Introduction Spyfu Benefits
SpyFu is among the feature rich tools, but probably has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application choices along with their own search tool. Spyfu Benefits
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but for this particular review we are focusing primarily on its own ad hoc lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in throughout SpyFu, but I began from the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Keywords to observe how results differed between each of my competitors. Were electronic advertising, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might hunt for (including publishers like PCMag) and to discover associated search results and vulnerable competitor websites.
I found that, after running searches in my five evaluation terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a keyword could be worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That’s just for a single keyword question, revealing SpyFu does arguably the most granular deep-dive investigation into key word data of all the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Key word, but a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the last year. I received the exact same level of cost breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty rating, and much more.
At the bottom of the key word results was the SERP analysis. This broke down every URL in the search results page, though KWFinder and Moz Guru both provide a much more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on this search page as time passes, was somewhat too in the weeds for me as a novice SEO tool user. But for advertisers and marketers, SpyFu is a gold mine. Spyfu Benefits
With SpyFu Kombat you can look at overlapping and website key words For up to 3 websites. For the PPC version you may also see a chart which goes back over a period of a couple years showing the overall number of key words being bid on by all three sites. You may also rollover the graph to find keywords specific to just two of those sites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as 2 of those other websites. It is going to also show you that the PPC budgets of the websites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you the Key words in whatever bucket you click, towards the right of this chart. It is possible to view and download those key words for your use. As you can see I’m on the ads tab but the choices are similar when you click the organic tab (on the upper box, the organic one on the bottom shows you total organic keywords).
Switching between the organic tab and the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget must also give you a good idea of what of the bigger sites are more to the PPC or SEO side of things which can be a good barometer to look at if you chance to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might break out parts of the principal domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Spyfu Benefits
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four main metrics where key word research is concerned. On the left of the desk are either the key words you’ve researched and booted yourself, or high keyword group suggestions from SpyFu. At the top right of the table you can subsequently add chosen key words for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists section with targeted lists of domain names and keywords like”Domains That Pay the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Next to Top Lists, there is a dedicated Company Leads tab. This essentially acts exactly the same manner You enter key words and businesses, a place, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of leads with this site advertising budget and contact information that is available that can be exported to your CRM or direct management system. I’d like to view SpyFu proceed a step farther with this and integrate its own SEO lead lists straight with a platform like Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush includes a beta generation instrument, but that’s the closest any optimization product that I tested comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for keyword groups in hundreds of businesses. The templates can be downloaded by users in the SpyFu site and then upload into an AdWords account.
The system also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank tracking in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and add a new project. It’s the only and greatest example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords you’ve identified and begin continuing tracking that reports back together with domain positions and keyword position changes. I was able to prepare custom SEO reports in a few simple steps: Enter a domain name then choose if to run a report on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords picked up to five competitors’ URLs, and then was given the option to run either a one time report or a monthly report.
This sort of analysis that is competitive is another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument immediately built an interactive information visualization which revealed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature that helps ways for one to acquire an SEO advantage on the competition. Spyfu Benefits
With the SEO functionality of its main Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to other sites’ internet analytics. Through this stage, you can see time-of-day traffic sections, and behavior that is on-page.
Keyword Advertisement History
Advertisement Background will show you, through coded bars, how frequently the Key words appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which can be exported to excel). It shows that a year’s worth of data up front and extends back to 2006 via the Bonus History Button.
So it’s pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the advertisement history of this keyword”, plain and simple. If you see a key word being promoted on by a fantastic PPC advertiser persistent then you can look to apply that advertisement copy technique to a niche market of the bigger keyword. If I had been advertising for”resorts in Oklahoma” I might pay attention to what ad copy has been successful, over time, for that main/core keyword”hotels”.
Domain Advertisement History
Except it shows the domain Ad History Is like Keyword Advertisement History Keyword history of a specific domain.
This tool is useful in looking Your opponents (or bigger players on your market ) and which ones they attempted and left (which may be ones that you prevent from the gate). All of this assumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word relationships, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. You can filter look volume, from CPC as you can see, and you might also exclude key words.
For me, I prefer to use the PPC keywords as well as the Organic key words found In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search tool versus a keyword research tool. Spyfu Benefits
Pricing and Plans
As I mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (roughly $39 per month ). Though, unlike other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All plans have an infinite number of key word collection , domain name, backlink, and competitor/domain comparison search results combined with data export. The functionality that you get with SpyFu for your cost is a significant element in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the tool much more appealing for ad hoc study.
That is not to say SpyFu does not cap anything. The Fundamental Program gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) bumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has slashed its pricing.
I find that their tools useful for competitive search. I do not use Their own Keyword Smart Search explained above but the number of information which They give (in a straightforward fashion) in the price points they give is very A nice combination. SpyFu makes its way Each project. Spyfu Benefits