Introduction Spyfu 30 Day Trial
SpyFu is among the feature rich tools, but probably has the Least attractive interface out there. SpyFu provides SEO and PPC spy application options alongside their very own keyword search tool. Spyfu 30 Day Trial
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we are focusing mostly on its ad hoc keyword lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in during SpyFu, but I started in the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Keywords to observe outcomes differed between every one of my competitors. The five keywords I used were online shopping , electronic marketing, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might search for (including publishers such as PCMag) and to find associated search results and vulnerable competition websites.
I found that, after conducting searches on my five evaluation terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much cash a key word is worth. After searching”digital advertising,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser background, status background, traffic, key word group, and SERP analysis. That is only for one key word question, showing SpyFu does the most granular deep-dive investigation into key word data of all the tools I analyzed.
Atop the main results, SpyFu gave me not just CPC for the Key word, however a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the last year. I received the same degree of price breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific cost every day, daily search volume, difficulty score, and much more.
In the bottom of the results that are key word was the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Pro equally offer a more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a long list and complex diagram of the advertisements appearing on that search page over time, was somewhat too from the weeds for me as a newcomer SEO tool user. But for digital marketers and advertisers, SpyFu can be a gold mine. Spyfu 30 Day Trial
With SpyFu Kombat you can look at overlapping and website specific keywords To get up to 3 sites. For your PPC version you can also see a graph which goes back over a period of a few years showing that the general amount of key words being bid on by all three websites. You can also rollover the graph to see key words specific to only two of the sites if you feel the 3rd website may not be doing as great a job (or vice versa) as two of the other sites. It is going to also show you the PPC budgets of those websites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle chart it will show you the Key words in whatever bucket you click, to the right of the graph. It is possible to see and download those keywords for your use. As you can see I’m on the ads tab but the choices are comparable when you click on the organic tab (on the upper box, the natural one on the bottom shows you total organic key words ).
Switching between the natural tab along with the ppc tab (also as the Total # of organic keywords + PPC ad budget must also give you a good idea of which of the bigger sites are more to the PPC or SEO side of things which can be a fantastic barometer to check in if you happen to be focusing on a single area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might split parts of the principal domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Spyfu 30 Day Trial
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four main metrics where key word research is worried. On the left of this desk are either the key words you have researched and grouped yourself, or high keyword class tips from SpyFu. On the top right of this desk you can subsequently add selected key words to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists segment with concentrated lists of domain names and key words like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the options.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This acts the exact same way as a keyword search: You enter a place, keywords and industries, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with contact information that is available and that site advertising budget that can then be exported to your CRM or lead management system. I’d love to see SpyFu proceed a step farther with this and integrate its own SEO lead lists straight using a platform like Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that is the closest any optimization merchandise that I tested comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for key word groups in hundreds of businesses. The templates can be downloaded by users from the SpyFu site and then upload into an AdWords account.
The platform also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank tracking in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then add a new project. It’s the only and best case in this roundup of SEO-focused PM.
There’s also Keywords you’ve identified and begin continuing monitoring that keyword position changes and reports back together with weekly domain rankings. I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and choose whether or not to run a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit key words in a field, picked up to five opponents’ URLs, and then was given the option to run a report or a report.
This Type of analysis that is competitive is another area in which SpyFu stands out, as it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument quickly built an interactive data visualization which showed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”key word world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature that helps ways for one to gain an SEO edge on the competition. Spyfu 30 Day Trial
With the SEO functionality of its main product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to different sites’ web analytics. Through this stage, you can view time-of-day traffic segments, and search-engine behaviour.
Keyword Advertisement History
Keyword Advertisement History will show you, through colour bars, how often the Key words appeared in a domain PPC campaign alongside any changes in the ad copy (all of which can be exported to excel). It shows a year’s worth of information and goes back to 2006 through the Bonus History Button.
So it’s pretty straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the ad history of the keyword”, plain and simple. If you find a keyword being advertised on by a good PPC advertiser persistent then it’s possible to look to employ that ad copy technique to some market of the larger keyword. If I had been advertisements for”resorts in Oklahoma” I might listen to what ad copy has been successful, over time, for this main/core key word”resorts”.
Domain Advertisement History
Except it reveals the, domain Ad History is similar to Keyword Ad History Key word history of a particular domain.
This tool is useful in looking Your competitors (or larger players in your market ) and which ones that they tried and left (which could be ones that you avoid from the gate). All this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word connections, Publicly available keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could filter search volume, from CPC, and you can exclude keywords.
For me personally, I prefer to use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research instrument versus a research tool. Spyfu 30 Day Trial
Pricing and Strategies
As I just mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All programs have an unlimited number of keyword, keyword collection name, domain, backlink, and comparison search results along with boundless data export. The functionality that you get with SpyFu for your price is an important element in why we gave it an Editors’ Choice, and the boundless search volumes make the tool much more attractive for ad hoc keyword research.
That is not to mention SpyFu does not cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has slashed on its pricing.
I find that their tools pretty helpful for research that is aggressive. I don’t use Their own Keyword Smart Search explained above but the amount of information which They provide (in a simple fashion) in the price points they provide is quite A nice combination. SpyFu makes its way Every project. Spyfu 30 Day Trial