Introduction Spyfu Accuracy
SpyFu is one of the feature rich tools, but probably has the Attractive interface on the market. SpyFu offers SEO and PPC spy application options alongside their own keyword search tool. Spyfu Accuracy
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but with this review we are focusing primarily on its ad hoc research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in throughout SpyFu, but I started from the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Keywords to observe how outcomes differed between each of my competitors. Were IT consultant advertising, internet shopping, pcmag, and small business bookkeeping. I chose this mixture to simulate real world terms that companies might search for (such as publishers like PCMag) as well as to discover associated search results and vulnerable competitor sites.
I found that, after running searches on my five test terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a keyword could be worth. After hunting”digital advertising,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That’s just for a single key word revealing SpyFu will the most granular research into keyword data of the tools I analyzed.
Atop the primary results, SpyFu gave me not only CPC for the Keyword, but a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the key word in the past year. I got the exact same level of cost breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific price every day, daily search volume, difficulty rating, and more.
In the bottom of the keyword results was that the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Pro equally provide a much more detailed breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a long list and complex diagram of the advertisements appearing on that search page as time passes, was somewhat too from the weeds for me as a newcomer SEO tool user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Spyfu Accuracy
With SpyFu Kombat you can look at overlapping and site key words For up to 3 sites. For your PPC version you may also see a graph which goes back over a period of a few years showing that the general amount of keywords being bid on by all 3 sites. You can also rollover the graph to find keywords specific to just 2 of those websites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as 2 of those other sites. It is going to also show you that the PPC budgets of the sites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click. You can view and download those key words for your use. As you can see I’m on the ads tab but the choices are similar once you click the natural tab (on the upper box, the natural one at the underside shows you total organic key words ).
Switching between the organic tab and the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget must also give you an idea of what of the larger sites are more to the PPC or SEO side of things which can be a fantastic barometer to check at if you happen to be concentrating on one place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might break out parts of the principal domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Spyfu Accuracy
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, problem rating, and monthly price. These are SpyFu’s four main metrics where keyword research is worried. On the left of the desk are the keyword you’ve researched and booted yourself, or top keyword group suggestions from SpyFu. At the top right of the desk you can then add selected key words to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists section with targeted lists of domain names and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Company Leads tab. This basically acts the same way as a search: You enter key words and industries, a place, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with contact information that is accessible and this website’s monthly ad budget that can then be exported into your CRM or direct management system. I’d love to see SpyFu proceed a step farther with this and incorporate its own SEO lead lists straight using a platform like Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that is the closest any additional optimization merchandise I tested comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups that are key word in hundreds of businesses. Users can download the templates in the SpyFu site and upload into a AdWords account.
The system also includes SEO campaign management With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank monitoring within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and add a new job. It’s the only and greatest case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take You start tracking that keyword ranking changes and reports back with weekly domain rankings and’ve identified. I was able to prepare custom SEO reports in a few straightforward steps: Enter a domain name then choose if to conduct a document on SpyFu’s suggested domain key words or custom keywords. I entered my five custom keywords in a field, picked up to five competitors’ URLs, and then was given the choice to run a report or a report.
That sort of analysis that is aggressive is another area in which SpyFu stands out, as it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument immediately built an interactive information visualization which revealed where PCMag key words overlapped with our competitors. There is also what SpyFu calls for a”key word world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature that helps unearth ways to gain an SEO advantage on the competition. Spyfu Accuracy
With the SEO performance of its Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to different sites’ internet analytics. Through this platform, you can view segments, time-of-day traffic, and on-page behavior.
Keyword Advertisement History
Advertisement History will show you, via colour bars often the Key words appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which may be exported to excel). It goes back to 2006 via the Bonus History Button and shows a year’s worth of information.
So it is pretty straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the ad history of this key word”, plain and simple. If you find a keyword being advertised on by a PPC advertiser consistent then it’s possible to look to apply that ad copy technique to a niche market of that keyword that is larger. If I had been advertising for”hotels in Oklahoma” I would pay attention to what ad copy was successful, as time passes, for that main/core keyword”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it shows the History of a specific domain.
This instrument is useful in looking at keywords that have been effective for Your opponents (or bigger players in your market ) and which ones they attempted and left (which may be ones that you avoid out of the gate). All this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word connections, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You could filter by CPC, search volume as you can see, and you can exclude key words.
For me, I prefer to use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research tool versus a search tool. Spyfu Accuracy
Pricing and Strategies
Since I mentioned, SpyFu’s Basic plan begins at $33 per Month when billed annually (or $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All plans come with an unlimited number of backlink , keyword group, domain, and comparison search results along with data export. The functionality you receive with SpyFu for your cost is an important element in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the tool much more attractive for ad hoc keyword study.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) lumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has slashed on its pricing.
I find their tools helpful for competitive search. I don’t use Their own Keyword Smart Search that They provide (in a simple fashion) in the price points they provide is very A combination that is nice. SpyFu makes its way into my arsenal on just about Every undertaking. Spyfu Accuracy