, the natural one on the underside shows you total organic keywords).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget must also give you a good idea of which of the bigger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to check at if you happen to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might split parts of the principal domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Spyfly
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, problem score, and monthly cost. These are SpyFu’s four chief metrics where key word research is worried. On the left of this desk are either the keyword you have researched and booted yourself, or high keyword class suggestions from SpyFu. At the top right of the desk you can subsequently add selected keywords for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists section with targeted lists of domains and keywords like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Next to Leading Lists, there’s a dedicated Business Leads tab. This essentially acts the same way You enter keywords and industries, a location, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of leads with this site’s monthly advertising budget and accessible contact information that may then be exported to lead management system or your CRM. I’d love to view SpyFu go a step farther with this and integrate its SEO lead lists straight using a platform such as Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush has a beta generation instrument, but that’s the closest any additional optimization merchandise I tested comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups . Users can download the templates in the SpyFu website and then upload to an AdWords account.
The system also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank monitoring in a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then include a new job. It is the only and best example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose You start ongoing monitoring that keyword position changes and reports back together with domain positions and’ve identified. Using the tab, I was able to set up custom SEO reports in a few simple steps: Enter a domain name choose whether or not to conduct a document on SpyFu’s suggested domain keywords or custom key words. I entered my five custom keywords in a field, picked up to five opponents’ URLs, and then was given the option to run either a one-off report or a report.
That Type of analysis is just another area where SpyFu stands outside, since it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument built an interactive information visualization which revealed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls for a”key word world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature that will help ways to acquire an SEO edge. Spyfly
Along with the SEO performance of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to different sites’ internet analytics. Through this platform, you can see time-of-day traffic segments, and behavior that is on-page.
Keyword Advertisement History
You will be shown by Advertisement History, through color coded bars frequently the Key words appeared in a domain PPC campaign alongside any changes in the ad copy (all of which can be exported into excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of information.
So it’s pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the ad history of this keyword”, plain and simple. If you see a keyword being promoted on by a PPC advertiser that is good consistent it’s possible to look to apply that advertisement copy technique to a niche market of the keyword that is bigger. If I had been advertisements for”resorts in Oklahoma” I might listen to what ad copy was successful, as time passes, for that main/core keyword”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Advertisement History except it reveals the Key word history of a domain.
This instrument is useful in looking at keywords Which Have Been successful for Your opponents (or larger players in your market ) and which ones that they tried and abandoned (which may be ones for you to prevent out of the gate). All this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term relationships, Publicly available keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could filter search volume, from CPC, and you might also exclude keywords.
For me personally, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive search instrument versus a keyword search tool. Spyfly
Pricing and Strategies
Since I just said, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (or $39 per month ). Though, contrary to other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All programs come with an infinite number of keyword group name, domain, backlink, and competitor/domain comparison search results along with unlimited data export. The performance you receive with SpyFu for your price is a significant element in why we gave it an Editors’ Choice, and the search volumes make the instrument even more appealing for research that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) bumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has slashed its pricing.
I find that their tools pretty helpful for search. I don’t use Their Keyword Smart Search as described above but the number of data that They provide (in a straightforward fashion) in the price points they give is very A wonderful combination. SpyFu makes its way Every undertaking. Spyfly