Intro Spyfu Adwords
SpyFu is one of the more feature rich tools, but has the Least attractive interface out there. SpyFu provides SEO and PPC spy application choices . Spyfu Adwords
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but for this particular review we’re focusing on its own ad hoc research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in throughout SpyFu, but I began in the Keyword Research tab.
When I used the Exact Same set of five Key words to see outcomes differed between each of my competitors. The five keywords I used were IT consultant advertising, online shopping, pcmag, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might search for (including publishers such as PCMag) as well as to discover associated search results and vulnerable competitor sites.
After running searches I discovered that SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much money a key word could be worth. After hunting”digital marketing,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser history, status background, traffic, key word group, and SERP analysis. That’s only for a single keyword showing how SpyFu will arguably the most granular investigation into keyword data of all the tools I analyzed.
Atop the main results, SpyFu gave me not only CPC for the Keyword, however a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the keyword in the last year. I received exactly the exact same degree of price breakdown when I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular cost every day, daily search volume, difficulty rating, and more.
At the bottom of the results was the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Guru equally offer a more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on that search page over time, was a bit too in the weeds for me as a novice SEO tool user. However, for advertisers and marketers, SpyFu is a gold mine. Spyfu Adwords
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 websites. For the PPC version you may also find a chart which goes back over a period of a couple years demonstrating the general number of key words being bid on by all three sites. You can also rollover the chart to find keywords specific to only two of the sites if you feel the 3rd website might not be doing as good a job (or vice versa) as two of the other sites. It will also show you the PPC budgets of those websites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle chart it will show you the Key words in whatever bucket you click. It is possible to see and download those keywords for your own use. As you can see I’m on the ads tab however, the options are similar once you click the organic tab (on the upper box, the organic one on the underside shows you total organic key words ).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget must also give you a good notion of what of the bigger sites are more into the PPC or SEO aspect of things which can be a good barometer to check in if you chance to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might split parts of the principal domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Spyfu Adwords
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four chief metrics where key word research is worried. On the left of the table are the key words you’ve researched and grouped yourself, or high keyword group suggestions from SpyFu. On the top right of this desk you can then add selected key words to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists segment with targeted lists of domains and keywords like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This acts the same way as a keyword search: You enter key words and industries, a place, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with this website’s monthly ad budget and contact information that is available that can be exported to your CRM or lead management system. I’d love to view SpyFu proceed a step further with this and integrate its SEO lead lists directly with a stage like Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups that are keyword . The templates can be downloaded by users in the SpyFu site and then upload to an AdWords account.
The platform also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank monitoring within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then include a new project. It’s the greatest and only example in this roundup of SEO-focused PM.
There’s also You begin ongoing tracking that keyword ranking changes and reports back with domain rankings and’ve identified. I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name choose whether or not to conduct a report on SpyFu’s suggested domain keywords or custom key words. I entered my five custom keywords chose up to five competitors’ URLs, then was given the option to run a report or a recurring monthly report.
This Type of analysis is just another area where SpyFu stands out, since it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool immediately built an interactive data visualization which revealed where PCMag key words overlapped with our opponents. There’s also what SpyFu calls a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature that will help ways to gain an SEO advantage on your competitors. Spyfu Adwords
Together with the SEO functionality of its product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to other sites’ internet analytics. Through this platform, you can see time-of-day visitors sections, and behavior that is on-page.
Keyword Advertisement History
You will be shown by Ad History, through color bars often the Key words appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which can be exported into excel). It shows that a year’s worth of data and extends back to 2006 via the Bonus History Button.
So it is pretty straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the ad history of the keyword”, plain and simple. Typically, if you find a key word being advertised on by a PPC advertiser persistent then it’s possible to look to apply that ad copy technique to a niche market of that keyword. If I were advertisements for”resorts in Oklahoma” I would pay attention to that which ad copy was successful, over time, for this main/core keyword”resorts”.
Domain Advertisement History
Except it reveals the, domain Ad History is similar to Keyword Ad History Key word history of a domain.
This instrument is useful in Taking a Look Your opponents (or bigger players on your market ) and which ones they attempted and abandoned (which may be ones for you to avoid from the gate). All this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term relationships, Publicly available keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. You could also filter by CPC, look volume, as you can see, and you can exclude key words.
For me, I prefer to use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a research instrument versus a keyword search tool. Spyfu Adwords
Pricing and Strategies
Since I just mentioned, SpyFu’s Basic plan begins at $33 per Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All programs come with an infinite number of key word group name, domain name, backlink, and competitor/domain comparison search results along with unlimited data export. The functionality that you get with SpyFu for your price is an important factor in the reason we gave it an Editors’ Choice, and the boundless search volumes make the tool much more attractive for ad hoc keyword research.
That is not to mention SpyFu doesn’t cap anything. The Basic Program gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) lumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has slashed its pricing.
I find their tools useful for research. I don’t use Their own Keyword Smart Search that They give (in a simple fashion) at the price points that they provide is very A wonderful combination. SpyFu makes its way into my arsenal on just about Every undertaking. Spyfu Adwords