Intro Spyfu Bing
SpyFu is among the feature rich tools, but probably has the Attractive interface out there. SpyFu offers SEO and PPC spy application options along with their keyword research tool. Spyfu Bing
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but for this particular review we are focusing on its ad hoc research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Management capacities and recommendations are built in during SpyFu, but I began in the Keyword Research tab.
When I used the Exact Same set of five Keywords to observe outcomes differed between every one of my opponents. Were pcmag advertising, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might search for (including publishers like PCMag) and to find related search results and vulnerable competitor sites.
I found that after conducting searches in my five test terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much cash a keyword could be worth. After hunting”digital advertising,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser history, status background, backlinks, keyword group, and SERP analysis. That’s only for a single keyword query, showing SpyFu does the most granular investigation into key word data of the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Keyword, but a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I received exactly the exact same level of price breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular cost every day, daily search volume, difficulty rating, and more.
At the bottom of the results that are key word was the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Pro equally provide a much more detailed breakdown in this respect. SpyFu targets monthly price, which might or might not be significant to your small business. Results such as the Advertiser History graph, a long list and complex diagram of the advertisements appearing on that search page over time, was a bit too from the weeds for me as a novice SEO tool user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Spyfu Bing
With SpyFu Kombat you can look at overlapping and site specific keywords To get up to 3 websites. For the PPC version you may also see a chart which goes back over a period of a few years demonstrating that the general amount of keywords being bid on by all 3 websites. You may also rollover the graph to find keywords specific to only two of those sites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as 2 of the other sites. It is going to also show you that the PPC budgets of those sites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click, to the right of this chart. It is possible to see and download those key words for your use. As you can see I am on the ads tab however, the choices are similar when you click the organic tab (on the top box, the organic one at the underside shows you total organic keywords).
Switching between the natural tab and the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you a good notion of which of the bigger sites are more into the PPC or SEO side of things which can be a fantastic barometer to check in if you chance to be concentrating on one place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might break out parts of the principal domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Spyfu Bing
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of the desk are either the key words you have researched and grouped yourself, or high keyword group tips from SpyFu. At the top right of this table you can then add chosen key words to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists section with targeted lists of domains and keywords like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the choices.
Next to Leading Lists, there’s a dedicated Business Leads tab. This essentially acts the exact same manner as a keyword search: You enter a place, keywords and industries, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with the monthly ad budget and available contact information that may then be exported into your CRM or lead management system of this site. I’d like to view SpyFu go a step further with this and integrate its SEO lead lists straight using a stage like Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush has a beta generation tool, but that’s the closest any other optimization merchandise I tested comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups that are key word in countless industries. The templates can be downloaded by users in the SpyFu website and then upload into a AdWords account.
The system also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank tracking within a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then include a new job. It is the only and best case in this roundup of SEO-focused PM.
There is also Keywords you’ve identified and start continuing monitoring that reports back with domain rankings and keyword position changes. I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name then choose if to conduct a report on SpyFu’s suggested custom key words or domain keywords. I entered my five habit keywords chose up to five opponents’ URLs, and then was given the choice to run either a one time report or a recurring report.
That sort of analysis that is aggressive is just another area where SpyFu stands outside, since it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool quickly built an interactive data visualization that showed where PCMag’s top key words overlapped with our opponents. There’s also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature which will help unearth ways to acquire an SEO advantage. Spyfu Bing
With the SEO functionality of its product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to different sites’ internet analytics. Through this stage, you can view sections traffic, and behavior.
Keyword Ad History
You will be shown by keyword Advertisement Background, through colour coded bars frequently the Key words appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which can be exported to excel). It goes back to 2006 via the Bonus History Button and reveals that a year’s worth of information.
So it’s fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the ad history of this key word”, plain and simple. If you find a key word being promoted on by a fantastic PPC advertiser persistent then it’s possible to look to apply that ad copy technique to a niche market of the keyword. If I had been advertisements for”hotels in Oklahoma” I might listen to what ad copy has been successful, as time passes, for this main/core key word”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History is similar to Keyword Advertisement History History of a domain.
This instrument is useful in Taking a Look at keywords that have been effective for Your competitors (or larger players on your market ) and which ones that they attempted and left (which may be ones for you to avoid from the gate). All this presumes the domain you are currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word connections, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could also filter from CPC, search volume, and you might also exclude keywords.
For me personally, I prefer to use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search tool versus a research tool. Spyfu Bing
Pricing and Strategies
As I mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (or $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All programs have an unlimited number of backlink name, key word, keyword group, domain, and comparison search results along with data export. The performance you get with SpyFu for your price is a significant factor in why we gave it an Editors’ Choice, along with the search volumes make the tool much more attractive for ad hoc research that is keyword.
That is not to say SpyFu doesn’t cap anything. The Basic Program gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) bumps leads and contacts to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has really slashed its pricing since our review, which makes it attractive to SMBs.
I find their tools pretty helpful for search. I do not use Their own Keyword Smart Search which They provide (in a simple fashion) at the price points they provide is very A combination that is nice. SpyFu makes its way into my toolbox on just about Each project. Spyfu Bing