Introduction Spyfu Access
SpyFu is among the feature rich tools, but probably has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool options . Spyfu Access
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but for this particular review we’re focusing mostly on its ad hoc research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and direction capacities are built in during SpyFu, however I started in the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Key words to see how outcomes differed between every one of my competitors. Were IT consultant , electronic marketing, online shopping, pcmag, and small business accounting. I chose this mixture to simulate real world terms that businesses might hunt for (such as publishers such as PCMag) as well as to find related search results and vulnerable competition sites.
I discovered that after conducting searches on my five test terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much cash a key word is worth. After hunting”digital marketing,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That’s just for one key word query, showing how SpyFu does arguably the most granular investigation into key word data of the tools I analyzed.
Atop the main results, SpyFu gave me not just CPC for the Key word, but a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the key word in the past year. I received exactly the same level of cost breakdown when I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific price every day, daily investigation volume, difficulty rating, and much more.
At the bottom of the key word results was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Pro both offer a more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on this search page over time, was somewhat too in the weeds for me as a novice SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Spyfu Access
With SpyFu Kombat you can look at overlapping and website specific keywords To get up to 3 sites. For the PPC version you can also see a chart which goes over a span of a few years showing that the overall number of key words being bid on by all three websites. You can also rollover the graph to find keywords specific to just two of those sites if you feel the 3rd site may not be doing as good a job (or vice versa) as 2 of the other websites. It is going to also show you that the PPC budgets of those sites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click, towards the right of this chart. It is possible to view and download those key words for your use. As you can see I’m on the advertisements tab but the options are similar when you click the organic tab (on the top box, the organic one on the underside shows you total organic keywords).
Switching between the organic tab and the ppc tab (also as the Overall # of organic search phrases + PPC ad budget must also give you a good notion of what of the larger sites are more to the PPC or SEO aspect of things which can be a good barometer to look in if you chance to be concentrating on one place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might split parts of the main domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Spyfu Access
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of the desk are the key words you’ve researched and booted yourself, or top keyword group suggestions from SpyFu. On the top right of the desk you can subsequently add chosen key words for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists section with targeted lists of domain names and keywords like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the options.
Next to Leading Lists, there is a dedicated Company Leads tab. This acts the exact same way as a key word search: You enter a location, businesses and keywords, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with this website’s monthly advertising budget and contact information that can subsequently be exported into your CRM or direct management system. I’d love to view SpyFu go a step further with this and incorporate its SEO lead lists straight using a platform such as Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush has a beta generation instrument, but that’s the closest any other optimization merchandise I tested comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for keyword groups . The templates can be downloaded by users in the SpyFu website and then upload to a AdWords account.
The system also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank tracking in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new project. It’s the greatest and only case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose You ‘ve identified and begin tracking that keyword position changes and reports back with weekly domain positions. I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name choose if to conduct a document on SpyFu’s suggested domain keywords or custom key words. I entered my five habit key words in a field, picked up to five opponents’ URLs, then was given the choice to run a one time report or a report.
This sort of analysis is just another area in which SpyFu stands outside, since it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument quickly built an interactive data visualization that revealed where PCMag key words overlapped with our competitors. There’s also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature that will help unearth ways to acquire an SEO edge. Spyfu Access
Along with the SEO performance of its primary Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to different sites’ internet analytics. Through this stage, you can view time-of-day visitors segments, and behavior that is on-page.
Keyword Advertisement History
Keyword Advertisement Background will show you, via colour coded bars, how frequently the Keyword appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which may be exported to excel). It shows a year’s worth of data and goes back to 2006 through the Bonus History Button.
So it is pretty straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the ad history of this key word”, plain and simple. If you find a key word being advertised on by a PPC advertiser consistent you can look to employ that advertisement copy technique to a market of the keyword that is bigger. If I had been advertising for”resorts in Oklahoma” I would listen to that which ad copy has been successful, as time passes, for this main/core keyword”hotels”.
Domain Advertisement History
Except it shows the, domain Ad History is similar to Keyword Ad History History of a specific domainname.
This tool is useful in looking at keywords Which Have Been effective for Your competitors (or larger players in your market ) and which ones that they tried and abandoned (which could be ones that you avoid from the gate). All of this assumes the domain you’re currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term relationships, Publicly accessible keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could also filter from CPC, look volume, and you might exclude keywords.
For me, I prefer to use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive search tool versus a search tool. Spyfu Access
Pricing and Strategies
As I mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All programs have an unlimited number of comparison search results name, key word, keyword collection, backlink, and domain combined with boundless data export. The performance you receive with SpyFu for your price is an important element in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument even more appealing for ad hoc research that is keyword.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) bumps leads and contacts to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has slashed on its pricing.
I find their tools pretty helpful for research. I do not use Their Keyword Smart Search as explained above but the number of information that They provide (in a simple fashion) in the price points that they give is quite A wonderful combination. SpyFu makes its way Every project. Spyfu Access