Introduction Spyfu Analytics
SpyFu is among the feature rich tools, but has the Attractive interface out there. SpyFu offers SEO and PPC spy application choices alongside their keyword search tool. Spyfu Analytics
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but for this review we are focusing on its ad hoc research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Direction capacities and recommendations are built in throughout SpyFu, but I began from the Keyword Research tab.
When testing each tool, I used the same set of five Keywords to see outcomes differed between each of my competitors. Were electronic marketing pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might hunt for (such as publishers such as PCMag) as well as to discover associated search results and vulnerable competition websites.
I discovered that after conducting searches on my five evaluation terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much money a keyword could be worth. After searching”digital marketing,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That’s just for a single key word question, revealing SpyFu will arguably the most granular deep-dive research into data of the tools I analyzed.
Atop the main results, SpyFu gave me not just CPC for the Key word, however a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the key word in the last year. I got the same degree of cost breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific price per day, daily search volume, difficulty score, and more.
In the bottom of the results that are keyword was that the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Pro equally provide a much more detailed breakdown in this respect. SpyFu focuses on monthly cost, which might or may not be important to your business. Results such as the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on this search page over time, was somewhat too from the weeds for me as a newcomer SEO tool user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Spyfu Analytics
With SpyFu Kombat you can look at overlapping and website Certain keywords To get up to 3 websites. For the PPC version you can also find a chart which goes over a span of a few years showing that the general amount of key words being bid on by all three sites. You can also rollover the chart to find key words specific to just two of those sites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as 2 of those other sites. It will also show you the PPC budgets of those sites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle graph it will show you the Keywords in whatever bucket you click. You can see and download those keywords for your use. As you can see I am on the ads tab but the options are comparable once you click the natural tab (on the upper box, the organic one on the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget must also give you an idea of what of the larger sites are more into the PPC or SEO side of things that may be a fantastic barometer to look at if you happen to be focusing on one area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might break out parts of the principal domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Spyfu Analytics
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four main metrics where keyword research is worried. On the left of the table are the key words you’ve researched and booted yourself, or top keyword group tips from SpyFu. On the top right of this table you can then add chosen keywords for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists section with concentrated lists of domain names and key words like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This acts the exact same way You enter keywords and industries, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with this website’s monthly ad budget and contact information that is accessible that can be exported to your CRM or lead management system. I’d like to see SpyFu go a step farther with this and incorporate its own SEO lead lists straight using a stage such as Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest any optimization merchandise that I tested comes to exactly what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word . The templates can be downloaded by users in the SpyFu site and then upload into a AdWords account.
The system also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank tracking within a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and include a new job. It is the only and best example in this roundup of built-in, SEO-focused PM.
There’s also Keywords you’ve identified and start monitoring that reports back with domain positions and keyword ranking changes. I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name choose if to conduct a document on SpyFu’s suggested custom key words or domain key words. I entered my five habit key words in a field, chose up to five opponents’ URLs, and then was given the option to run a report or a recurring report.
That sort of competitive analysis is another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument built an interactive data visualization which showed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature which will help ways to gain an SEO edge on your competitors. Spyfu Analytics
With the SEO performance of its primary product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of different websites. Through this stage, you can view time-of-day visitors sections, and behavior that is on-page.
Keyword Ad History
You will be shown by Ad Background, via coded bars, how often the Key words appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which can be exported into excel). It shows a year’s worth of data and goes back to 2006 through the Bonus History Button.
So it’s fairly straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the advertisement history of the keyword”, plain and simple. Typically, if you see a keyword being promoted on by a PPC advertiser that is good consistent it’s possible to look to apply that ad copy technique to a market of the bigger keyword. If I had been advertisements for”hotels in Oklahoma” I would pay attention to that which ad copy was successful, over time, for that main/core keyword”resorts”.
Domain Ad History
Except it reveals the, domain Ad History is similar to Keyword Advertisement History Key word history of a particular domain.
This tool is useful in Taking a Look Your competitors (or bigger players in your market ) and which ones that they attempted and left (which may be ones for you to avoid from the gate). All of this presumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word relationships, Publicly available keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you can also filter from CPC, look volume, and you might also exclude key words.
For me personally, I prefer to use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search tool versus a search tool. Spyfu Analytics
Pricing and Strategies
Since I mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (or $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All plans have an infinite number of key word collection domain name, backlink, and comparison search results along with unlimited data export. The performance you get with SpyFu for the cost is a significant element in why we gave it an Editors’ Choice, and the search volumes make the tool much more attractive for ad hoc research.
That is not to say SpyFu does not cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) bumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has really slashed its pricing.
I find their tools helpful for aggressive research. I don’t use Their Keyword Smart Search which They give (in a straightforward fashion) at the price points that they give is quite A combination that is wonderful. SpyFu makes its way into my toolbox on just about Every project. Spyfu Analytics