Introduction Spyfu A
SpyFu is among the feature rich tools, but probably has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool options . Spyfu A
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but for this review we’re focusing primarily on its ad hoc research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used the same set of five Keywords to observe results differed between every one of my opponents. Were pcmag, electronic marketing, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might search for (including publishers like PCMag) as well as to discover associated search results and vulnerable competitor websites.
I found that after conducting searches on my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much cash a keyword could be worth. After searching”digital advertising,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That is just for a single keyword showing SpyFu does arguably the most granular investigation into keyword data of the tools I analyzed.
Atop the primary results, SpyFu gave me not only CPC for the Keyword, but a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the last year. I received exactly the same level of cost breakdown when I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific price every day, daily search volume, difficulty score, and much more.
At the bottom of the results was the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Guru equally provide a much more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on this search page over time, was a bit too in the weeds for me as a newcomer SEO tool user. But for digital marketers and advertisers, SpyFu can be a gold mine. Spyfu A
With SpyFu Kombat you can look at overlapping and site key words For up to 3 websites. For your PPC version you can also see a chart which goes over a period of a few years showing that the general amount of key words being bid on by all three websites. You may also rollover the graph to find keywords specific to only 2 of those websites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as 2 of those other sites. It is going to also show you the PPC budgets of the sites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click, towards the right of this graph. It is possible to see and download those key words for your use. As you can see I am on the ads tab however, the choices are comparable when you click on the organic tab (on the upper box, the organic one at the bottom shows you total organic keywords).
Switching between the natural tab and the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget should also give you an notion of which of the bigger sites are more into the PPC or SEO aspect of things that may be a good barometer to check at if you chance to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might break out parts of the main domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Spyfu A
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four main metrics where keyword research is worried. On the left of the table are either the key words you have researched and grouped yourself, or high keyword group tips from SpyFu. At the top right of the desk you can subsequently add chosen key words to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with concentrated lists of domain names and key words like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the choices.
Alongside Top Lists, there is a dedicated Business Leads tab. This acts exactly the same way You enter key words and businesses, a location, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with contact information that is available and that site’s monthly ad budget that may then be exported to your CRM or lead management system. I’d like to view SpyFu go a step farther with this and incorporate its own SEO lead lists straight with a platform such as Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest any optimization product that I tested comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word in countless businesses. The templates can be downloaded by users in the SpyFu website and then upload to an AdWords account.
The system also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank monitoring within a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and add a new project. It is the only and best example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose You start monitoring that reports back with domain rankings and keyword position changes and’ve identified. I was also able to set up custom SEO reports in a few simple measures: Enter a domain name and then choose whether or not to run a document on SpyFu’s suggested custom key words or domain keywords. I entered my five habit key words in a field, picked up to five opponents’ URLs, and then was given the choice to run a one-off report or a monthly report.
This sort of aggressive analysis is just another area where SpyFu stands out, as it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument built an interactive data visualization that revealed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls a”keyword world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature which helps ways to acquire an SEO edge on the competition. Spyfu A
Together with the SEO functionality of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to different sites’ internet analytics. Through this platform, you can see behavior traffic, and segments.
Keyword Ad History
You will be shown by Advertisement History, through color bars, how frequently the Keyword appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which may be exported into excel). It shows a year’s worth of data and extends back to 2006 via the Bonus History Button.
So it is fairly straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the advertisement history of this key word”, plain and simple. If you find a keyword being advertised on by a PPC advertiser persistent it’s possible to look to employ that advertisement copy technique to a market of the keyword. If I were advertisements for”resorts in Oklahoma” I would listen to that which ad copy was successful, over time, for this main/core keyword”resorts”.
Domain Advertisement History
Except it shows the domain Ad History Is like Keyword Advertisement History History of a specific domain.
This tool is useful in looking at keywords that have been successful for Your competitors (or larger players on your niche) and which ones they tried and left (which could be ones that you avoid out of the gate). All of this presumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word connections, Publicly available keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you can filter from CPC, look volume, and you can exclude keywords.
For me personally, I prefer to use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search instrument versus a research tool. Spyfu A
Pricing and Plans
Since I just said, SpyFu’s Basic plan begins at $33 each Month when billed yearly (or $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All plans come with an infinite number of keyword collection domain name, backlink, and competitor/domain comparison search results along with unlimited data export. The functionality you receive with SpyFu for the cost is an important element in why we gave it an Editors’ Choice, along with the search volumes make the tool much more attractive for ad hoc keyword study.
That is not to say SpyFu does not cap anything. The Basic Plan gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) lumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed its pricing.
I find their tools helpful for research. I do not use Their own Keyword Smart Search described above but the amount of information that They give (in a simple fashion) at the price points that they provide is quite A combination that is nice. SpyFu makes its way Each project. Spyfu A