Intro Spyfu Adwords Advisor
SpyFu is among the more feature rich tools, but has the Least attractive interface out there. SpyFu provides SEO and PPC spy tool choices alongside their very own search tool. Spyfu Adwords Advisor
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this review we are focusing on its own ad hoc keyword research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in throughout SpyFu, however I started from the Keyword Research tab.
When I used the Exact Same set of five Key words to see outcomes differed between each of my competitors. Were internet shopping , electronic marketing, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might hunt for (including publishers like PCMag) and to find associated search results and vulnerable competitor sites.
I discovered that, after running searches on my five evaluation terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a key word is worth. After searching”digital advertising,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser background, status background, traffic, key word grouping, and SERP analysis. That’s only for a single key word question, revealing SpyFu does the most granular deep-dive research into key word data of the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the key word in the last year. I got the exact same level of cost breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty score, and more.
In the bottom of the results was the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Pro both provide a more comprehensive breakdown in this respect. SpyFu targets cost, which may or may not be significant to your business. Results like the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page over time, was a bit too in the weeds for me as a newcomer SEO tool user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Spyfu Adwords Advisor
With SpyFu Kombat you can look at overlapping and site Certain keywords To get up to 3 websites. For the PPC version you may also see a graph which goes over a period of a few years demonstrating the overall number of keywords being bid on by all three websites. You can also rollover the graph to find key words specific to only 2 of those websites if you feel the 3rd website might not be doing as good a job (or vice versa) as 2 of those other sites. It is going to also show you the PPC budgets of those websites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle chart it will show you the Key words in whatever bucket you click, towards the right of the graph. You can see and download those keywords for your use. As you can see I’m on the ads tab but the choices are similar once you click the organic tab (on the top box, the organic one on the underside shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic search phrases + PPC ad budget must also give you an idea of what of the bigger sites are more to the PPC or SEO aspect of things that may be a good barometer to check at if you happen to be focusing on one place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and also are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might split parts of the main domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Spyfu Adwords Advisor
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four main metrics where keyword research is worried. On the left of the desk are the keyword you’ve researched and grouped yourself, or high keyword group tips from SpyFu. At the top right of the table you can then add chosen keywords to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists section with concentrated lists of domain names and keywords like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Next to Top Lists, there’s a dedicated Company Leads tab. This acts exactly the same manner You enter a location, key words and industries, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with this website’s monthly advertising budget and contact information that may subsequently be exported to your CRM or lead management system. I’d like to see SpyFu go a step farther with this and incorporate its own SEO lead lists directly with a stage like Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta lead generation tool, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for keyword groups in countless industries. Users can download the templates from the SpyFu site and then upload to an AdWords account.
The system also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank tracking within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then include a new job. It is the greatest and only example in this roundup of built-in, SEO-focused PM.
There is also Keywords you’ve identified and begin ongoing monitoring that reports back together with domain positions and keyword ranking changes. Utilizing the webpage, I was able to set up custom SEO reports in a few simple measures: Enter a domain name choose if to run a report on SpyFu’s suggested custom key words or domain keywords. I entered my five habit key words picked up to five opponents’ URLs, and then was given the option to run a report or a recurring monthly report.
That sort of analysis is just another area where SpyFu stands outside, since it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument built an interactive data visualization that revealed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature that will help ways for you to acquire an SEO advantage on your competitors. Spyfu Adwords Advisor
With the SEO performance of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to different sites’ web analytics. Through this platform, you can see time-of-day visitors, segments, and behavior.
Keyword Advertisement History
Keyword Ad Background will show you, via coded bars often the Key words appeared in a domain PPC campaign alongside any changes in the ad copy (all of which may be exported into excel). It shows a year’s worth of information and extends back to 2006 through the Bonus History Button.
So it is pretty straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the advertisement history of the key word”, plain and simple. Normally, if you find a key word being advertised on by a fantastic PPC advertiser persistent then you can look to employ that ad copy technique to some market of the keyword that is larger. If I had been advertisements for”hotels in Oklahoma” I would listen to that which ad copy was successful, over time, for that main/core key word”resorts”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Ad History Key word history of a domain.
This tool is useful in Taking a Look Your opponents (or bigger players on your niche) and which ones they attempted and left (which could be ones for you to prevent from the gate). All this assumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word connections, Publicly available keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can also filter by CPC, look volume, as you can see, and you can exclude key words.
For me, I would rather use the PPC keywords as well as the Organic key words found In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a research tool versus a search tool. Spyfu Adwords Advisor
Pricing and Plans
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (roughly $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All plans have an infinite number of domain name, keyword, keyword collection, backlink, and competitor/domain comparison search results combined with boundless data export. The performance you get with SpyFu for the cost is an important factor in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument much more appealing for keyword study that is ad hoc.
That is not to mention SpyFu does not cap anything. The Basic Plan gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) lumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has really slashed its pricing because our review, which makes it attractive to SMBs.
I find that their tools pretty helpful for research. I don’t use Their own Keyword Smart Search that They provide (in a straightforward fashion) at the price points they provide is very A combination that is nice. SpyFu makes its way into my toolbox on just about Each project. Spyfu Adwords Advisor