Intro Spyfu Ads
SpyFu is one of the more feature rich tools, but probably has the Attractive interface on the market. SpyFu provides SEO and PPC spy tool choices . Spyfu Ads
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we are focusing mostly on its ad hoc lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in during SpyFu, but I started from the Keyword Research tab.
When I used the same set of five Key words to observe how results differed between every one of my competitors. Were IT consultant , digital marketing, online shopping, pcmag, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might search for (including publishers like PCMag) as well as to find associated search results and vulnerable competitor sites.
I discovered that after conducting searches in my five evaluation terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much money a key word could be worth. After searching”digital marketing,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser background, status background, traffic, key word grouping, and SERP analysis. That’s only for one key word query, showing SpyFu will the most granular investigation into data of all the tools I analyzed.
Atop the results, SpyFu gave me not just CPC for the Key word, but a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the last year. I received the exact same level of price breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular price every day, daily investigation volume, difficulty score, and more.
In the bottom of the keyword results was that the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Pro equally offer a more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on this search page as time passes, was a bit too from the weeds for me as a novice SEO tool user. However, for digital marketers and advertisers, SpyFu is a gold mine. Spyfu Ads
With SpyFu Kombat you can look at overlapping and site Certain keywords For up to 3 websites. For your PPC version you may also see a chart which goes back over a span of a few years demonstrating the general number of key words being bid on by all 3 websites. You may also rollover the graph to find keywords specific to only 2 of the websites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as 2 of those other websites. It will also show you that the PPC budgets of the sites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle graph it will show you that the Keywords in whatever bucket you click, to the right of this graph. You can see and download those key words for your use. As you can see I’m on the advertisements tab but the options are comparable once you click the natural tab (on the top box, the organic one on the bottom shows you total organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you an notion of which of the larger sites are more into the PPC or SEO side of things which can be a fantastic barometer to look in if you happen to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might split parts of the principal domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Spyfu Ads
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, problem score, and monthly price. All these are SpyFu’s four main metrics where key word research is concerned. On the left of the table are the keyword you’ve researched and booted yourself, or top keyword group suggestions from SpyFu. At the top right of this table you can then add selected key words to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists segment with targeted lists of domain names and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the options.
Next to Top Lists, there’s a dedicated Company Leads tab. This basically acts exactly the exact same manner You enter a place, businesses and keywords, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with contact information that is accessible and that site’s monthly advertising budget that can then be exported to your CRM or lead management system. I’d love to see SpyFu go a step farther with this and integrate its own SEO lead lists straight with a platform such as Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush has a beta generation instrument, but that’s the closest any optimization product I tested comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for key word groups in countless businesses. Users may download the templates in the SpyFu website and then upload into an AdWords account.
The platform also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then include a new project. It is the only and best example in this roundup of SEO-focused PM.
There is also Keywords youstart continuing tracking that reports back with weekly domain positions and keyword position changes and’ve identified. I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name and choose whether or not to conduct a document on SpyFu’s suggested domain keywords or custom key words. I entered my five custom key words in a field, picked up to five opponents’ URLs, and then was given the choice to run either a report or a recurring report.
This sort of aggressive analysis is another area where SpyFu stands outside, as it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument immediately built an interactive information visualization that showed where PCMag keywords overlapped with our opponents. There’s also what SpyFu calls a”key word world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature which helps ways for you to gain an SEO edge. Spyfu Ads
With the SEO functionality of its main Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the internet analytics of sites. Through this platform, you can view on-page behavior , time-of-day visitors, and segments.
Keyword Ad History
Keyword Ad History will show you, through coded bars often the Keyword appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which may be exported to excel). It shows a year’s worth of information up front and goes back to 2006 through the Bonus History Button.
So it’s pretty straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the advertisement history of the keyword”, plain and simple. Typically, if you see a keyword being promoted on by a fantastic PPC advertiser consistent it’s possible to look to employ that ad copy technique to a niche market of that bigger keyword. If I were advertising for”hotels in Oklahoma” I would pay attention to what ad copy has been successful, over time, for that main/core key word”resorts”.
Domain Ad History
Domain Ad History Is like Keyword Advertisement History except it reveals the History of a domainname.
This tool is useful in Taking a Look at keywords that have been successful for Your competitors (or bigger players on your market ) and which ones that they attempted and left (which may be ones for you to prevent out of the gate). All this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word connections, Publicly accessible keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could also filter search volume, by CPC, and you might also exclude keywords.
For me, I would rather use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive search instrument versus a keyword research tool. Spyfu Ads
Pricing and Plans
Since I just mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (roughly $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All programs come with an unlimited number of key word collection domain, backlink, and comparison search results combined with boundless data export. The functionality that you receive with SpyFu for the cost is a significant element in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the instrument much more appealing for ad hoc study that is keyword.
That is not to mention SpyFu does not cap anything. The Basic Plan gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) lumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has slashed its pricing.
I find their tools helpful for competitive research. I do not use Their own Keyword Smart Search as described above but the amount of data that They provide (in a simple fashion) at the price points that they provide is quite A combination that is wonderful. SpyFu makes its way Each project. Spyfu Ads