Intro Spyfu Account
SpyFu is one of the feature rich tools, but has the Least appealing interface out there. SpyFu provides SEO and PPC spy tool options . Spyfu Account
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but for this particular review we’re focusing on its own ad hoc lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in during SpyFu, however I started in the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Keywords to observe how outcomes differed between every one of my opponents. Were online shopping , digital marketing, pcmag, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might search for (such as publishers such as PCMag) as well as to find associated search results and vulnerable competition sites.
I found that, after conducting searches in my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a keyword could be worth. After searching”digital advertising,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser history, status background, backlinks, keyword group, and SERP analysis. That is only for a single keyword question, showing SpyFu will the most granular deep-dive investigation into data of all the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the last year. I received exactly the exact same level of cost breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty score, and more.
At the bottom of the results was the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Pro equally offer a much more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History chart, a long list and complex diagram of the ads appearing on this search page as time passes, was a bit too from the weeds for me as a novice SEO tool user. But for digital marketers and advertisers, SpyFu can be a gold mine. Spyfu Account
With SpyFu Kombat you can look at overlapping and site key words For up to 3 sites. For your PPC version you can also find a graph which goes over a period of a few years showing that the overall number of key words being bid on by all 3 sites. You may also rollover the graph to find key words specific to just 2 of the websites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as two of those other sites. It will also show you the PPC budgets of the sites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click, to the right of the graph. You can see and download those keywords for your use. As you can see I am on the advertisements tab but the choices are comparable once you click the natural tab (on the upper box, the natural one on the bottom shows you total organic key words ).
Switching between the organic tab and the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget should also give you a good notion of what of the bigger sites are more into the PPC or SEO aspect of things that may be a good barometer to check in if you chance to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might split parts of the principal domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Spyfu Account
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, problem score, and monthly cost. These are SpyFu’s four main metrics where keyword research is worried. On the left of the desk are either the key words you have researched and grouped yourself, or high keyword group suggestions from SpyFu. On the top right of this table you can subsequently add chosen keywords to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists section with targeted lists of domain names and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the options.
Alongside Top Lists, there’s a dedicated Company Leads tab. This acts the same manner as a search: You enter key words and businesses, a location, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with contact information that is available and this site’s monthly ad budget that may be exported to your CRM or direct management system. I’d love to view SpyFu proceed a step farther with this and incorporate its own SEO lead lists directly using a platform like Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush has a lead generation tool, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are keyword . The templates can be downloaded by users in the SpyFu site and then upload into a AdWords account.
The system also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank tracking in a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then include a new project. It is the greatest and only example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose You ‘ve identified and begin tracking that keyword position changes and reports back together with domain rankings. Using the tab, I was able to set up custom SEO reports in a few simple steps: Enter a domain name choose if to conduct a document on SpyFu’s suggested domain key words or custom keywords. I entered my five custom key words in a field, picked up to five opponents’ URLs, then was given the option to run either a one time report or a report.
That sort of analysis that is aggressive is just another area where SpyFu stands out, since it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool quickly built an interactive data visualization which revealed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls a”keyword world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature that helps ways to gain an SEO advantage on your competitors. Spyfu Account
With the SEO functionality of its main product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the web analytics of other websites. Through this platform, you can see segmentsvisitors, and behavior.
Keyword Advertisement History
Keyword Ad History will show you, via coded bars frequently the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which can be exported to excel). It goes back to 2006 through the Bonus History Button and shows that a year’s worth of data up front.
So it’s fairly straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the ad history of the keyword”, plain and simple. Typically, if you see a keyword being advertised on by a PPC advertiser that is good persistent then you can look to apply that advertisement copy technique to a niche market of the keyword that is bigger. If I were advertising for”resorts in Oklahoma” I would pay attention to what ad copy was successful, over time, for this main/core keyword”resorts”.
Domain Advertisement History
Except it shows the domain Ad History is similar to Keyword Ad History History of a particular domainname.
This tool is useful in looking Your competitors (or bigger players on your market ) and which ones that they tried and abandoned (which may be ones that you avoid out of the gate). All of this presumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word connections, Publicly available keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you can also filter from CPC, search volume, and you might also exclude key words.
For me personally, I prefer to use the Organic keywords found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search instrument versus a search tool. Spyfu Account
Pricing and Strategies
As I said, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, contrary to other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All plans have an unlimited number of competitor/domain comparison search results name, key word collection, backlink, and domain along with boundless data export. The performance you get with SpyFu for your price is an important factor in the reason we gave it an Editors’ Choice, and the boundless search volumes make the instrument even more appealing for study that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Basic Plan gives you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) lumps contacts and leads to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has slashed on its pricing.
I find that their tools useful for search. I don’t use Their own Keyword Smart Search explained above but the number of information which They provide (in a simple fashion) at the price points they give is quite A combination that is wonderful. SpyFu makes its way Each project. Spyfu Account