Introduction Spyfu Basic
SpyFu is one of the more feature rich tools, but likely has the Least appealing interface on the market. SpyFu provides SEO and PPC spy application options . Spyfu Basic
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but with this review we’re focusing primarily on its own ad hoc keyword research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in throughout SpyFu, but I started from the Keyword Research tab.
When I used exactly the same set of five Key words to observe how results differed between every one of my competitors. The five keywords I used were internet shopping , digital advertising, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might hunt for (such as publishers like PCMag) and to discover related search results and vulnerable competition websites.
I discovered that after conducting searches in my five test terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much cash a key word could be worth. After searching”digital advertising,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That’s just for one key word showing SpyFu will arguably the most granular research into keyword data of the tools I tested.
Atop the primary results, SpyFu gave me not only CPC for the Key word, however a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the past year. I received the same degree of price breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular price every day, daily investigation volume, difficulty score, and much more.
At the bottom of the results was that the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Pro both offer a much more comprehensive breakdown in this respect. SpyFu focuses on monthly price, which may or might not be important to your small business. Results such as the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on this search page over time, was a bit too in the weeds for me as a newcomer SEO instrument user. But for advertisers and marketers, SpyFu can be a gold mine. Spyfu Basic
With SpyFu Kombat you can look at overlapping and site key words For up to 3 sites. For the PPC version you may also see a chart which goes back over a span of a couple years demonstrating that the general number of key words being bid on by all 3 sites. You may also rollover the graph to find key words specific to just two of the sites if you feel the 3rd website may not be doing as great a job (or vice versa) as two of the other websites. It is going to also show you that the PPC budgets of those websites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle chart it will show you that the Keywords in whatever bucket you click. You can see and download those key words for your use. As you can see I am on the ads tab but the choices are similar when you click on the natural tab (on the top box, the organic one at the underside shows you total organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget should also give you a good notion of which of the bigger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to check in if you happen to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might split parts of the principal domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Spyfu Basic
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four main metrics where key word research is worried. On the left of this desk are the key words you’ve researched and grouped yourself, or high keyword class suggestions from SpyFu. On the top right of the table you can subsequently add selected key words to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists section with concentrated lists of domain names and key words like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the choices.
Next to Top Lists, there is a dedicated Business Leads tab. This essentially acts the exact same way as a key word search: You enter a location, keywords and industries, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of leads with the monthly advertising budget and contact information that can be exported to your CRM or lead management system of that site. I’d love to view SpyFu proceed a step further with this and incorporate its SEO lead lists straight using a stage like Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest any additional optimization product that I tested comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for keyword groups . The templates can be downloaded by users in the SpyFu website and then upload to a AdWords account.
The system also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank tracking within a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and add a new job. It’s the only and greatest example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords youbegin continuing monitoring that reports back with weekly domain rankings and keyword position changes and’ve identified. I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name choose if to run a report on SpyFu’s suggested domain key words or custom key words. I entered my five custom keywords picked up to five competitors’ URLs, and then was given the choice to run a one-off report or a report.
That Type of analysis is another area in which SpyFu stands outside, as it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool quickly built an interactive information visualization which revealed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature that helps unearth ways for you to acquire an SEO edge. Spyfu Basic
Together with the SEO performance of its main Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to different sites’ web analytics. Through this stage, you can view on-page behavior visitors, and sections.
Keyword Advertisement History
You will be shown by keyword Advertisement Background, via colour coded bars often the Keyword appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which can be exported to excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of data up front.
So it’s fairly straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the ad history of the key word”, plain and simple. If you find a key word being advertised on by a PPC advertiser that is fantastic consistent then it’s possible to look to apply that advertisement copy technique to some market of the keyword. If I were advertisements for”resorts in Oklahoma” I might listen to what ad copy has been successful, as time passes, for that main/core keyword”resorts”.
Domain Advertisement History
Except it shows the domain Ad History is similar to Keyword Advertisement History Key word history of a domain.
This tool is useful in Taking a Look at keywords Which Have Been effective for Your opponents (or larger players in your market ) and which ones that they attempted and abandoned (which may be ones for you to prevent from the gate). All this presumes the domain you’re currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term connections, Publicly available keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter from CPC, search volume as you can see, and you can also exclude key words.
For me, I prefer to use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a search instrument versus a research tool. Spyfu Basic
Pricing and Plans
As I said, SpyFu’s Basic plan begins at $33 per Month when billed annually (roughly $39 per month ). Though, contrary to other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All plans have an unlimited number of domain, key word collection, backlink, and competitor/domain comparison search results combined with boundless data export. The performance that you get with SpyFu for the price is a significant factor in why we gave it an Editors’ Choice, along with the search volumes make the tool even more attractive for research that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) lumps contacts and leads to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has slashed on its pricing because our review, which makes it attractive to SMBs.
I find that their tools useful for research that is aggressive. I do not use Their Keyword Smart Search which They give (in a straightforward fashion) in the price points they provide is quite A combination that is wonderful. SpyFu makes its way into my arsenal on just about Every undertaking. Spyfu Basic